MANAGING SPONSORED CONTENT BASED ON DEVICE CHARACTERISTICS
First Claim
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1. A computer-implemented method for distribution of advertising of a first or second sponsor on a plurality of mobile communication facilities, the method comprising the steps of:
- (a) providing a database containing a list of at least a first and second type of mobile communication facility, wherein the first type of mobile communication facility has a different rendering capability associated therewith than the second type of mobile communication facility;
(b) receiving at least a first and second advertisement content associated with an advertising of the first sponsor, wherein the first advertisement content has a rendering requirement corresponding only to the rendering capability of the first type of mobile communication facility and the second advertisement content has a rendering requirement corresponding only to the rendering capability of the second type of mobile communication facility;
(c) receiving at least a first and second advertisement content associated with an advertising of the second sponsor, wherein the first advertisement content has a rendering requirement corresponding only to the rendering capability of the first type of mobile communication facility and the second advertisement content has a rendering requirement corresponding only to the rendering capability of the second type of mobile communication facility;
(d) receiving a first advertisement content request in response to a first user accessing mobile content using the first type of mobile communication facility;
(e) receiving a second advertisement content request in response to a second user accessing mobile content using the second type of mobile communication facility;
(f) determining that the advertising of the first sponsor is to be used to fulfill the first advertisement content request instead of the advertising of the second sponsor based upon a determination that the advertising of the first sponsor is more relevant than the advertising of the second sponsor;
(g) determining that the advertising of the first sponsor is to be used to fulfill the second advertisement content request instead of the advertising of the second sponsor based upon a determination that the advertising of the first sponsor is more relevant that the advertising of the second sponsor; and
(h) based on a determination that the first user is accessing the mobile content using the first type of mobile communication facility and the second user is accessing the mobile content using the second type of mobile communication facility;
(i) transmitting the first advertisement content of the first sponsor to the first type of mobile communication facility for display in or for association with the mobile content; and
(ii) transmitting the second advertisement content of the first sponsor to the second type of mobile communication facility for display in or for association with the mobile content.
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Abstract
Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and rendering capabilities thereof are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.
29 Citations
15 Claims
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1. A computer-implemented method for distribution of advertising of a first or second sponsor on a plurality of mobile communication facilities, the method comprising the steps of:
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(a) providing a database containing a list of at least a first and second type of mobile communication facility, wherein the first type of mobile communication facility has a different rendering capability associated therewith than the second type of mobile communication facility; (b) receiving at least a first and second advertisement content associated with an advertising of the first sponsor, wherein the first advertisement content has a rendering requirement corresponding only to the rendering capability of the first type of mobile communication facility and the second advertisement content has a rendering requirement corresponding only to the rendering capability of the second type of mobile communication facility; (c) receiving at least a first and second advertisement content associated with an advertising of the second sponsor, wherein the first advertisement content has a rendering requirement corresponding only to the rendering capability of the first type of mobile communication facility and the second advertisement content has a rendering requirement corresponding only to the rendering capability of the second type of mobile communication facility; (d) receiving a first advertisement content request in response to a first user accessing mobile content using the first type of mobile communication facility; (e) receiving a second advertisement content request in response to a second user accessing mobile content using the second type of mobile communication facility; (f) determining that the advertising of the first sponsor is to be used to fulfill the first advertisement content request instead of the advertising of the second sponsor based upon a determination that the advertising of the first sponsor is more relevant than the advertising of the second sponsor; (g) determining that the advertising of the first sponsor is to be used to fulfill the second advertisement content request instead of the advertising of the second sponsor based upon a determination that the advertising of the first sponsor is more relevant that the advertising of the second sponsor; and (h) based on a determination that the first user is accessing the mobile content using the first type of mobile communication facility and the second user is accessing the mobile content using the second type of mobile communication facility; (i) transmitting the first advertisement content of the first sponsor to the first type of mobile communication facility for display in or for association with the mobile content; and (ii) transmitting the second advertisement content of the first sponsor to the second type of mobile communication facility for display in or for association with the mobile content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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Specification