Contextual Mobile Content Placement on a Mobile Communication Facility

• US 20100082431A1
• Filed: 06/12/2009
• Published: 04/01/2010
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,156,128 B2
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search

Abstract

In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

Claims

1. A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:

determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;

determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;

receiving a web page request from the mobile communication facility;

receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords;

adding the at least one or more keywords to a user behavioral profile, wherein the user behavioral profile includes a behavioral datum relating to a user'"'"'s prior behaviors made on the mobile communication facility; and

presenting the first advertisement to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.

2. The method of claim 1, wherein the contextual information further includes a link structure.

3. The method of claim 1, wherein the contextual information further includes an inbound link.

4. The method of claim 1, wherein the contextual information further includes an outbound link.

5. The method of claim 1, wherein the contextual information further includes meta data.

6. The method of claim 1, wherein the statistical association between the first and second advertisements and the one or more keywords is performed at least in part on a server.

7. The method of claim 1, further comprising the step of providing an opt-in function to an entity associated with the web page, wherein acceptance of the opt-in function causes a statistical association to be performed between advertisements, the user behavioral profile, and the one or more keywords.

8. The method of claim 1, wherein the presentation of the first advertisement is to a telecommunications service provider providing service to the mobile communication facility.

9. The method of claim 1, wherein the statistical association is further based on user characteristic data of the user, wherein the user characteristic data is selected from the list consisting of:

a) age or birthdate of the user;

b) gender of the user;

c) race of the user;

d) religion of the user;

e) marital status of the user;

f) area code of the phone number assigned to the mobile communication facility;

g) zip code of the user;

h) home address of the user;

i) work address of the user;

j) billing address of the user;

k) type of credit card the user uses to pay the carrier;

l) birthplace of the user;

m) employer of the user;

n) employment position of the user;

o) income bracket of the user; and

p) type of mobile communication facility.

10. Further comprising the method of claim 1, wherein the first relevance score and the second relevance score are based at least in part on a statistical association between the at least one or more keywords and the behavioral datum stored in the user behavioral profile.

11. The method of claim 10, wherein the behavioral datum is related to a search activity on the mobile communication facility.

12. The method of claim 10, wherein the behavioral datum is related to a browse activity on the mobile communication facility.

13. The method of claim 10, wherein the behavioral datum is related to an SMS activity on the mobile communication facility.

14. The method of claim 10, wherein the behavioral datum is related to an MMS activity on the mobile communication facility.

15. The method of claim 10, wherein the behavioral datum is related to an application usage on the mobile communication facility.

16. The method of claim 10, wherein the behavioral datum is related to a game usage on the mobile communication facility.

17. The method of claim 10, wherein the behavioral datum is related to a video usage on the mobile communication facility.

18. The method of claim 10, wherein the behavioral datum is derived from a third party data source.

19. The method of claim 18, wherein the third party data source is a wireless provider database.

20. The method of claim 18, wherein the third party data source is commercial consumer database.