CUSTOMIZABLE AD MARKER

• US 20100082435A1
• Filed: 09/29/2008
• Published: 04/01/2010
• Est. Priority Date: 09/29/2008
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Hartman, Steven
• Application Number:
  US12/240,653
• Publication Number:
  US 20100082435A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The present invention is directed towards systems and methods for publisher customization of advertisement data. The method according to one embodiment of the present invention comprises requesting an advertisement in response to a request for a webpage. The method then determines if an ad marker exists for the requested advertisement and returns a custom ad marker, if said ad marker exists, or returns a generic ad marker if said custom ad marker does not exist.

Claims

1. A method for publisher customization of advertisement data, the method comprising:

requesting an advertisement in response to a request for a webpage;

determining if an ad marker exists for the advertisement;

returning a custom ad marker, if said ad marker exists; and

returning a generic ad marker if said custom ad marker does not exist.

2. The method of claim 1 wherein returning a custom ad marker comprises retrieving custom textual, graphical or functional data associated with an ad marker.

3. The method of claim 2 wherein retrieving functional data comprises at retrieving least one hyperlink.

4. The method of claim 2 wherein retrieving graphical data comprises retrieving one of text color or background color of the ad marker.

5. The method of claim 2 wherein returning a custom ad marker comprises retrieving at least one control value.

6. The method of claim 1, comprising allowing a publisher to update or create said custom ad marker.

7. The method of claim 6, comprising providing a modification or creation application for the updating or creation of the ad marker.

8. The method of claim 1 wherein requesting an advertisement comprises executing an advertisement query on a corpus of advertisements.

9. The method of claim 8 wherein executing an advertisement query comprises executing a query comprising contextual search terms.

10. A system for publisher customization of advertisement data, the system comprising:

a plurality of publishers coupled to a network operative to receive requests for webpages and transmit webpages;

a plurality of client devices coupled to a network operative to request an advertisement in response to the transmittal of a webpage;

a content server operative to receive requests for advertisements and retrieve at least one advertisement; and

an ad controller operative to;

determine if an ad marker exists for the retrieved advertisement;

returning a custom ad marker, if said ad marker exists; and

returning a generic ad marker if said custom ad marker does not exist.

11. The system of claim 10 wherein an ad marker comprises custom textual, graphical or functional data.

12. The system of claim 11 wherein said functional data comprises at least one hyperlink.

13. The system of claim 11 wherein graphical data comprises text color or background color of the ad marker.

14. The system of claim 11 wherein an ad marker further comprises control values.

15. The system of claim 10 wherein said publisher is operative to update or create said custom ad marker.

16. The system of claim 15 wherein said content server is operative to display a modification or creation form for the updating or creation of the ad marker.

17. The system of claim 10 wherein the content server is operative to execute an advertisement query on a corpus of advertisements when retrieving at least one advertisement.

18. The system of claim 17 wherein said query comprises contextual search terms.

19. Computer readable media comprising program code that when executed by a programmable processor causes the programmable processor to execute a method for publisher customization of advertisement data, the computer readable media comprising:

program code for requesting an advertisement in response to a request for a webpage;

program code for determining if an ad marker exists for the advertisement;

program code for returning a custom ad marker, if said ad marker exists; and

program code for returning a generic ad marker if said custom ad marker does not exist.

20. The computer readable media of claim 19 wherein program code for returning a custom ad marker comprises program code for retrieving custom textual, graphical or functional data associated with an ad marker.

21. The computer readable media of claim 20 wherein program code for retrieving functional data comprises program code for retrieving at least one hyperlink.

22. The computer readable media of claim 20 wherein program code for retrieving graphical data comprises program code for retrieving one of text color or background color of the ad marker.

23. The computer readable media of claim 20 wherein program code for returning a custom ad marker comprises program code for retrieving at least one control value.

24. The computer readable media of claim 19 further comprising program code for providing a modification or creation application for the updating or creation of the ad marker.

25. The computer readable media of claim 19 wherein program code for requesting an advertisement further comprises program code for executing an advertisement query on a corpus of advertisements.

26. The computer readable media of claim 25 wherein program code for executing an advertisement query comprises program code for executing a query comprising contextual search terms.