INFORMATION PROVIDING SERVER AND ITS MOBILE TERMINAL

• US 20100082437A1
• Filed: 08/18/2009
• Published: 04/01/2010
• Est. Priority Date: 09/29/2008
• Status: Abandoned Application

• Current Assignee: Hitachi Automotive Systems Limited (Hitachi, Ltd.)
• Original Assignee: Hitachi Automotive Systems Limited (Hitachi, Ltd.)
• Inventors: ISHII, Takaaki, MATSUKUMA, Nobuhiko, OKOSHI, Kyoko, TAMAYAMA, Shotaro
• Application Number:
  US12/542,988
• Publication Number:
  US 20100082437A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

An advertisement information providing server and its terminals are provided in which landmarks along a route and high advertisement effects are supplied to users. Map information is displayed on the display apparatus of a mobile terminal, a route to a destination and picture information existing along the route are displayed on the map, and advertisement information compatible with the picture information is displayed. Access information of the mobile terminal is displayed together with the advertisement information, and adjusted in accordance with running of the mobile terminal.

Claims

1. An advertisement information providing server for acquiring route information to a destination from a mobile terminal via a communication unit, acquiring picture information compatible with said route information from a picture information management server for managing picture information having photographing coordinate information, and transmitting various information containing said acquired picture information to said mobile terminal, said advertisement information providing server comprises:

a map information management database storing map information and;

an advertisement information management database storing advertisement information containing location coordinate information and business time information,

wherein the advertisement information providing server receives a departure time and said route information to the destination from said mobile terminal;

acquires said picture information regarding said route information from said picture information management server;

searches said advertisement information database by using as a search key said photographing coordinated information of said picture information, said location coordinate information and said business time information, to extract advertisement information effective when said mobile terminal arrives at a location corresponding to a location corresponding to the photographing coordinate information of said picture information;

generates an advertisement window mapping said picture information and said advertisement information extracted in correspondence with said picture information along a route on a map; and

transmits said advertisement window to said mobile terminal, and

wherein said advertisement window having said picture information, a name of said extracted advertisement information, and access information to a location of said extracted advertisement information.

2. The advertisement information providing server according to claim 1, wherein:

said picture information management server stores said picture information posted by a post member and having a search keyword;

said advertisement information has type information to be used as said search keyword; and

when said route information is to be received, the advertisement information providing server receives said search keyword, and generates said advertisement window having said picture information corresponding to said keyword and said advertisement information.

7. The advertisement information providing server according to claim 1, further comprising a member management database storing profile information of each user of said mobile terminal, wherein said advertisement information management database stores profile information of each advertiser, and when said advertisement information is to be extracted, said profile information is used as one of search conditions.

8. The advertisement information providing server according to claim 1, wherein said advertisement information management database stores advertisement display area information set by an advertiser, and when said advertisement information is to be extracted, said advertisement display area information is used as one of search conditions.

9. The advertisement information providing server according to claim 1, wherein said mobile terminal acquires information on a position and a date/time where and when said mobile terminal stops for a predetermined time, from said mobile terminal;

judges whether said stop position coincides with said location coordinate information in said advertisement information management database; and

if coincides, records said date/time information and a user number of said mobile terminal.

3. A mobile terminal in an advertisement information providing system, comprising:

a position confirming unit;

map information; and

a display apparatus,

said mobile terminal connecting an advertisement information providing server via a communication unit to acquire information on a route to a destination and advertisement information regarding said route, wherein;

the mobile terminal displays a destination selection screen on said display apparatus, receives destination information and departure time information, transmits said destination information and said departure time to said advertisement information providing server;

acquires an advertisement window to be mapped along a route corresponding to said destination information, from said advertisement information providing server; and

maps said advertisement window on a map having said route corresponding to said information on said route, and displays said advertisement window and said map on said display apparatus, and

wherein said advertisement window having picture information with photographing coordinate information corresponding to said information on said route, coordinate information on a location near to a location corresponding to said photographing coordinate information, advertisement information effective when the mobile terminal arrives at a location corresponding to said photographing coordinate information, and access information to said coordinate information of said advertisement information.

4. The mobile terminal according to claim 3, wherein the mobile terminal calculates again said access information in accordance with a predetermined running distance acquired by said position confirming unit to renew said access information when necessary.

5. The mobile terminal according to claim 3, wherein:

the mobile terminal displays, when said advertisement window is acquired from said advertisement information providing server, a whole route display screen on said display apparatus, said whole route display screen displaying said route to the destination to obtain user confirmation;

receives the user confirmation of said route on said whole route display screen, and displays a present position guide screen on said display apparatus, said present position guide screen having said route having as a center a present position of the mobile terminal;

said whole route display screen has a whole route display area for displaying a map mapping said advertisement window along said route and a window display area for displaying an enlarged window enlarging said advertisement window;

said present position guide screen displays a map mapping said advertisement window along said route; and

said advertisement window on said present position guide screen is displayed in an enlarged size at a position outside said route, when the mobile terminal arrives near at a location corresponding to a predetermined distance.

6. The mobile terminal according to claim 4, wherein:

the mobile terminal displays, when said advertisement window is acquired from said advertisement information providing server, a whole route display screen on said display apparatus, said whole route display screen displaying said route to the destination to obtain user confirmation;

receives the user confirmation of said route on said whole route display screen, and displays a present position guide screen on said display apparatus, said present position guide screen having said route having as a center a present position of the mobile terminal;

said whole route display screen has a whole route display area for displaying a map mapping said advertisement window along said route and a window display area for displaying an enlarged window enlarging said advertisement window;

said present position guide screen displays a map mapping said advertisement window along said route; and

said advertisement window on said present position guide screen is displayed in an enlarged size at a position outside said route, when the mobile terminal arrives near at a location corresponding to a predetermined distance.