SYSTEM AND METHOD FOR BLENDING USER RANKINGS FOR AN OUTPUT DISPLAY

• US 20100082609A1
• Filed: 09/30/2008
• Published: 04/01/2010
• Est. Priority Date: 09/30/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Zheng, Zhaohui, Zha, Hongyuan, Sun, Gordon
• Application Number:
  US12/242,301
• Publication Number:
  US 20100082609A1
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and system for blending ranking for an output display includes receiving a first list of content items having a first ranking determined by first ranking parameters, the first ranking providing for a sequential ordering of the content items of the first list. A second list of content items having a second ranking determined by second ranking parameters are received, the first ranking is incompatible with the second ranking because ranking parameters are different. The first list of content items is transformed to a modified first list that maintains the order of the content items and makes the first ranking of the modified first list compatible with the second ranking of the second list. The second list and the modified first list are merged to generate a blended list for an output display utilizing the blended list.

Claims

1. A method for blending rankings for an output display, the method comprising:

receiving a first list of content items having a first ranking determined by first ranking parameters, the first ranking providing for a sequential ordering of the content items of the first list;

receiving a second list of content items having a second ranking determined by second ranking parameters, the second ranking providing for a sequential ordering of the content items of the second list, wherein the first ranking of the first list is incompatible with the second ranking of the second list because the first ranking parameters are different from the second ranking parameters;

transforming the first list of content items to a modified first list, the order of the content items from the first list being maintained in the modified first list, wherein the transforming makes the first ranking of the modified first list compatible with the second ranking of the second list,

merging the second list and the modified first list to generate a blended list; and

generating the output display utilizing the blended list.

2. The method of claim 1 further comprising:

receiving the first list of content items from a first vertical; and

receiving the second list of content items from a second vertical, the first vertical being different from the second vertical.

3. The method of claim 1, wherein the blended list is generated using a merge sort operation.

4. The method of claim 1, wherein the content items include paid inclusion items.

5. The method of claim 1 further comprising:

prior to receiving the first list of content items and the second list of content items, receiving a search request such that the first list of content items and the second list of content items are based on the search request.

6. The method of claim 1 further comprising:

receiving a third list of content items having a third ranking determined by third ranking parameters, the third ranking providing for a sequential ordering of the content items of the third list, wherein the third ranking of the third list is incompatible with the first ranking of the first list and the second ranking of the second list because the third ranking parameters are different from the first ranking parameters and the second ranking parameters;

transforming the third list of content items to a modified third list, the order of the content items from the third list being maintained in the modified third list, wherein the transforming makes the third ranking of the modified third list compatible with the second ranking of the second list; and

merging the third list with the blended list.

7. A system for blending rankings for an output display, the system comprising:

a computer readable medium having executable instructions stored therein;

a processing device in communication with the computer readable medium, the processing device, in response to the executable instructions, operative to;

receive a first list of content items having a first ranking determined by first ranking parameters, the first ranking providing for a sequential ordering of the content items of the first list;

receive a second list of content items having a second ranking determined by second ranking parameters, the second ranking providing for a sequential ordering of the content items of the second list, wherein the first ranking of the first list is incompatible with the second ranking of the second list because the first ranking parameters are different from the second ranking parameters;

transform the first list of content items to a modified first list, the order of the content items from the first list being maintained in the modified first list, wherein the transforming makes the first ranking of the modified first list compatible with the second ranking of the second list,

merge the second list and the modified first list to generate a blended list; and

generate the output display utilizing the blended list.

8. The system of claim 7, the processing device further operative to:

receive the first list of content items from a first vertical; and

receive the second list of content items from a second vertical, the first vertical being different from the second vertical.

9. The system of claim 7, wherein generating the blended list uses a merge sort operation.

10. The system of claim 7, wherein the content items include paid inclusion items.

11. The system of claim 7, the processing device is further operative to:

prior to receiving the first list of content items and the second list of content items, receive a search request such that the first list of content items and the second list of content items are based on the search request.

12. The system of claim 7, the processing device is further operative to:

receive a third list of content items having a third ranking determined by third ranking parameters, the third ranking providing for a sequential ordering of the content items of the third list, wherein the third ranking of the third list is incompatible with the first ranking of the first list and the second ranking of the second list because the third ranking parameters are different from the first ranking parameters and the second ranking parameters;

transform the third list of content items to a modified third list, the order of the content items from the third list being maintained in the modified third list, wherein the transforming makes the third ranking of the modified third list compatible with the second ranking of the second list; and

merge the third list with the blended list.

13. Computer readable media comprising program code that when executed by a programmable processor causes execution of a method for blending user rankings for an output display, the computer readable media comprising:

program code for receiving a first list of content items having a first ranking determined by first ranking parameters, the first ranking providing for a sequential ordering of the content items of the first list;

program code for receiving a second list of content items having a second ranking determined by second ranking parameters, the second ranking providing for a sequential ordering of the content items of the second list, wherein the first ranking of the first list is incompatible with the second ranking of the second list because the first ranking parameters are different from the second ranking parameters;

program code for transforming the first list of content items to a modified first list, the order of the content items from the first list being maintained in the modified first list, wherein the transforming makes the first ranking of the modified first list compatible with the second ranking of the second list,

program code for merging the second list and the modified first list to generate a blended list; and

program code for generating the output display utilizing the blended list.

14. The computer readable medium of claim 13 further comprising:

program code for receiving the first list of content items from a first vertical; and

program code for receiving the second list of content items from a second vertical, the first vertical being different from the second vertical.

15. The computer readable medium of claim 13, wherein generating the blended uses a merge sort operation.

16. The compute readable medium of claim 13, wherein the content items include paid inclusion items.

17. The computer readable medium of claim 13 further comprising:

program code for receiving a search request such that the first list of content items and the second list of content items are based on the search request.

18. The compute readable medium of claim 13 further comprising:

program code for receiving a third list of content items having a third ranking determined by third ranking parameters, the third ranking providing for a sequential ordering of the content items of the third list, wherein the third ranking of the third list is incompatible with the first ranking of the first list and the second ranking of the second list because the third ranking parameters are different from the first ranking parameters and the second ranking parameters;

program code for transforming the third list of content items to a modified third list, the order of the content items from the third list being maintained in the modified third list, wherein the transforming makes the third ranking of the modified third list compatible with the second ranking of the second list; and

program code for merging the third list with the blended list.