SYSTEMS AND METHODS FOR AGGREGATING USER PROFILE INFORMATION IN A NETWORK OF AFFILIATED WEBSITES
First Claim
1. A system for aggregating user profile information, comprising:
- a profile aggregation module; and
a network of affiliated websites comprising a plurality of websites, wherein each of the plurality of websites in the network of affiliated websites is resident on a respective computer-readable storage media and comprises;
a user identification module to identify users accessing the respective website,a user interaction monitor to monitor and to record user interactions on the respective website into one or more user interaction records, wherein each of the user interaction records includes one or more user interactions and a user identifier of a user associated with the one or more user interactions, anda communication module to transmit the user interaction records to the profile aggregation module;
wherein the profile aggregation module is configured to receive a plurality of user interaction records from the plurality of websites in the network of affiliated websites and to generate a user profile of a particular user of the plurality of websites using the plurality of user interactions.
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Abstract
A plurality of affiliated network of websites may be configured to log user interactions thereon. The respective logs may comprise user identification information to allow a profile aggregation service to correlate user interactions across the plurality of websites and to generate respective user profiles, which may be used to configure the websites. A context aware platform (CAP) website may be configured to provide web services for entities in a business hierarchy. The CAP website may capable of presenting content in one of a plurality of operational modes associated with a geographical granularity of the franchise hierarchy. In addition, the CAP website may be configurable according to a user profile generated using user interactions across a plurality of websites and/or on the CAP website.
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Citations
42 Claims
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1. A system for aggregating user profile information, comprising:
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a profile aggregation module; and a network of affiliated websites comprising a plurality of websites, wherein each of the plurality of websites in the network of affiliated websites is resident on a respective computer-readable storage media and comprises; a user identification module to identify users accessing the respective website, a user interaction monitor to monitor and to record user interactions on the respective website into one or more user interaction records, wherein each of the user interaction records includes one or more user interactions and a user identifier of a user associated with the one or more user interactions, and a communication module to transmit the user interaction records to the profile aggregation module; wherein the profile aggregation module is configured to receive a plurality of user interaction records from the plurality of websites in the network of affiliated websites and to generate a user profile of a particular user of the plurality of websites using the plurality of user interactions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for aggregating user interactions into a user profile, comprising:
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logging a plurality of user interactions at a plurality of websites in a network of affiliated websites; associating each of the plurality of user interactions logged at each of the plurality of websites with a respective user identifier; combining the plurality of logged user interactions from the plurality of websites in the network of affiliated websites; correlating the combined user interactions logged by the plurality of websites in the network of affiliated websites with respective users using the user identifiers associated with each of the logged user interactions; and generating a plurality of user profiles using the plurality of correlated user interactions. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer readable storage medium comprising instructions to cause a computing device to perform a method for aggregating user interactions into a user profile, the method comprising:
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logging a plurality of user interactions at a plurality of websites in a network of affiliated websites, wherein the plurality of websites are affiliated in a vehicle dealer business hierarchy; associating each of the plurality of user interactions logged at each of the plurality of websites with a respective user identifier; combining the plurality of logged user interactions from the plurality of websites at a user profile aggregation service; correlating the combined user interactions logged by the plurality of websites in the network of affiliated websites with respective users using the user identifiers associated with each of the logged user interactions; generating a plurality of user profiles using the plurality of correlated user interactions; providing the plurality of user profiles to the plurality of websites in the network of affiliated websites.
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Specification