METHOD AND SYSTEM FOR PROVIDING PERSONALIZED WEB EXPERIENCE

• US 20100082684A1
• Filed: 10/01/2008
• Published: 04/01/2010
• Est. Priority Date: 10/01/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ishimaru, David M., Churchill, Elizabeth F., Athsani, Athellina
• Application Number:
  US12/243,910
• Publication Number:
  US 20100082684A1
• Time in Patent Office: Days
• US Class Current: 707/784
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A system and method which may generate and/or maintain a signature profile for a user. The signature profile may be a representation or a symbol of a user which may yield to different kinds of searches. A signature processor server may generate an initial signature profile with user-supplied materials, including but not limited to: audio clips, video clips, and images. A crawler server may use the initial signature profile to mine the Internet, obtain web content relevant to the initial signature profile, and present the relevant web content to the user. The signature processor server may receive the user'"'"'s feedback on the relevant web content so as to update and refine the signature profile.

Claims

1. A method for providing personalized Web experience, said method comprising:

performing automated mining of the Internet for documents relevant to a signature profile;

displaying a document relevant to the signature profile;

receiving a first user'"'"'s feedback on the relevant document; and

updating the signature profile according to the first user'"'"'s feedback,

wherein the signature profile is a representation of a target user.

2. The method of claim 1, further comprising:

displaying the relevant document together with its relevancy rating.

3. The method of claim 1, further comprising:

applying the relevant document to the signature profile according to the user'"'"'s feedback.

4. The method of claim 1, further comprising:

deleting the relevant document according to the user'"'"'s feedback.

5. The method of claim 2, further comprising:

changing the relevancy rating according to the user'"'"'s feedback.

6. The method of claim 1, wherein the signature profile is selected from the group consisting of:

a demographic profile, a media profile, a content profile and a metadata profile.

7. The method of claim 1, wherein the signature profile is selected from the group consisting of:

biometrical data, photo, image, audio, video, metadata, tagging, writing patterns, and content.

8. The method of claim 1, further comprising:

generating the signature profile from materials provided by the first user.

9. The method of claim 1, further comprising:

receiving the signature profile from the first user.

10. The method of claim 1, wherein the target user is the first user.

11. The method of claim 10, further comprising:

updating the signature profile with browsing activity information of the first user.

12. The method of claim 1, further comprising:

searching the Internet for web content matching the signature profile and recommending the matching web content to the first user.

13. The method of claim 1, further comprising:

providing advertisements targeted at the first user using the signature profile.

14. The method of claim 1, further comprising:

tracking web content uploaded to the Internet by the first user.

15. A system for providing personalized web experience, the system comprising:

a crawling unit for mining the Internet for documents relevant to a signature profile and returning a document relevant to the signature profile;

a signature processing unit for receiving a first user'"'"'s feedback on the relevant document via a user interface and updating the signature profile according to the first user'"'"'s feedback; and

a database for storing the signature profile,

wherein the signature profile is a representation of a target user.

16. The system of claim 15, wherein the signature processing unit applies the relevant document to the signature profile according to the first user'"'"'s feedback.

17. The system of claim 15, wherein the signature processing unit deletes the relevant document according to the first user'"'"'s feedback.

18. The system of claim 15, wherein the signature processing unit changes a relevancy rating associated with a relevant document according to the first user'"'"'s feedback.

19. The system of claim 15, wherein the signature profile is selected from the group consisting of:

a demographic profile, a media profile, a content profile and a metadata profile.

20. The system of claim 15, wherein the signature profile is selected from the group consisting of:

biometrical data, photo, image, audio, video, metadata, tagging, writing patterns, and content.

21. The system of claim 15, wherein the signature processing unit generates a signature profile from materials provided by the first user.

22. The system of claim 15, wherein the crawling unit searches the Internet for web content matching the signature profile and recommends the matching web content to the first user.

23. The system of claim 15, wherein the signature profile is used to provide advertisements targeted at the first user.

24. The system of claim 15, wherein the signature profile is used to track web content uploaded to the Internet by the first user.

25. The system of claim 15, wherein the user interface allows a user to manage the signature profile.

26. The system of claim 15, wherein the user interface enables presenting documents relevant to the signature profile to a user.

27. The system of claim 15, wherein the user interface allows a user to manage access to the signature profile.

28. A computer program product comprising a computer-readable medium having instructions which, when performed by a computer, perform a method for providing personalized Web experience, said method comprising:

performing automated mining of the Internet for documents relevant to a signature profile;

displaying a document relevant to the signature profile;

receiving a first user'"'"'s feedback on the relevant document; and

updating the signature profile according to the first user'"'"'s feedback,

wherein the signature profile is a representation of a target user.