Methods for Transmitting Multimedia Files and Advertisements

• US 20100082835A1
• Filed: 11/20/2009
• Published: 04/01/2010
• Est. Priority Date: 03/18/2008
• Status: Active Grant

• Current Assignee: Tamiras Per Pte Ltd LLC (Intellectual Ventures LLC)
• Original Assignee: Clarity Systems
• Inventors: Fernández, Alvaro
• Granted Patent: US 8,185,626 B2
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/6437 Real-time Transport Protocol [RTP]
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.

Claims

1. A method comprising storing in a streaming server advertising-sponsored content and transmitting the advertising-sponsored content to a multimedia player, the streaming server delaying a transmission of the advertising-sponsored content to the multimedia player for a duration of time when the streaming server detects that the playing of all or part of an advertisement that sponsors the advertising-sponsored content is attempting to be avoided in the multimedia player.

2. The method according to claim 1 wherein the duration of time is related to the duration of the advertisement.

3. The method according to claim 1 wherein the duration of time is at least equal to the duration of the advertisement.

4. The method according to claim 1, wherein the streaming server initiates transmission to the multimedia player, in a normal order of transmission, streaming data comprising one or more advertising-sponsored content portions and one or more advertisement portions, the streaming server altering the normal order of transmission upon detecting that the playing of all or part of one or more advertisement portions that sponsors an advertising-sponsored content portion is attempting to be avoided in the multimedia player.

5. The method according to claim 1, wherein the streaming server initiates transmission of streaming data to the multimedia player, the streaming data comprising one or more advertisement portions and one or more advertising-sponsored content portions, the one or more advertising-sponsored content portions being transmitted to the multimedia player in packets comprising a payload field containing a content data stream, and a timestamp field having a value associated with a starting point of the content data stream;

and upon detecting in the streaming server that the playing of all or part of one or more advertisement portions is attempting to be avoided in the multimedia player, the server alters the timestamp field value of the associated advertising-sponsored content data stream.

6. The method according to claim 1, wherein the streaming server transmits the advertising-sponsored content to the multimedia player using the RTP protocol.

7. The method according to claim 4, wherein the streaming data is transmitted from the streaming server to the multimedia player using the RTP protocol.

8. The method according to claim 5, wherein the streaming data is transmitted from the streaming server to the multimedia player using the RTP protocol.

9. A method comprising initiating transmission from a server, in a normal order of transmission, streaming data comprising one or more advertising portions and one or more content portions to a multimedia player, the normal order of transmission facilitating at least one advertising portion to be transmitted prior to at least one content portion;

and upon detecting in the server that the playing of all or part of the one or more advertising portions is attempting to be avoided in the multimedia player, displacing one or more of the content portions with respect to the normal order of transmission.

10. A method according to claim 9, wherein the displacing of the one or more content portions with respect to the normal order of transmission is a function of time related to the duration of the one or more advertising portions attempting to be avoided.

11. A method according to claim 9, wherein the displacing of the one or more content portions with respect to the normal order of transmission is a function of time that is equal to the duration of the one or more advertising portions attempting to be avoided.

12. A method according to claim 9, wherein the server transmits to the multimedia player the streaming data using a RTSP session, the RTSP session being the same before and after displacing the one or more content portions.

13. A method according to claim 9, further comprising displacing one or more of the advertising portions with respect to the normal order of transmission upon the server detecting that the playing of all or part of the one or more advertising portions is attempting to be avoided in the multimedia player.

14. A method according to claim 13, wherein the server transmits to the multimedia player the streaming data using a RTSP session, the RTSP session being the same before and after displacing the one or more advertising portions.

15. The method according to claim 9, wherein the streaming data is transmitted from the server to the multimedia player using the RTP protocol.

16. A method comprising initiating transmission of streaming data from a server to a multimedia player, the streaming data comprising one or more advertising portions and one or more content portions, the one or more content portions being transmitted to the multimedia player in packets comprising a payload field comprising a content data stream, and a timestamp field having a value associated with a starting point of the content data stream;

and upon detecting in the server that the playing of all or part of one or more advertising portions is attempting to be avoided in the multimedia player, the server alters the timestamp field value of the content data stream.

17. A method according to claim 16, wherein the packets further comprise a stream identifier field having a value, the value of the stream identifier field remaining unchanged upon detecting in the server that the playing of all or part of one or more advertising portions is attempting to be avoided in the multimedia player.

18. The method according to claim 16, wherein the streaming data is transmitted from the server to the multimedia player using the RTP protocol.