MEDIA PLAYER WITH NETWORKED PLAYBACK CONTROL AND ADVERTISEMENT INSERTION
First Claim
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1. A method for inserting advertising content during content playback in a media player, the method comprising:
- receiving content;
receiving advertising content;
identifying an advertising content insertion event; and
in response to the identified advertising content insertion event, varying the playback of the received content to insert the advertising content.
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Abstract
A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.
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Citations
12 Claims
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1. A method for inserting advertising content during content playback in a media player, the method comprising:
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receiving content; receiving advertising content; identifying an advertising content insertion event; and in response to the identified advertising content insertion event, varying the playback of the received content to insert the advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A network media player, comprising:
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a content input port; an output port; and a processor configured to receive content, receive advertising content, identify an advertising content insertion event, and, in response to the identified advertising content insertion event, vary the playback of the received content to insert the advertising content. - View Dependent Claims (10, 11)
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12. A media playback control method, comprising:
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receiving content for playback; identifying an advertising insertion event; identifying advertising content based on a viewer profile; and upon identification of an advertising insertion event, varying playback of the received content so as to insert the identified advertising content.
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Specification