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DETERMINING USER-TO-USER SIMLARITIES IN AN ONLINE MEDIA ENVIRONMENT

  • US 20100083318A1
  • Filed: 09/30/2008
  • Published: 04/01/2010
  • Est. Priority Date: 09/30/2008
  • Status: Active Grant
First Claim
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1. A method of operating an entertainment server, comprising:

  • receiving user information comprising user demographic information and user media selection information from each user of a plurality of users;

    for a current user, determining a plurality of similarity values that each quantifies a similarity of the current user to another user based upon similarities between the user information of the current user and the user information of the other user;

    determining a list of zero or more other users to present to the current user based upon the similarity values determined; and

    sending the list of zero or more other users to the current user.

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