Voice-Recognition Based Advertising
First Claim
1. A method for dynamically displaying a user with near-real-time advertising, comprising:
- (a) a user that utilizes an electronic device, which is used for voice communications;
(b) interception of the said voice communication stream;
(c) analysis and voice recognition of the voice communication stream;
(d) combining the textual information derived from the voice recognition phase with additional user information;
(e) querying an advertisement serving infrastructure with the combined textual information, for one or more personalized advertisements or promotions; and
(f) displaying the user, with one or more of the selected personalized advertisement or promotions.
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Abstract
An automated system and a method are provided for delivering and displaying targeted advertisements to users of an end-user device. The end-user device constitutes a dynamic/interactive display and allows users, among other applications, to verbally communicate with other users and/or with automated systems (such as an interactive voice response (IVR) or voice mail system). The end-user device may further be a mobile device (e.g., cellular phone), a static device (e.g., a stand inside a shopping mall) and/or a computing device (such as a personal computer and/or a laptop device). The end-user device allows various voice applications. The system processes the voice communications on the fly, performs speech recognition, and accesses an advertising system to retrieve ads from a server, based on a combination of keywords identified in the recognized speech, as well as additional targeting items, such as user past behavior, user'"'"'s physical location and more. The ads are then displayed to the user on the end-user device'"'"'s display.
75 Citations
10 Claims
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1. A method for dynamically displaying a user with near-real-time advertising, comprising:
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(a) a user that utilizes an electronic device, which is used for voice communications; (b) interception of the said voice communication stream; (c) analysis and voice recognition of the voice communication stream; (d) combining the textual information derived from the voice recognition phase with additional user information; (e) querying an advertisement serving infrastructure with the combined textual information, for one or more personalized advertisements or promotions; and (f) displaying the user, with one or more of the selected personalized advertisement or promotions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification