SYSTEM AND METHOD FOR THE THROTTLED DELIVERY OF ADVERTISEMENTS AND CONTENT BASED ON A SLIDING SCALE OF USAGE

• US 20100088157A1
• Filed: 10/06/2009
• Published: 04/08/2010
• Est. Priority Date: 10/06/2008
• Status: Abandoned Application

• Current Assignee: Sidebar Incorporated
• Original Assignee: Sidebar Incorporated
• Inventors: Wilson, Eric S.
• Application Number:
  US12/574,656
• Publication Number:
  US 20100088157A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2201/12 Counting circuits
• CPC Class Codes: H04M 2201/14 Delay circuits; Timers
• CPC Class Codes: H04M 3/4872 Non-interactive information services
• CPC Class Codes: H04M 3/4931 Directory assistance systems

Abstract

A system and method for adjusting the frequency of content delivery to a communication device based on the frequency of a user'"'"'s interaction with the communication device. A method of scheduling and displaying content on a communication device includes collecting data representing a user'"'"'s interaction with the communication device, transmitting the data from the communication device to a scheduler, assigning the communication device to a use category, the use category assigned based on the number of interactions the user has with the communication device during a period of time, transmitting a signal to the scheduler upon an interaction with the communication device, incrementing a counter at the remote scheduler upon receiving the signal, and periodically displaying content on the communication device based on the use category and the counter.

Claims

1. A method of scheduling and displaying content on a communication device comprising:

collecting data representing a user'"'"'s interaction with the communication device;

transmitting the data from the communication device to a scheduler;

assigning the communication device to a use category, the use category assigned based on the number of interactions the user has with the communication device during a period of time;

transmitting a signal to the scheduler upon an interaction with the communication device;

incrementing a counter at the remote scheduler upon receiving the signal; and

periodically displaying content on the communication device based on the use category and the counter.

2. The method of claim 1 wherein the user'"'"'s interaction is selected from a group consisting of a placing or receiving of a call, a sending or receiving of a text or multimedia message, a browsing of the Internet using a mobile browser, a locking or unlocking of the communication device, and combinations thereof.

3. The method of claim 1 wherein the communication device is displaying content more frequently if the communication device is assigned to a low use category, and the communication device is displaying content less frequently if the communication device is assigned to a high use category.

4. A communication device for scheduling and displaying content comprising:

an interaction recorder for recording a number of user interactions with the communication device during a time period;

a scheduler for assigning a use category to the communication device based on the number of user interactions during the time period;

a memory for storing content; and

a display for displaying the content after a specified user interaction defined by the use category.

5. The communication device of claim 4 wherein the memory receives the content at a predetermined time.