PROMOTIONAL MATERIAL PLAYBACK UPON TRIGGER EVENT

• US 20100088165A1
• Filed: 10/07/2008
• Published: 04/08/2010
• Est. Priority Date: 10/07/2008
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: CARPIO, FREDRIK, Frazier, Milton Massey, Georgis, Nikolaos
• Application Number:
  US12/246,845
• Publication Number:
  US 20100088165A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

Promotional content is downloaded from the Internet along with a trigger event defining when the content is to be played. The trigger event may be a time of day, a usage event or pattern, a weather event, or the arrival at a geographic location.

Claims

1. A device that:

is configured to receive promotional content along with instructions to play the promotional content upon the occurrence of at least one trigger event;

is configured to monitor for the trigger event; and

is configured to play the promotional content upon the occurrence of the trigger event.

2. The device of claim 1, wherein the trigger event is a time of day.

3. The device of claim 1, wherein the trigger event is a usage event.

4. The device of claim 1, wherein the trigger event is a usage pattern.

5. The device of claim 1, wherein the trigger event is a weather event.

6. The device of claim 1, wherein the trigger event is an arrival at a geographic location.

7. A tangible computer storage medium readable by a processor to:

receive at least one audio-video advertisement;

receive, along with the advertisement, at least one trigger event;

monitor for an occurrence of the trigger event; and

in response to sensing the occurrence of the trigger event, play the advertisement.

8. The medium of claim 7, wherein the trigger event is a time of day.

9. The medium of claim 7, wherein the trigger event is a usage event.

10. The medium of claim 7, wherein the trigger event is a usage pattern.

11. The medium of claim 7, wherein the trigger event is a weather event.

12. The medium of claim 7, wherein the trigger event is an arrival at a geographic location.

13. A method comprising:

receiving at least one audio-video advertisement on a video storage device;

receiving at least one entertainment program on the device; and

playing the advertisement in response to a predetermined scene content from the entertainment program being played.

14. The method of claim 13, wherein the device is a video disk.