Managing Internet Advertising and Promotional Content

• US 20100088170A1
• Filed: 10/08/2009
• Published: 04/08/2010
• Est. Priority Date: 10/08/2008
• Status: Active Grant

• Current Assignee: Keep Holdings Liquidating Trust
• Original Assignee: Keep Holdings, Inc.
• Inventors: Glore, E. Byron JR.
• Granted Patent: US 9,875,477 B2
• Time in Patent Office: Days
• US Class Current: 705/14.190
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Methods, systems and articles having machine-readable instructions can be implemented to manage advertising content using a computing device, for example, by retrieving a page of content from a network, the retrieved page including at least some advertising content, presenting the retrieved page of content to the user of the computing device, receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved, saving the identified portion of advertising content, receiving user input via the user interface identifying some or all of the saved advertising content to share with another user, and causing the identified saved advertising content to be shared with the other user.

Claims

1. A method, performed by a computing device, of managing advertising content, the method comprising:

retrieving a page of content from a network, the retrieved page including at least some advertising content;

presenting the retrieved page of content to the user of the computing device;

receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved;

saving the identified portion of advertising content;

receiving user input via the user interface identifying some or all of the saved advertising content to share with another user; and

causing the identified saved advertising content to be shared with the other user.

2. The method of claim 1 wherein the advertising content comprises one or more of text, banner, audio and video advertising or promotional messages or discount coupons.

3. The method of claim 1 wherein the user interface is implemented as a standalone program, a widget, a browser plug or website user interface.

4. The method of claim 1 further comprising providing one or more of authentication, security and encryption processes to ensure privacy to the user.

5. The method of claim 1 in which the computing device on which the method of managing advertising content is performed includes one or more of a mobile wireless device, a cell phone, a personal digital assistant, a game console and a television set.

6. The method of claim 1 wherein saving the identified portion of advertising content comprises transmitting the identified portion of advertising content to a remote server for storage.

7. The method of claim 6 further comprising communicating with the remote server using a Hypertext Transfer Protocol (HTTP).

8. The method of claim 1 wherein saving the identified portion of advertising content includes saving addition information along with the saved advertising content, the additional information comprising one or both of a member identification and a corresponding time stamp.

9. The method of claim 1 wherein saving the identified portion of advertising content includes saving addition information along with the saved advertising content, the additional information comprising a unique identifier to identify one or both of the content and the content publisher.

10. The method of claim 1 further comprising alerting the user when additional information relating to at least a portion of the saved advertising content becomes available.

11. The method of claim 1 further comprising automatically saving additional content received from a content provider relating to at least a portion of the user'"'"'s saved advertising content.

12. The method of claim 11 further comprising cross-referencing the user'"'"'s saved advertising content with the additional content received from the content provider.

13. The method of claim 1 further comprising enabling the user to manipulate the saved advertising content.

14. The method of claim 13 wherein manipulating the saved advertising content comprises one or more of viewing, editing, sharing, deleting, or copying the saved advertising content.

15. The method of claim 1 further comprising:

receiving input from the user via the user interface requesting additional information about at least a portion of the user'"'"'s saved advertising content;

communicating with a remote server to obtain the requested additional information; and

presenting the obtained additional information to the user.

16. The method of claim 1 further comprising providing user interface mechanisms that enable the user to interact with other users in a community area.

17. The method of claim 16 wherein the computing device enables the user to interact with other users by sharing information relating to one or more of advertising content, product information, service information, user experiences and user opinions.

18. The method of claim 16 wherein the community area provides access to one or more of forums, product announcements, message boards, news areas, discount coupons, special promotions, and user chat tools.

19. The method of claim 1 further comprising providing user interface mechanisms relating to reward generating activities.

20. The method of claim 19 wherein the reward generating activities include one or more of focus groups, surveys, and opinion polls.

21. The method of claim 19 wherein the reward generating activities are sponsored by an advertiser or a manufacturer.

22. The method of claim 19 wherein available awards include redeemable points, cash, discounts or promotional prizes.

23. An article comprising a computer-readable medium having instructions to a cause a computing device to manage advertising content by performing operations comprising:

retrieve a page of content from a network, the retrieved page including at least some advertising content;

present the retrieved page of content to the user of the computing device;

receive user input via a user interface identifying at least a portion of the presented advertising content to be saved;

save the identified portion of advertising content;

receive user input via the user interface identifying some or all of the saved advertising content to share with another user; and

cause the identified saved advertising content to be shared with the other user.

24. The article of claim 23 wherein the advertising content comprises one or more of text, banner, audio and video advertising or promotional messages or discount coupons.

25. The article of claim 23 wherein the user interface is implemented as a standalone program, a widget, a browser plug or website user interface.

26. The article of claim 23 further comprising providing one or more of authentication, security and encryption processes to ensure privacy to the user.

27. The article of claim 23 in which the computing device that performs the managing of advertising content includes one or more of a mobile wireless device, a cell phone, a personal digital assistant, a game console and a television set.

28. The article of claim 23 wherein saving the identified portion of advertising content comprises transmitting the identified portion of advertising content to a remote server for storage.

29. The article of claim 28 further comprising instructions for communicating with the remote server using a Hypertext Transfer Protocol (HTTP).

30. The article of claim 23 wherein saving the identified portion of advertising content includes saving additional information along with the saved advertising content, the additional information comprising one or both of a member identification and a corresponding time stamp.

31. The article of claim 23 wherein saving the identified portion of advertising content includes saving additional information along with the saved advertising content, the additional information comprising a unique identifier to identify one or both of the content and the content publisher.

32. The article of claim 23 further comprising instructions to alert the user when additional information relating to at least a portion of the saved advertising content becomes available.

33. The article of claim 23 further comprising instructions for automatically saving additional content received from a content provider relating to at least a portion of the user'"'"'s saved advertising content.

34. The article of claim 33 further comprising instructions cross-referencing the user'"'"'s saved advertising content with the additional content received from the content provider.

35. The article of claim 23 further comprising instructions for enabling the user to manipulate the saved advertising content.

36. The article of claim 35 wherein manipulating the saved advertising content comprises one or more of viewing, editing, sharing, deleting, or copying the saved advertising content.

37. The article of claim 35 further comprising instructions to:

receive input from the user via the user interface requesting additional information about at least a portion of the user'"'"'s saved advertising content;

communicate with a remote server to obtain the requested additional information; and

present the obtained additional information to the user.

38. The article of claim 23 further comprising providing user interface mechanisms that enable the user to interact with other users in a community area.

39. The article of claim 38 wherein the computing device enables the user to interact with other users by sharing information relating to one or more of advertising content, product information, service information, user experiences and user opinions.

40. The article of claim 38 wherein the community area provides access to one or more of forums, product announcements, message boards, news areas, discount coupons, special promotions, and user chat tools.

41. The article of claim 23 further comprising instructions for providing user interface mechanisms relating to reward generating activities.

42. The article of claim 41 wherein the reward generating activities include one or more of focus groups, surveys, and opinion polls.

43. The article of claim 41 wherein the reward generating activities are sponsored by an advertiser or a manufacturer.

44. The article of claim 41 wherein available awards include redeemable points, cash, discounts or promotional prizes.

45. An ad management system comprising:

a user interface configured for communication with a user of the ad management system;

a memory for storing data;

a processor operably coupled to the memory and configured to execute on or more processes on data stored in the memory, wherein the processor is configured to execute one or more processes to perform the following;

retrieve a page of content from a network, the retrieved page including at least some advertising content;

present the retrieved page of content to the user of the computing device;

receive user input via a user interface identifying at least a portion of the presented advertising content to be saved;

save the identified portion of advertising content;

receive user input via the user interface identifying some or all of the saved advertising content to share with another user; and

cause the identified saved advertising content to be shared with the other user.

46. The system of claim 45 wherein the advertising content comprises one or more of text, banner, audio and video advertising or promotional messages or discount coupons.

47. The system of claim 45 wherein the user interface is implemented as a standalone program, a widget, a browser plug or website user interface.

48. The system of claim 45 further comprising providing one or more of authentication, security and encryption processes to ensure privacy to the user.

49. The system of claim 45 in which the computing device on which the method of managing advertising content is performed includes one or more of a mobile wireless device, a cell phone, a personal digital assistant, a game console and a television set.

50. The system of claim 45 wherein saving the identified portion of advertising content comprises transmitting the identified portion of advertising content to a remote server for storage.

51. The system of claim 50 further comprising communicating with the remote server using a Hypertext Transfer Protocol (HTTP).

52. The system of claim 45 wherein saving the identified portion of advertising content includes saving additional information along with the saved advertising content, the additional information comprising one or both of a member identification and a corresponding time stamp.

53. The system of claim 45 wherein saving the identified portion of advertising content includes saving additional information along with the saved advertising content, the additional information comprising a unique identifier to identify one or both of the content and the content publisher.

54. The system of claim 45 further comprising alerting the user when additional information relating to at least a portion of the saved advertising content becomes available.

55. The system of claim 45 further comprising automatically saving additional content received from a content provider relating to at least a portion of the user'"'"'s saved advertising content.

56. The system of claim 55 further comprising cross-referencing the user'"'"'s saved advertising content with the additional content received from the content provider.

57. The system of claim 45 further comprising enabling the user to manipulate the saved advertising content.

58. The system of claim 57 wherein manipulating the saved advertising content comprises one or more of viewing, editing, sharing, deleting, or copying the saved advertising content.

59. The system of claim 45 further comprising:

receiving input from the user via the user interface requesting additional information about at least a portion of the user'"'"'s saved advertising content;

communicating with a remote server to obtain the requested additional information; and

presenting the obtained additional information to the user.

60. The system of claim 45 further comprising providing user interface mechanisms that enable the user to interact with other users in a community area.

61. The system of claim 60 wherein the computing device enables the user to interact with other users by sharing information relating to one or more of advertising content, product information, service information, user experiences and user opinions.

62. The system of claim 60 wherein the community area provides access to one or more of forums, product announcements, message boards, news areas, discount coupons, special promotions, and user chat tools.

63. The system of claim 45 further comprising providing user interface mechanisms relating to reward generating activities.

64. The system of claim 63 wherein the reward generating activities include one or more of focus groups, surveys, and opinion polls.

65. The system of claim 63 wherein the reward generating activities are sponsored by an advertiser or a manufacturer.

66. The system of claim 63 wherein available awards include redeemable points, cash, discounts or promotional prizes.