METHOD AND A SYSTEM FOR ADVERTISING

• US 20100088321A1
• Filed: 09/01/2009
• Published: 04/08/2010
• Est. Priority Date: 12/31/2007
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Original Assignee: PEER 39 Incorporated
• Inventors: Koppel, Moshe, SOLOMON, Amiad
• Application Number:
  US12/551,603
• Publication Number:
  US 20100088321A1
• Time in Patent Office: Days
• US Class Current: 707/749
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for selecting an advertisement to be presented to a network user. The method comprises identifying a reference to a specific product in a document, reviewing an advertisement database to select an advertisement related to the specific product, and delivering an indication to the advertisement, thereby allowing the advertisement to be presented to a network user accessing the document.

Claims

1. A method for selecting an advertisement to be presented to a network user, comprising:

a) identifying a reference to a specific product in a document;

b) reviewing an advertisement database to select an advertisement related to said specific product; and

c) delivering an indication to said advertisement, thereby allowing said advertisement to be presented to a network user accessing said document.

2. The method of claim 1, wherein said identifying comprises identifying said reference in a plurality of documents, said b) and c) being performed for each said document.

3. The method of claim 2, wherein said plurality of documents are related to a plurality of publishers.

4. The method of claim 1, wherein said delivering comprises associating between said advertisement and said document.

5. The method of claim 1, wherein said product is a service.

6. The method of claim 1, wherein said advertisement database is based on a hierarchical data model of a plurality of specific products including said specific product.

7. The method of claim 6, wherein said reviewing comprises performing a general-to-specific hierarchical search over said hierarchical data model to find a match in said plurality of specific products to said reference, said advertisement being selected according to said match.

8. The method of claim 6, wherein said hierarchical data model is arranged in a general-to-specific order of at least some of a group consisting of:

a manufacturer identifier, a supplier, a family of models, a brand, a trademark™

, a model, and a property of a product.

9. The method of claim 1, wherein at least some of the advertisements of said advertisement database are weighted, said advertisement being selected according to said weight.

10. The method of claim 1, wherein said document comprises at least one categorizing attribute, said advertisement being selected according to said at least one categorizing attribute.

11. The method of claim 10, wherein said at least one categorizing attribute is a member of a group consisting of:

the content of said document, the publisher of said document, the type of said document, the geolocation of said network user, the user profile of said network user, the business method of the publisher of said document, and the visitors of said document.

12. The method of claim 1, wherein said delivering comprising delivering said advertisement.

13. The method of claim 1, wherein said document is a member of a group consisting of:

a forum webpage, a webpage, a video file, an audio file, a text document, a spreadsheet document.

14. The method of claim 1, wherein said delivering comprises a member of a group consisting of:

embedding an indirect advertising related to said specific product in said document, displaying said advertisement, activating said advertisement, and playing said advertisement.

15. The method of claim 1, wherein said advertisement comprises an offer to purchase or a promotion to a member of a group consisting of:

said specific product, a related product having properties similar to the properties of said specific product, a related product having a market similar to the market of said specific product, an accessory to said specific product, and a complementary product to said specific product.

16. The method of claim 1, wherein said reference comprises a member of a group consisting of:

a textual reference, a vocal reference, and a visual reference.

17. The method of claim 1, further comprising identifying a request to access said document before a).

18. The method of claim 1, wherein said identifying comprises identifying a plurality of references to a plurality of specific products in said document, said reviewing comprising reviewing said database to select an advertisement for each said specific product.

19. The method of claim 18, wherein said delivering comprising delivering said advertisements to be presented to said network user.

20. The method of claim 18, further comprising combining said advertisements for creating a combined advertisement before said delivering, said delivering comprising delivering said combined advertisement.

21. The method of claim 1, further comprises adjusting said advertisement according to said document before said delivering.

22. The method of claim 21, wherein said adjusting comprises adjusting said advertisement according to a member of a group consisting of:

the content of said document, the publisher of said document, the type of said document, and the visitors of said document.

23. A system for delivering an advertisement to be presented to a network user, comprising:

a receiving module configured for reviewing a document and identifying a reference to a specific product therein;

an analysis unit configured for selecting an advertisement related to said specific product from a database hosting a plurality of advertisements; and

an output unit for delivering an indication of said selected advertisement, thereby allowing said selected advertisement to be presented to a network user accessing said document.

24. A system for advertising a specific product, comprising:

a mapping module for mapping a plurality of documents each according to a reference to a specific product therein;

a matching module configured for receiving an advertisement related to one of said specific product and matching said advertisement with at least one of said plurality of documents having a reference to said specific product; and

an output module configured for delivering an indication of said advertisement, thereby allowing said advertisement to be presented to a network user accessing said matched at least one document.

25. The system of claim 24, wherein said plurality of documents are related to a plurality of publishers.

26. A method for advertising a product, comprising:

managing a list of a plurality of documents, each said document being indexed according to an internal product reference;

receiving a request for advertising a promoted product;

reviewing said list to select at least one of said plurality of documents having an internal product reference related to said promoted product; and

delivering an indication for an advertisement to said promoted product, thereby allowing said advertisement to be presented to a network user accessing said selected at least one document.

27. The method of claim 26, wherein said plurality of documents are related to a plurality of publishers.

28. The method of claim 26, wherein said product is a service.

29. The method of claim 26, wherein said at least one selected document having at least one categorizing attribute which is related to said internal product reference.

30. The method of claim 29, wherein said at least one categorizing attributes comprises a member of a group consisting of:

a characteristic of the referred product, a price, a condition, an advantage of the referred product, a disadvantage of said product.

31. The method of claim 26, wherein said at least one of said plurality of documents are selected according to the position of said internal product reference therein.

32. The method of claim 26, wherein said at least one of said plurality of documents are selected according to the incidence of said internal product reference therein.

33. The method of claim 26, wherein each said document having a publisher and is indexed according to the relevancy of said publisher to respective said internal product reference.

34. The method of claim 26, wherein said list includes a plurality of connected nodes, each said node comprising a member of a group consisting of:

a manufacturer identifier, a supplier, a brand, a trademark™

, a model, and a property of a product.

35. The method of claim 34, wherein said plurality of connected nodes are arranged in a general-to-specific hierarchy.

36. The method of claim 34, wherein said document is a member of a group consisting of:

a webpage, a video file, an audio file, such as a podcast, a WORD document, a portable document format (PDF), a spread sheet, document, an extensible markup language (XML) page, a hypertext markup language (HTML) page, and a network accessible content file.

37. The method of claim 34, wherein each said document having an advertising cost, said receiving comprises a budget for said advertisement, said reviewing comprises reviewing said list to select at least one of said plurality of documents according to a match between said budget and said an advertising cost.

38. A method for advertising products, comprising:

managing a list of a plurality of documents each said document having a reference to a specific product;

receiving a request for advertising a promoted product from an advertiser;

selecting at least one of said plurality of documents according to a match between said promoted product and said specific products; and

delivering an indication of an advertisement for said promoted product, thereby allowing said advertisement to be displayed to at least one network user accessing said selected at least one document.

39. A method for advertising products, comprising:

arranging a plurality of product indications each to at least one member of a group consisting of;

a manufacturer identifier, a supplier, a family of models, a brand, a trademark™

, a model, and a property of a product;

associating at least one advertisement with at least some of said plurality of product indications;

identifying at least one of said plurality of product indications in a document; and

delivering at least one advertisement indication according to at least one of said plurality of product indications.

40. The method of claim 39, wherein said plurality of product indications are arranged in a general-to-specific hierarchical order, said identifying comprising searching said plurality of product indications according to said general-to-specific hierarchical order.

41. The method of claim 40, wherein said at least one advertisement indication indicates on an advertisement associated with a more specific product indication than said identified at least one product indication.