PARTICIPANT DATA GATHERING FOR EXPERIENCE MARKETING EVENT
First Claim
1. A method for collecting information from participants of an experience marketing event, comprising:
- collecting written information from a participant at a computer terminal;
collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant;
collecting game play data from the participant via a video game provided at the experience marketing event; and
recording the written information, the location information and the game play data in a record associated with an identity of the participant.
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Abstract
Embodiments of the present invention address deficiencies of the art in respect to marketing and provide a novel and non-obvious method, computer system and computer program product for collecting information at experience marketing events. In one embodiment of the invention, a method for collecting information from participants at an experience marketing event is provided. The method can include collecting written information from a participant at a computer terminal and collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant. The method may further include collecting game play data from the participant via a video game provided at the experience marketing event and recording the written information, the location information and the game play data in a record associated with an identity of the participant.
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Citations
18 Claims
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1. A method for collecting information from participants of an experience marketing event, comprising:
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collecting written information from a participant at a computer terminal; collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant; collecting game play data from the participant via a video game provided at the experience marketing event; and recording the written information, the location information and the game play data in a record associated with an identity of the participant. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer program product comprising a computer usable medium embodying computer usable program code for collecting information from participants of an experience marketing event, comprising:
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computer usable program code for collecting written information from a participant at a computer terminal; computer usable program code for collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant; computer usable program code for collecting game play data from the participant via a video game provided at the experience marketing event; and computer usable program code for recording the written information, the location information and the game play data in a record associated with an identity of the participant. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer system for collecting information from participants of an experience marketing event, comprising:
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a computer terminal for collecting written information from a participant; a scanner for collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant; a video game system for collecting game play data from the participant via a video game; and memory for storing the written information, the location information and the game play data in a record associated with an identity of the participant. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification