PARTICIPANT DATA GATHERING FOR EXPERIENCE MARKETING EVENT

• US 20100094684A1
• Filed: 05/19/2009
• Published: 04/15/2010
• Est. Priority Date: 05/27/2008
• Status: Abandoned Application

• Current Assignee: United States Of America As Represented By The Secretary Of The Army (Government of the United States of America)
• Original Assignee: The United States Of America As Represented By The Secretary Of The Army
• Inventors: Hess, David K., Gilvar, Michael D., Weldon, Richard S., Wardynski, Eugene C.
• Application Number:
  US12/468,331
• Publication Number:
  US 20100094684A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/49 Saving the game status; Pausing or ending the game
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 2300/208 for storing personal settings or data of the player
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/554 by saving game or status data
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Embodiments of the present invention address deficiencies of the art in respect to marketing and provide a novel and non-obvious method, computer system and computer program product for collecting information at experience marketing events. In one embodiment of the invention, a method for collecting information from participants at an experience marketing event is provided. The method can include collecting written information from a participant at a computer terminal and collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant. The method may further include collecting game play data from the participant via a video game provided at the experience marketing event and recording the written information, the location information and the game play data in a record associated with an identity of the participant.

Claims

1. A method for collecting information from participants of an experience marketing event, comprising:

collecting written information from a participant at a computer terminal;

collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant;

collecting game play data from the participant via a video game provided at the experience marketing event; and

recording the written information, the location information and the game play data in a record associated with an identity of the participant.

2. The method of claim 1, further comprising:

reading a set of criteria; and

determining that the participant is a candidate for further marketing if the information in the record meets the criteria.

3. The method of claim 2, wherein the first step of collecting comprises:

collecting written information from a participant at a computer terminal, wherein the written information includes at least one of;

identifying information for the participant;

biographical information for the participant; and

demographical information for the participant.

4. The method of claim 3, wherein the second step of collecting comprises:

collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant, wherein the location information includes at least one of;

a list including a defined location of the participant at given times;

a list including an amount of time the participant spent at predefined locations;

a list including identities of other participants that were present in a vicinity of the participant for a predefined period of time; and

a location path showing a location of the participant over time.

5. The method of claim 4, wherein the third step of collecting comprises:

collecting game play data from the participant via a video game provided at the experience marketing event, wherein the game play data includes at least one of;

a measure of performance of the participant in the video game;

a list of selections made by the participant in the video game; and

a list of locations of the participant'"'"'s avatar in the video game.

6. The method of claim 2, wherein the step of determining comprises:

determining that the information in the record matches attributes defined in the criteria.

7. A computer program product comprising a computer usable medium embodying computer usable program code for collecting information from participants of an experience marketing event, comprising:

computer usable program code for collecting written information from a participant at a computer terminal;

computer usable program code for collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant;

computer usable program code for collecting game play data from the participant via a video game provided at the experience marketing event; and

computer usable program code for recording the written information, the location information and the game play data in a record associated with an identity of the participant.

8. The computer program product of claim 7, further comprising:

computer usable program code for reading a set of criteria and determining that the participant is a candidate for further marketing if the information in the record meets the criteria.

9. The computer program product of claim 8, wherein the first computer usable program code for collecting comprises:

computer usable program code for collecting written information from a participant at a computer terminal, wherein the written information includes at least one of;

identifying information for the participant;

biographical information for the participant; and

demographical information for the participant.

10. The computer program product of claim 9, wherein the second computer usable program code for collecting comprises:

computer usable program code for collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant, wherein the location information includes at least one of;

a list including a defined location of the participant at given times;

a list including an amount of time the participant spent at predefined locations;

a list including identities of other participants that were present in a vicinity of the participant for a predefined period of time; and

a location path showing a location of the participant over time.

11. The computer program product of claim 10, wherein the third computer usable program code for collecting comprises:

computer usable program code for collecting game play data from the participant via a video game provided at the experience marketing event, wherein the game play data includes at least one of;

a measure of performance of the participant in the video game;

a list of selections made by the participant in the video game; and

a list of locations of the participant'"'"'s avatar in the video game.

12. The computer program product of claim 8, wherein the computer usable program code for determining comprises:

computer usable program code for determining that the information in the record matches attributes defined in the criteria.

13. A computer system for collecting information from participants of an experience marketing event, comprising:

a computer terminal for collecting written information from a participant;

a scanner for collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant;

a video game system for collecting game play data from the participant via a video game; and

memory for storing the written information, the location information and the game play data in a record associated with an identity of the participant.

14. The computer system of claim 13, further comprising:

a processor configured for reading a set of criteria and determining that the participant is a candidate for further marketing if the information in the record meets the criteria.

15. The computer system of claim 14, wherein the written information includes at least one of:

identifying information for the participant;

biographical information for the participant; and

demographical information for the participant.

16. The computer system of claim 15, wherein the location information includes at least one of:

a list including a defined location of the participant at given times;

a list including an amount of time the participant spent at predefined locations;

a list including identities of other participants that were present in a vicinity of the participant for a predefined period of time; and

a location path showing a location of the participant over time.

17. The computer system of claim 16, wherein the game play data includes at least one of:

a measure of performance of the participant in the video game;

a list of selections made by the participant in the video game; and

a list of locations of the participant'"'"'s avatar in the video game.

18. The computer system of claim 14, wherein the step of determining comprises:

determining that the information in the record matches attributes defined in the criteria.