METHOD OF CONDUCTING A TRANSACTION THAT RESULTS IN CUSTOMER REWARDS
First Claim
1. A method of conducting a transaction to provide a customer with a loyalty incentive comprising:
- identifying a customer account at a bank service provider;
linking a vendor loyal program in which the customer participates with the account;
tracking purchases made by a customer within the vendor loyalty program;
calculating an incentive amount based on the purchases tracked; and
depositing the incentive amount to the customer account.
2 Assignments
0 Petitions
Accused Products
Abstract
A general purpose transaction card is provided that offers an attractive incentive to customers to encourage the use of a general purpose transaction card. The general purpose transaction card is offered in connection with a co-branded loyalty program whereby a percentage of a total purchase made at one vendor is deposited into an account maintained at another vendor. More specifically, in a preferred embodiment a grocery vendor deposits a percentage of a customer'"'"'s total grocery purchase into a savings account held by that customer at a bank service provider. By offering a transaction method in accordance with the teachings of the present invention both of the vendors gain in the number of joint customers while deepening the relationship those customers have with both vendors.
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Citations
23 Claims
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1. A method of conducting a transaction to provide a customer with a loyalty incentive comprising:
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identifying a customer account at a bank service provider; linking a vendor loyal program in which the customer participates with the account; tracking purchases made by a customer within the vendor loyalty program; calculating an incentive amount based on the purchases tracked; and depositing the incentive amount to the customer account. - View Dependent Claims (2, 3, 4, 5)
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6. A method of conducting a transaction to provide a customer with a loyalty incentive comprising:
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identifying a customer account at a bank service provider; linking a vendor loyal program in which the customer participates with the account; presenting a card bearing indicia to said vendor, said indicia being linked to the customer'"'"'s participation in the vendor loyalty program, said indicia allowing said vendor to track purchases made by the customer; calculating an incentive amount based on the purchases tracked; and depositing the incentive amount to the customer account. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of conducting a transaction to provide a customer with a loyalty incentive comprising:
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identifying a customer account at a bank service provider; linking a grocery loyal program in which the customer participates with the account; presenting a card bearing indicia to a grocery vendor, said indicia being linked to the customer'"'"'s participation in the grocery loyalty program, said indicia allowing said grocery vendor to track purchases made by the customer; calculating an incentive amount based on the purchases tracked; and depositing the incentive amount to the customer account. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification