INFORMATION RECEPTION DEVICE, INFORMATION DELIVERY DEVICE, AND ADVERTISEMENT VIEWING PROGRAM

• US 20100094709A1
• Filed: 03/06/2007
• Published: 04/15/2010
• Est. Priority Date: 03/06/2007
• Status: Abandoned Application

• Current Assignee: Pioneer Corporation
• Original Assignee: Pioneer Corporation
• Inventors: Kuroda, Kazuo
• Application Number:
  US12/530,284
• Publication Number:
  US 20100094709A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

An Information reception device 2 receives advertisement information d21 from an information delivery device 1 connected thereto through a communication network 3, and records the received advertisement information d21 on a storage unit 205. The information reception device 2 reproduces the advertisement information d21 recorded on the storage unit 205, upon command from the user, and, as to a reproduced advertisement, prepares information in the form of viewing history information d22 to indicate that the advertisement has been viewed, and records the information on the storage unit 205. The information reception device 2 transmits the viewing history information d22 recorded on the storage unit 205 to the information delivery device 1. In response, the information delivery device 1 calculates a user'"'"'s benefit point value, based on the viewing history information d22, and transmits a sum of user'"'"'s benefit point values reflected with the calculated benefit point value, to the information reception device 2.

Claims

1-14. -14. (canceled)

15. An information reception device comprising:

advertisement receiving means that receives advertisement information from an information delivery device connected thereto through a communication network;

advertisement recording means that records the received advertisement information on a predetermined storage unit;

advertisement reproducing means that reproduces the advertisement information recorded on the predetermined storage unit, upon command from a user; and

position information receiving means that receives position information of the information reception device, wherein;

the advertisement reproducing means groups the advertisement information received from the information delivery device into groups, with a predetermined number of advertisements as one group, and sequentially and repeatedly reproduces advertisements in a grouped group, and when all of the advertisements in the group have been reproduced, advertisements in a different group and specific advertisements in the group are reproducible, upon command from the user; and

the advertisement reproducing means selects either one of a reproducing method in which advertisements in a grouped group is sequentially and repeatedly reproduced, or a reproducing method in which, when all the advertisements in a group have been reproduced once, advertisements in a different group are reproduced, based on the position information of the information reception device, which position information has been received by the position information receiving means, and performs reproduction.

16. The information reception device according to claim 15, further comprising:

advertisement viewing history recording means that, for the reproduced advertisement, prepares information indicating that the advertisement has been viewed, in the form of advertisement viewing history information, and records the information on the predetermined storage unit;

advertisement viewing history transmitting means that transmits the advertisement viewing history information recorded on the predetermined storage unit to the information delivery device; and

benefit information receiving means that receives a sum of user'"'"'s benefit point values from the information delivery device, the sum of user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by totaling received advertisement viewing history information.

17. The information reception device according to claim 16, comprising:

advertisement evaluating means that, when the user has made an evaluation for the reproduced advertisement, prepares evaluation for the advertisement in the form of advertisement evaluation information, and records the information on the predetermined storage unit; and

advertisement evaluation transmitting means that transmits the advertisement evaluation information recorded on the predetermined storage unit to the information delivery device,

wherein the benefit information receiving means receives a sum of the user'"'"'s benefit point values from the information delivery device, the sum of user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by further taking into account received advertisement evaluation information.

18. The information reception device according to claim 16, further comprising:

advertisement introduction recording means that, when the user has introduced the reproduced advertisement to a different user, prepares advertisement introduction information, correlating the introduced advertisement with the different user, and records the information on the predetermined storage unit; and

advertisement introduction transmitting means that transmits the advertisement introduction information recorded on the predetermined storage unit to the information delivery device,

wherein the information delivery device transmits advertisement information of an advertisement introduced by the user, based on the received advertisement introduction information, to the information reception device of the different user; and

the benefit information receiving means receives a sum of the user'"'"'s benefit point values from the information delivery device, the some of the user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by further taking into account the received advertisement introduction information.

19. The information reception device according to claim 15, further comprising:

usage measuring means that measures usage of the information reception device in a predetermined timeframe,

wherein the advertisement receiving means receives the advertisement information when usage measured by the usage measuring means satisfies predetermined usage requirements.

20. An advertisement viewing program which is readable by a computer, wherein the program permits the computer to function as:

advertisement receiving means that receives advertisement information from an information delivery device connected thereto through a communication network;

advertisement recording means that records the received advertisement information on a predetermined storage unit;

advertisement reproducing means that reproduces the advertisement information recorded on the predetermined storage unit, upon command from a user;

advertisement viewing history recording means that, for the reproduced advertisement, prepares information indicating that the advertisement has been viewed, in the form of advertisement viewing history information, and records the information on the predetermined storage unit;

viewing history transmitting means that transmits the advertisement viewing history information recorded on the predetermined storage unit to the information delivery device;

benefit information receiving means that receives a sum of user'"'"'s benefit point values from the information delivery device, the sum of user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by totaling received advertisement viewing history information; and

position information receiving means that receives position information of the information reception device, wherein;

the advertisement reproducing means groups the advertisement information received from the information delivery device into groups, with a predetermined number of advertisements as one group, and sequentially and repeatedly reproduces advertisements in a grouped group, and when all of the advertisements in the group have been reproduced, advertisements in a different group and specific advertisements in the group are reproducible, upon command from the user; and

the advertisement reproducing means selects either one of a reproducing method in which advertisements in a grouped group is sequentially and repeatedly reproduced, or a reproducing method in which, when all the advertisements in a group have been reproduced once, advertisements in a different group are reproduced, based on the position information of the information reception device, which position information has been received by the position information receiving means, and performs reproduction.

21. The advertisement viewing program according to claim 20, wherein the program further permits the computer to function as:

advertisement evaluating means that, when the user has made an evaluation for the reproduced advertisement, prepares evaluation for the advertisement in the form of advertisement evaluation information, and records the information on the predetermined storage unit; and

advertisement evaluation transmitting means that transmits the advertisement evaluation information recorded on the predetermined storage unit to the information delivery device,

wherein the benefit information receiving means receives a sum of the user'"'"'s benefit point values from the information delivery device, the sum of user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by further taking into account received advertisement evaluation information.

22. The advertisement viewing program according to claim 20, wherein the program further permits the computer to function as:

advertisement introduction recording means that, when the user has introduced the reproduced advertisement to a different user, prepares advertisement introduction information, correlating the introduced advertisement with the different user, and records the information on the predetermined storage unit; and

advertisement introduction transmitting means that transmits the advertisement introduction information recorded on the predetermined storage unit to the information delivery device,

wherein the information delivery device transmits advertisement information of an advertisement introduced by the user, based on the received advertisement introduction information, to the information reception device of the different user; and

the benefit information receiving means receives a sum of the user'"'"'s benefit point values from the information delivery device, the some of the user'"'"'s benefit point values being reflected with the user'"'"'s benefit point value that has been calculated by the information delivery device by further taking into account the received advertisement introduction information.

23. The advertisement viewing program according to claim 20, wherein the program further permits the computer to function as:

usage measuring means that measures usage of the information reception device in a predetermined timeframe,

wherein the advertisement receiving means receives the advertisement information when usage measured by the usage measuring means satisfies predetermined usage requirements.