INTERACTIVE AND COLLABORATIVE FINANCIAL CUSTOMER EXPERIENCE APPLICATION

• US 20100094774A1
• Filed: 01/26/2009
• Published: 04/15/2010
• Est. Priority Date: 10/15/2008
• Status: Active Grant

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Jackowitz, Kenneth S., Benefield, Stefani
• Granted Patent: US 8,606,678 B2
• Time in Patent Office: Days
• US Class Current: 705/36.00R
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

Systems, methods, and computer program products are provided for an interactive financial customer experience that allows collaboratively selecting financial products for a customer. The customer experience assesses the customer'"'"'s life events and subsequently uses the life events and the proximate date of occurrence of the life events to determine financial product recommendations and offers for the customer. Additionally, the customer experience may assess the customer'"'"'s life interests and/or financial portfolio to further determine financial product recommendations and offers. The financial product recommendations, along with other financial product options, may be presented to the customer and financial institution associate in a user-friendly platform that further accentuates the collaborative nature of the financial product selection process.

Claims

1. A method for providing financial product recommendations on a computing device, the method comprising:

receiving one or more first user inputs that each define a life event associated with a customer and an associated proximate date of occurrence for each of the life events;

determining one or more financial product recommendations for the customer based at least in part on the life events and the associated proximate date of occurrence for each of the life events; and

providing the one or more financial product recommendations on a user interface associated with the computing device.

2. The method of claim 1, further comprising receiving one or more second user inputs that define information related to the customer'"'"'s financial portfolio.

3. The method of claim 2, wherein determining the one or more financial product recommendations further comprises determining the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and the information related to the customer'"'"'s financial portfolio.

4. The method of claim 1, further comprising receiving one or more second user inputs that define the customer'"'"'s life interests.

5. The method of claim 4, wherein determining the one or more financial product recommendations further comprises determining the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and the customer'"'"'s life interests.

6. The method of claim 5, wherein determining the one or more financial product recommendations further comprises determining one or more affinity financial product recommendations based on the customer'"'"'s life interests.

7. The method of claim 1, further comprising receiving one or more second user inputs that define information related to the customer'"'"'s financial portfolio and receiving one or more third user inputs that define the customer'"'"'s life interests.

8. The method of claim 7, wherein determining the one or more financial product recommendations further comprises determining the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and at least one of the customer'"'"'s financial portfolio or a customer'"'"'s life interests.

9. The method of claim 1, wherein receiving the one or more first user inputs that each define a life event associated with a customer and an associated proximate date of occurrence for each of the life events further defines the proximate date as a date range.

10. The method of claim 1, wherein receiving the one or more first user inputs that each define a life event associated with a customer and the associated proximate date of occurrence for each of the life events further comprises receiving the one or more first inputs based on a user associating the life event with the date within a timeline.

11. The method of claim 1, wherein providing the user interface that includes the one or more financial product recommendations further comprises providing the user interface that includes one or more additional financial product options.

12. The method of claim 11, further comprising receiving one or more second user inputs that customize the customer'"'"'s selection of financial products based on the one or more financial product recommendations and the one or more financial product options.

13. The method of claim 1, wherein providing the user interface that includes the one or more financial product recommendations further comprises providing access to one or more networked multi-media demonstrations, each demonstration related to a financial product.

14. The method of claim 1, wherein providing the user interface that includes the one or more financial product recommendations further comprises providing access to one or more networked tutorials, each tutorial related to at least one of a financial product or a financial product option.

15. The method of claim 1, further comprising storing the life events associated with a customer and the associated proximate date of occurrence for each of the life events in a customer profile.

16. The method of claim 15, further comprising re-evaluating customer financial product needs over time based on the stored life events and associated proximate date of occurrence for each of the life events.

17. A system for providing financial product recommendations, the system comprising:

a computing device including,

a computing platform having at least one processor and a memory in communication with the processor, and

a customer experience module stored in the memory and executable by the processor, wherein the customer experience module includes;

a life events user interface routine operable to provide a life event user interface that is operable to receive first user inputs that define life events and associate the life events with a proximate life event occurrence date, and

a financial product recommendation user interface routine operable to provide a financial product recommendation user interface that is operable to provide financial product recommendations based on the life events and associated proximate life event occurrence date; and

a customer financial product recommendation module in communication with the customer experience module, wherein the customer financial product recommendation module is operable determine one or more financial product recommendations based at least in part on the inputted life events and associated proximate life event occurrence date and communicate the financial product recommendations to the financial product recommendation and customization user interface routine.

18. The system of claim 17, wherein the customer experience module further comprises a financial portfolio user interface routine operable to provide a financial portfolio user interface that is operable to receive second user inputs that define customer financial portfolio data.

19. The system of claim 18, wherein the customer financial product recommendation module is further operable to determine the one or more financial product recommendations based at least in part on the inputted life events, the associated proximate life event occurrence date and the inputted customer financial portfolio data.

20. The system of claim 17, wherein the customer experience module further comprises a life interest user interface routine operable to provide a life interest user interface that is operable to receive second user inputs that define customer life interests.

21. The system of claim 20, wherein the customer financial product recommendation module is further operable to determine the one or more financial product recommendations based at least in part on the inputted life events, the associated proximate life event occurrence date and the inputted customer life interests.

22. The system of claim 21, wherein the customer financial product recommendation module is further operable to determine one or more affinity financial product recommendations based on the inputted customer life interests.

23. The system of claim 17, wherein the customer experience module further comprises a financial portfolio user interface routine operable to provide a financial portfolio user interface that is operable to receive second user inputs that define customer financial portfolio data and a life interest user interface routine operable to provide a life interest user interface that is operable to receive third user inputs that define customer life interests.

24. The system of claim 23, wherein the customer financial product recommendation module is further operable to determine the one or more financial product recommendations based at least in part on the inputted life events, the associated proximate life event occurrence date, the inputted customer financial portfolio data and the inputted customer life interests.

25. The system of claim 17, further comprising a customer database that stores a plurality of customer profiles, wherein the database is operable to receive the life events and the associated proximate life event occurrence date from the customer experience module and store the life events and the associated proximate life event occurrence date in an associated customer profile.

26. The system of claim 17, wherein the life events user interface routine is further operable to provide a life event user interface that is operable to receive first user inputs that associate life events with a proximate life event occurrence date on a timeline.

27. The system of claim 17, wherein the financial product recommendation user interface routine is further defined as a financial product recommendation and customization user interface routine operable to provide a financial product recommendation and customization user interface that is further operable to provide the user the ability to customize a financial product package that includes one or more financial products.

28. The system of claim 17, wherein the financial product recommendation user interface routine is further operable to provide the financial product recommendation user interface that is further operable to provide access to at least one of multimedia demonstrations related to financial products or tutorials related to at least one financial products or financial product options.

29. A computer program product, comprising:

a computer-readable medium comprising;

a first set of codes for causing a computer to receive first user inputs that each define a life event associated with a customer and an associated proximate date of occurrence for each of the life events;

a second set of codes for causing a computer to determine one or more financial product recommendations for the customer based at least in part on the life events and the associated proximate date of occurrence for each of the life events; and

a third set of codes for causing a computer to provide a user interface that includes the one or more financial product recommendations.

30. The computer program product of claim 29, further comprising a fourth set of codes for causing a computer to receive one or more second user inputs that define information related to the customer'"'"'s financial portfolio.

31. The computer program product of claim 30, wherein the second set of codes is further defined as a second set of codes for causing a computer to determine the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and the information related to the customer'"'"'s financial portfolio.

32. The computer program product of claim 29, further comprising a fourth set of codes for causing the computer to receive one or more second user inputs that define the customer'"'"'s life interests.

33. The computer program product of claim 32, wherein the second set of codes is further defined as a second set of codes for causing a computer to determine the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and the customer'"'"'s life interests.

34. The computer program product of claim 29, wherein the second set of codes is further defined as a second set of codes for causing a computer to determine one or more affinity financial product recommendations based on the customer'"'"'s life interests.

35. The computer program product of claim 29, comprising a fourth set of codes for causing a computer to receive one or more second user inputs that define information related to the customer'"'"'s financial portfolio and a fifth set of codes for causing the computer to receive one or more second user inputs that define the customer'"'"'s life interests.

36. The computer program product of claim 35, wherein the second set of codes is further defined as a second set of codes for causing a computer to determine the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event and at least one of the customer'"'"'s financial portfolio or a customer'"'"'s life interests.

37. The computer program product of claim 29, wherein the first set of codes further comprises the first set of codes for causing the computer to receive the one or more first inputs based on a user associating the life event with the date within a timeline.

38. The computer program product of claim 29, wherein the third set of codes further comprises the third set of codes for causing a computer to provide the user interface that includes one or more additional financial product options.

39. The computer program product of claim 38, further comprising a fourth set of codes for causing a computer to receive one or more second user inputs that customize the customer selection of financial products based on the one or more financial product recommendations and the one or more additional financial product options.

40. The computer program product of claim 29, wherein the third set of codes further comprises a third set of codes for causing a computer to provide access to at least one of networked multimedia demonstrations or networked tutorials that are related to the financial products of interest.

41. A method for providing a financial customer experience on a computing device, the method comprising:

providing a first user interface that is operable to receive first user inputs that define a customer'"'"'s life events and associate each life event with a proximate date of occurrence;

providing a second user interface that is operable to receive second user inputs that define the customer'"'"'s life interests;

providing a third user interface that is operable to receive third user inputs that define the customer'"'"'s financial portfolio; and

providing a fourth user interface that is operable to present financial product recommendations based on at least one of the first, second or third user inputs and is operable to receive fourth user inputs that customize the customer'"'"'s selection of one or more financial products based on the financial product recommendations and one or more financial products options.

42. The method of claim 41, further comprising providing the first, second, third and fourth user interfaces on a multi-touch screen.

43. The method of claim 41, wherein providing the first user interface further comprises configuring the first user interface with a timeline such that tags representing life events are movable to different locations within the timeline to represent the proximate date of the occurrence of the life event.

44. The method of claim 41, wherein providing the second user interface further comprises configuring the second user interface with a catalog of life interest categories, wherein selection of a life interest category provides for display of one or more associated life interest items and selection of one or more life interest item defines a customer'"'"'s life interests.

45. The method of claim 41, wherein providing the third user interface further comprises configuring the third user interface with a catalog of financial institutions cards, wherein each financial institution card provides for the customer to define proximate values of asset accounts and liability accounts associated with a financial institution.

46. The method of claim 41, wherein providing the fourth user interface further comprises configuring the fourth user interface to display the recommended financial products upon accessing the fourth user interface and providing for a plurality of financial product categories that are selectable to display the financial product options within the selected category.

47. The method of claim 41, wherein providing the fourth user interface further comprises configuring the fourth user interface to provide for a plurality of financial product categories that are selectable to display financial product options and provide for a comparison option that displays selected financial product options versus the financial product recommendations.

48. The method of claim 41, further comprising a fifth user interface that is operable to present a financial product fulfillment display based on completing financial product choices associated with the fourth user interface, wherein the fulfillment display includes at least one of a print checks option or a print credit card option.

49. A method for financial product re-assessment, the method comprising:

capturing first data related to one or more customer life events and an associated proximate date of occurrence for each of the life events;

storing the first data in a profile associated with the customer;

setting triggers in the profile that are operable to communicate an alert to a financial institution that a customer life event is imminent based on the associated proximate date of occurrence; and

contacting the customer based on receipt of the alert by the financial institution, wherein the contact is for the purpose of re-assessing the customer'"'"'s current financial products in view of the imminent customer life event.

50. The method of claim 49, further comprising capturing second data related to the customer'"'"'s financial portfolio and storing the second data in the profile associated with the customer.

51. The method of claim 50, wherein contacting the customer further comprises contacting the customer for the purpose of offering the customer financial products based on the imminent customer life event and the customer'"'"'s financial portfolio.

52. The method of claim 49, further comprising capturing second data related to the customer'"'"'s life interests and storing the second data in the profile associated with the customer.

53. The method of claim 52, wherein contacting the customer further comprises contacting the customer for the purpose of offering the customer financial products based on the imminent customer life event and the customer'"'"'s life interests.

54. The method of claim 49, further comprising capturing second data related to the customer'"'"'s financial portfolio and third data related to the customer'"'"'s life interests and storing the second and third data in the profile associated with the customer.

55. The method of claim 54, wherein contacting the customer further comprises contacting the customer for the purpose of offering the customer financial products based on the imminent customer life event and at least one of the customer'"'"'s financial portfolio or the customer'"'"'s life interests.