TIME-MULTIPLEXING DOCUMENTS BASED ON PREFERENCES OR RELATEDNESS

• US 20100094867A1
• Filed: 09/08/2009
• Published: 04/15/2010
• Est. Priority Date: 06/15/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Eddings, Jeff, Ranganath, Rama, Badros, Gregory Joseph
• Granted Patent: US 8,862,568 B2
• Time in Patent Office: Days
• US Class Current: 707/725
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.

Claims

1. A method for time-multiplexing the display of a plurality of selected documents, comprising:

determining time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the time-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents; and

providing display data associated with the plurality of selected documents for presentation on a webpage at an output device according to the time-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents at the output device in the webpage, wherein the causing the display of the plurality of selected documents includes;

providing display data associated with a first document for presentation in the webpage for a first time duration determined by the time-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept;

determining a lapse of the first time duration; and

providing display data associated with a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration.

2. The method of claim 1, wherein the time-multiplexing criteria is also based on one or more preferences associated with the selected documents.

3. The method of claim 1, further comprising:

receiving a user selection of one of the plurality of selected documents; and

providing to the user an electronic document associated with the user-selected document.

4. The method of claim 1, wherein the selected documents are advertisements, and wherein the electronic document is configured to be output as a webpage.

5. The method of claim 1, wherein the plurality of selected documents comprises a plurality of advertisements.

6. The method of claim 1, wherein the time-multiplexing criteria comprises instructions to display a specific one of the plurality of selected documents more than once.

7. The method of claim 1, wherein the plurality of selected documents comprises a plurality of banner ads.

8. The method of claim 1, wherein the second different document is displayed for a second time duration, the second time duration being different than the first time duration.

9. The method of claim 1, wherein the second different document is specified by the sequence determined by the time-multiplexing criteria.

10. An ad server comprising:

one or more computers; and

a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising;

determining time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the time-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents; and

causing the display of the plurality of selected documents on a webpage at an output device according to the time-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents at the output device in the webpage, wherein the causing the display of the plurality of selected documents includes;

causing the display of a first document in the webpage for a first time duration determined by the time-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept;

determining a lapse of the first time duration; and

causing the display of a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration.

11. The system of claim 10, wherein the time-multiplexing criteria is also based on one or more preferences associated with the selected documents.

12. The system of claim 10, wherein the operations further comprise:

receiving a user selection of one of the plurality of selected documents; and

providing to the user an electronic document associated with the user-selected document.

13. The system of claim 10, wherein the selected documents are advertisements, and wherein the electronic document is configured to be output as a webpage.

14. The system of claim 10, wherein the plurality of selected documents comprises a plurality of advertisements.

15. The system of claim 10, wherein the time-multiplexing criteria comprises instructions to display a specific one of the plurality of selected documents more than once.

16. The system of claim 10, wherein the plurality of selected documents comprises a plurality of banner ads.

17. The system of claim 10, wherein the second different document is displayed for a second time duration, the second time duration being different than the first time duration.

18. The system of claim 10, wherein the second different document is specified by the sequence determined by the time-multiplexing criteria.

19. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

determining time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis, the time-multiplexing criteria based on at least one of a relevance of each of the selected documents to the concept, a cost per click, or a click through rate associated with each of the selected documents; and

providing display data associated with the plurality of selected documents for presentation on a webpage at an output device according to the time-multiplexing criteria, wherein the time-multiplexing criteria determines a sequence of the selected documents and a time duration of display for each of the selected documents at the output device in the webpage, wherein the causing the display of the plurality of selected documents includes;

providing display data associated with a first document for presentation in the webpage for a first time duration determined by the time-multiplexing criteria, wherein the first document is displayed at a first location in the webpage along with content associated with the concept;

determining a lapse of the first time duration; and

providing display data associated with a second different document replacing the first document in the webpage at the first location based on determining the lapse of the first time duration.

20. The computer storage medium of claim 19, wherein the time-multiplexing criteria is also based on one or more preferences associated with the selected documents.