Contextual Targeting of Content Using a Monetization Platform

• US 20100094878A1
• Filed: 08/07/2009
• Published: 04/15/2010
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Tengler, Matthew, Soroca, Adam
• Granted Patent: US 8,364,540 B2
• Time in Patent Office: Days
• US Class Current: 707/748
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.

Claims

1. A method comprising:

computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content;

storing the association between the sponsored content and the contextual information in a contextual database;

receiving a display datum indicating that the mobile content is displayed on a mobile communication facility;

selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database; and

delivering the sponsored content for display on the mobile communication facility.

2. The method of claim 1, wherein the association is based at least in part on a relevance.

3. The method of claim 1, wherein the mobile content is a text.

4. The method of claim 1, wherein the mobile content is a video.

5. The method of claim 1, wherein the mobile content is an audio.

6. The method of claim 1, wherein the mobile content is an image.

7. The method of claim 1, wherein the mobile content is an SMS.

8. The method of claim 1, wherein the mobile content is an MMS.

9. The method of claim 1, wherein the mobile content is a game content.

10. The method of claim 1, wherein the contextual information is a link structure.

11. The method of claim 1, wherein the contextual information is a inbound link.

12. The method of claim 1, wherein the contextual information is a outbound link.

13. The method of claim 1, wherein the contextual information is a link.

14. The method of claim 1, wherein the contextual information is a text.

15. The method of claim 1, wherein the contextual information is a keyword.

16. The method of claim 1, wherein the contextual information is a meta data.

17. The method of claim 1, wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a data integration step on at least one of data relating to the sponsored content, or data relating to the mobile content.

18. The method of claim 1, wherein the association between the sponsored content and the contextual datum associated with the mobile content is based at least in part on performing a statistical analytic step on at least one of data relating to the sponsored content, or data relating to the mobile content.

19. A method, comprising:

generating a performance metric for each sponsored content of a plurality of sponsored content based at least in part on prior user interaction data from a plurality of mobile communication facilities;

computing an association between each sponsored content of the plurality of sponsored content and a mobile content based at least in part on contextual information;

storing the association between each sponsored content of the plurality of sponsored content and the mobile content in a contextual database, wherein each sponsored content is further associated with the performance metric;

ordering the plurality of sponsored content based at least in part on the association with the mobile content and the performance metric generated for each sponsored content of the plurality of sponsored content;

receiving content display information identifying that the mobile content has been presented to a display of a mobile communication facility;

selecting sponsored content based at least in part on order within the ordered plurality of sponsored content; and

delivering the selected sponsored content to the mobile communication facility displaying the mobile content.

20. The method of claim 19, wherein the ordering of the sponsored content is further based at least in part on an aggregated popularity ranking of all mobile content with which the sponsored content is associated.

21. The method of claim 19, wherein the content display information includes the duration of time that a content was displayed on a mobile communication facility.

22. The method of claim 19, wherein the performance metric includes a clickthrough rate.

23. The method of claim 19, wherein the performance metric includes an overall financial performance.

24. The method of claim 19, wherein the performance metric includes a financial yield.

25. A method, comprising:

receiving user interaction data identifying a plurality of sponsored content that has been presented to a plurality of mobile communication facilities, wherein each of the plurality of mobile communication facilities is further associated with a plurality of mobile subscriber characteristics;

generating a mobile subscriber characteristic relevance score for each sponsored content of the plurality of sponsored content based at least in part on a relevance between the sponsored content and each of the plurality of mobile subscriber characteristics, wherein the relevance is based at least in part on the user interaction data;

computing an association between each sponsored content of the plurality of sponsored content and a mobile content based at least in part on contextual information associated with the mobile content;

storing the association between each sponsored content of the plurality of sponsored content and the mobile content in a contextual database, wherein the sponsored content is further associated with the relevance score;

ordering the plurality of sponsored content based at least in part on the association with the mobile content and the relevance score;

receiving a content display datum identifying that the mobile content has been presented to a display of a mobile communication facility, wherein at least one of the mobile subscriber characteristics associated with the mobile communication facility is among the plurality of mobile subscriber characteristics for which a relevance score has been generated;

selecting sponsored content from the plurality of sponsored content based at least in part on the ordering; and

delivering the selected sponsored content to the mobile communication facility.