Contextual Targeting of Content Using a Monetization Platform
First Claim
Patent Images
1. A method comprising:
- computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content;
storing the association between the sponsored content and the contextual information in a contextual database;
receiving a display datum indicating that the mobile content is displayed on a mobile communication facility;
selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database; and
delivering the sponsored content for display on the mobile communication facility.
9 Assignments
0 Petitions
Accused Products
Abstract
In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.
-
Citations
25 Claims
-
1. A method comprising:
-
computing an association between a sponsored content and a contextual datum associated with a mobile content based at least in part on contextual information derived from the mobile content; storing the association between the sponsored content and the contextual information in a contextual database; receiving a display datum indicating that the mobile content is displayed on a mobile communication facility; selecting the sponsored content upon receipt of the display datum based at least in part on the association stored in the contextual database; and delivering the sponsored content for display on the mobile communication facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A method, comprising:
-
generating a performance metric for each sponsored content of a plurality of sponsored content based at least in part on prior user interaction data from a plurality of mobile communication facilities; computing an association between each sponsored content of the plurality of sponsored content and a mobile content based at least in part on contextual information; storing the association between each sponsored content of the plurality of sponsored content and the mobile content in a contextual database, wherein each sponsored content is further associated with the performance metric; ordering the plurality of sponsored content based at least in part on the association with the mobile content and the performance metric generated for each sponsored content of the plurality of sponsored content; receiving content display information identifying that the mobile content has been presented to a display of a mobile communication facility; selecting sponsored content based at least in part on order within the ordered plurality of sponsored content; and delivering the selected sponsored content to the mobile communication facility displaying the mobile content. - View Dependent Claims (20, 21, 22, 23, 24)
-
-
25. A method, comprising:
-
receiving user interaction data identifying a plurality of sponsored content that has been presented to a plurality of mobile communication facilities, wherein each of the plurality of mobile communication facilities is further associated with a plurality of mobile subscriber characteristics; generating a mobile subscriber characteristic relevance score for each sponsored content of the plurality of sponsored content based at least in part on a relevance between the sponsored content and each of the plurality of mobile subscriber characteristics, wherein the relevance is based at least in part on the user interaction data; computing an association between each sponsored content of the plurality of sponsored content and a mobile content based at least in part on contextual information associated with the mobile content; storing the association between each sponsored content of the plurality of sponsored content and the mobile content in a contextual database, wherein the sponsored content is further associated with the relevance score; ordering the plurality of sponsored content based at least in part on the association with the mobile content and the relevance score; receiving a content display datum identifying that the mobile content has been presented to a display of a mobile communication facility, wherein at least one of the mobile subscriber characteristics associated with the mobile communication facility is among the plurality of mobile subscriber characteristics for which a relevance score has been generated; selecting sponsored content from the plurality of sponsored content based at least in part on the ordering; and delivering the selected sponsored content to the mobile communication facility.
-
Specification