METHOD AND SYSTEM FOR DISPLAYING ONE OR MORE COMMERCIAL CONTENT TO A USER WITHIN A WINDOW DISPLAYING AN EMAIL CONTENT

• US 20100095237A1
• Filed: 05/26/2008
• Published: 04/15/2010
• Est. Priority Date: 05/25/2007
• Status: Abandoned Application

• Current Assignee: Bhavin Turakhia
• Original Assignee: Bhavin Turakhia
• Inventors: Turakhia, Bhavin
• Application Number:
  US12/519,874
• Publication Number:
  US 20100095237A1
• Time in Patent Office: Days
• US Class Current: 715/781
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates to a system and method for displaying one or more commercial content to a user within a window displaying an email content. The method comprises retrieving the one or more commercial content from an ad server. A notification is received when a user performs a user action to view the email content. In one embodiment, the one or more commercial content is pre-inserted in the email content in response to receiving the notification. In another embodiment, the one or more commercial content is added adjacent to the email content in the window. The one or more commercial content is then displayed to the user.

Claims

1. A method of displaying one or more commercial content to a user within a window displaying an email content, the method comprising:

retrieving the one or more commercial content from an ad server;

receiving a notification in response to a user action to view the email content;

displaying the one or more commercial content to the user, the displaying step comprising performing one of;

pre-inserting the one or more commercial content in the email content in response to receiving the notification; and

adding the one or more commercial content adjacent to the email content in the window.

2. The method of claim 1, wherein the one or more commercial content is relevant to a context of the email content, the retrieving step comprising:

extracting at least one of one or more keywords, one or more phrases, one or more sender attributes and one or more recipient attributes from the email content; and

identifying a context of the email content based on the extracting step.

3. The method of claim 2, wherein the one or more sender attributes comprise an age of a sender, a location of the sender, a past behavior of the sender, and one or more pertinent metadata information about the sender, and the one or more recipient attributes comprise an age of the recipient, a location of the recipient, a past behavior of the recipient, and one or more pertinent metadata information about the recipient, wherein the one or more sender attributes and the one or more recipient attributes are derived from one or more of an email server and an email client.

4. The method of claim 1, wherein the notification is received from one or more of:

an operating system of a computing device of the user; and

an email client.

5. The method of claim 1, wherein the window is one or more of a preview pane, a reply pane, a forward pane, a view pane, a view window, a reply window and forward window within an email client.

6. The method of claim 1, wherein the pre-inserting step comprises displaying a modified email content in the window, the modified email content comprising the email content and the one or more commercial content, wherein the one or more commercial content is absent in a stored copy of the email, wherein the stored copy of the email is stored in one or more of an email client and an email server.

7. The method of claim 1, wherein the email content comprises one or more of an email, a composed email, a reply to an email and a forward of an email.

8. The method of claim 1 further comprises removing the one or more commercial content in response to a user action.

9. The method of claim 8, wherein the user action comprises one or more of a request made by the user, printing the email, forwarding the email, replying to the email and modifying the email.

10. The method of claim 1, wherein the user is provided with a free email service, wherein revenue is generated by displaying the one or more commercial content within the email.

11. A system of displaying one or more commercial content to a user within a window displaying an email content, the system comprising:

a content retrieval module, the content retrieval module configured to retrieve the one or more commercial content from an ad server;

a content insertion module, the content insertion module configured to;

receive a notification in response to a user action to view the email content; and

perform one or more of;

pre-inserting the one or more commercial content in the email content in response to the content insertion module receiving the notification; and

adding the one or more commercial content adjacent to the email content in the window;

a display module, the display module configured to display the one or more commercial content to the user.

12. The system of claim 11, wherein the content retrieval module retrieves the one or more commercial content relevant to a context of the email content, the content retrieval module comprising:

a keyword extraction module, the keyword extraction module configured to extract at least one of one or more keywords, one or more phrases, one or more sender attributes and one or more recipient attributes from the email content; and

a context analysis module, the context analysis module configured to identify a context of the email content.

13. The system of claim 11, wherein the notification is received from one or more of:

an operating system of a computing device of the user; and

an email client.

14. The system of claim 11, wherein when the content insertion module pre-inserts the one or more commercial content, the display module displays a modified email content in the window, the modified email content comprising the email content and the one or more commercial content, wherein the one or more commercial content is absent in a stored copy of the email, wherein the stored copy of the email is stored in one or more of an email client and an email server.

15. The system of claim 11, wherein the content insertion module is further configured to remove the one or more commercial content from the email content in response to a user action.

16. The system of claim 12, wherein one or more system modules reside on one or more of an email client, an operating system of a computing device of the user and a server, the email client being one of a sender email client and a recipient email client and the server being one or more of a sender email server, a recipient email server, and an independent server, the system modules comprising the content retrieval module, the content insertion module, the display module, the keyword extraction module and the context analysis module.

17. The system of claim 12, wherein the context analysis module and the content insertion module are installed in an email client as a plug-in from a third party, the one or more commercial content being provided by the third party to the user, the email client being one of a sender email client and a recipient email client.

18. The system of claim 12, wherein the context analysis module resides on a server and the content insertion module is installed on an email client as a plug-in from a third party, the one or more commercial content being provided by the third party to the user, the email client being one of a sender email client and a recipient email client.

19. The system of claim 12, wherein one or more system modules reside as programs on one or more of a sender computing device and a recipient computing device, the system modules comprising the content retrieval module, the content insertion module, the display module, the keyword extraction module and the context analysis module.