METHOD AND MULTI-FUNCTION MACHINE HAVING THE CAPABILITY OF DISPLAYING COMMERCIAL CONTENT

• US 20100097626A1
• Filed: 10/17/2008
• Published: 04/22/2010
• Est. Priority Date: 10/17/2008
• Status: Abandoned Application

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: Moore, John A.
• Application Number:
  US12/253,604
• Publication Number:
  US 20100097626A1
• Time in Patent Office: Days
• US Class Current: 358/1.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and a multi-function machine are provided for displaying commercial content and advertisements on the display screen when it is idle. The multi-function machine is of the type having the capability of scanning, copying and electronically transmitting documents. In particular, the multi-function machine includes a scanning assembly; a printer; a display; and a display content management module for managing commercial content received via at least one network connection for displaying by said display; and at least one processor configured to control said display to display said commercial content received via the at least one network connection and managed by said display content management module.

Claims

1. A multi-function machine of the type having the capability of scanning, copying and electronically transmitting documents, the multi-function machine comprising:

a scanning assembly;

a printer;

a display;

a display content management module for managing commercial content received via at least one network connection for displaying by said display; and

a processor operable to control said display to display said commercial content received via the at least one network connection and managed by said display content management module.

2. The multi-function machine according to claim 1, wherein the commercial content received via the at least one network connection comprises essentially of advertisements, coupons, promotional material, product brochures, and other content unrelated to the operation of the multi-function machine.

3. The multi-function machine according to claim 1, further comprising a control pad, wherein said processor receives an instruction from said one of said control pad and said display and in accordance with said received instruction said processor controls said multi-function machine.

4. The multi-function machine according to claim 3, wherein said instruction includes performing a task selected from the group consisting of printing by said printer commercial content displayed by said display;

electronically transmitting commercial content displayed by said display to at least one electronic address; and

transmitting an electronic message to a remote server via the at least one network connection requesting additional information relating to commercial content displayed by said display.

5. The multi-function machine according to claim 3, wherein said instruction includes performing a task selected from the group consisting of requesting similar commercial content to be displayed by said display as commercial content displayed by said display;

ordering a product advertised by commercial content displayed by said display;

redeeming a coupon displayed by commercial content displayed by said display;

accepting an offer displayed by commercial content displayed by said display; and

requesting temporary or permanent suspension of the transmission of commercial content to said multi-function machine.

6. The multi-function machine according to claim 1, wherein said processor is further operable to control said display for displaying said commercial content after a predetermined condition is satisfied.

7. The multi-function machine according to claim 6, wherein the predetermined condition is selected from the group consisting of said multi-function machine being idle for a predetermined amount of time, receipt of a manual request via one of a control pad and said display for displaying said commercial content received by said at least one network connection, and clocking by said processor a predetermined amount of time from a pre-established time.

8. The multi-function machine according to claim 1, wherein said display content management module assigns a unique identifier to said commercial content.

9. The multi-function machine according to claim 1, wherein said display content management module determines said commercial content to be displayed in accordance with at least one predetermined parameter.

10. The multi-function machine according to claim 9, wherein the at least one predetermined parameter is selected from the group consisting of time of day, location of said multi-function machine, type of business, and relation to commercial content previously displayed and printed or otherwise indicated to be of interest to at least one user.

11. The multi-function machine according to claim 1, further comprising a control pad, wherein said control pad enables a user to manually adjust service options, including selecting types of commercial content to be received and not to be received, and compose and electronically transmit messages related to said displayed commercial content.

12. The multi-function machine according to claim 1, further comprising a control pad, wherein one of said control pad and display enables a user to manually switch display screens from one display screen displaying said commercial content to one display screen displaying virtual buttons for performing at least one native function of said multi-function machine.

13. The multi-function machine according to claim 1, wherein the multi-function machine is a xerographic multi-function machine.

14. A method for displaying commercial content received via at least one network connection on a display of a multi-function machine, the method comprising the steps of:

receiving said commercial content from a remote server;

determining if a predetermined condition has been satisfied; and

displaying the received commercial content on said display of the multi-function machine, if said predetermined condition has been satisfied.

15. The method according to claim 14, wherein the predetermined condition I is selected from the group consisting of said multi-function machine being idle for a predetermined amount of time;

receipt of a manual request via one of a control pad and said display for displaying said commercial content received by said at least one network connection; and

clocking by said processor a predetermined amount of time from a pre-established time.

16. The method according to claim 14, further comprising managing the received commercial content and displaying commercial content which satisfies at least one predetermined parameter.

17. The method according to claim 16, wherein the at least one predetermined parameter is selected from the group consisting of time of day, location of said multi-function machine, type of business, and relation to commercial content previously displayed and printed or otherwise indicated to be of interest to at least one user.

18. The method according to claim 14, further comprising charging a fee to at least one provider of said commercial content.

19. The method according to claim 14, further comprising determining if a user performed at least one action with respect to said displayed commercial content, and charging a fee to at least one provider of said commercial content of which said user performed said at least one action with respect to said displayed commercial content.

20. The method according to claim 19, wherein the at least one action is selected from the group consisting printing said commercial content;

ordering a product mentioned by said commercial content;

requesting additional information related to said commercial content;

requesting similar commercial content as commercial content displayed by said display;

ordering a product advertised by commercial content displayed by said display;

requesting temporary or permanent suspension of the transmission of commercial content to said multi-function machine;

electronically transmitting said commercial content to at least one electronic address;

redeeming a coupon displayed by said commercial content; and

accepting an offer displayed by said commercial content.

21. The method according to claim 14, further comprising collecting data related to user-interaction with said displayed commercial content and providing said data to a provider of said commercial content.

22. The method according to claim 14, further comprising assigning an identifier to said commercial content and tracking said commercial content via said identifier.

23. A commercial content electronic delivery system comprising:

a remote server;

at least one network;

a plurality of multi-function machines in operative communication with said remote server via said at least one network, each of said plurality of multi-function machines being of the type having the capability of scanning, copying and electronically transmitting documents, each of the plurality of multi-function machines comprising;

a scanning assembly;

a printer;

a display;

a display content management module for managing commercial content received via said at least one network for displaying by said display; and

a processor operable to control said display to display said commercial content received via the at least one network and managed by said display content management module.

24. The system according to claim 23, further comprising means for assigning an identifier to said commercial content, means for tracking said commercial content via said identifier, and means for transmitting targeted commercial content related to the commercial content assigned said identifier in response to a recipient of said commercial content performing at least one action.

25. A computer-readable medium storing a set of programmable instructions configured for execution by at least one processor for displaying commercial content received via at least one network connection on a display of a multi-function machine, the method comprising the steps of:

receiving said commercial content from a remote server;

determining if a predetermined condition has been satisfied; and

displaying the received commercial content on said display of the multi-function machine, if said predetermined condition has been satisfied.

26. The method according to claim 25, wherein the predetermined condition I is selected from the group consisting of said multi-function machine being idle for a predetermined amount of time;

receipt of a manual request via one of a control pad and said display for displaying said commercial content received by said at least one network connection; and

clocking by said processor a predetermined amount of time from a pre-established time.