Mobile Device Advertising

• US 20100099441A1
• Filed: 10/17/2008
• Published: 04/22/2010
• Est. Priority Date: 10/17/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Agarwal, Sanjay, Erat, Daniel T., Liu Low, Jennifer, Venkatakrishnan, Sridhar, Lin, Jennifer W.
• Application Number:
  US12/253,640
• Publication Number:
  US 20100099441A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

Methods and systems for mobile advertising that include receiving an advertisement banner from an advertiser, incorporating identifying information in to the advertisement banner to produce a modified advertisement banner, and displaying the modified advertisement banner on a display of a mobile device are disclosed.

Claims

1. A method comprising:

receiving an advertisement banner,

incorporating identifying information into the advertisement banner to produce a modified advertisement banner, and

providing the modified advertisement banner to a mobile device.

2. The method of claim 1, in which incorporating identifying information to the advertisement banner comprises generating the modified advertisement banner as a single image that includes the identifying information and the advertisement banner.

3. The method of claim 1, in which the identifying information comprises at least one of a company'"'"'s uniform resource locator, the company'"'"'s business name, the company'"'"'s business phone number, and the company'"'"'s logo.

4. The method of claim 1, in which the identifying information comprises at least one of information associated with an advertiser, information associated with a service provider that delivers the modified advertisement banner, and information associated with a communications service provider that delivers communications services to the mobile device.

5. The method of claim 1, further comprising automatically extracting the identifying information from metadata associated with the advertisement banner.

6. The method of claim 3, in which the uniform resource locator links to a mobile landing page of the company.

7. The method of claim 4, in which the information associated with the advertiser includes an identifying mark of the advertiser.

8. The method of claim 1, further comprising resizing the modified advertisement banner based on a parameter of the mobile device.

9. The method of claim 1, further comprising determining whether the advertisement banner is larger than a predetermined size, and incorporating the identifying information into the advertisement banner when the advertisement banner is larger than the predetermined size.

10. The method of claim 1, further comprising selecting an advertisement banner to be placed on a mobile site based on one or more keywords associated with the advertisement banner.

11. The method of claim 1, further comprising selecting an advertisement banner to be placed on a mobile site based on one or more keywords associated with the mobile site.

12. The method of claim 1, further comprising selecting identifying information to be incorporated in to the advertisement banner based on predetermined criteria.

13. The method of claim 12, in which the predetermined criteria includes at least one of a context of the advertisement banner, a context of the mobile page, and characteristics of a target audience.

14. The method of claim 1, further comprising, in response to a user action, automatically dialing a telephone number associated with the modified advertisement banner.

15. The method of claim 1, further comprising, in response to a user action, automatically sending a short messaging service message to the mobile device, the message providing additional information associated with the modified advertisement banner.

16. The method of claim 1, in which incorporating identifying information into the advertisement banner to produce the modified advertisement banner includes generating the modified advertisement banner by appending the identifying information to the advertisement banner.

18. The method of claim 15, further comprising determining the identifying information based on metadata associated with the advertisement banner.

19. The method of claim 15, further comprising, at the mobile device, receiving the identifying information transmitted through the network.

17. A method comprising:

at a mobile device,

receiving an advertisement banner transmitted through a network,

incorporating identifying information in to the advertisement banner to produce a modified advertisement banner, and

showing the modified advertisement banner on a display of the mobile device.

20. A mobile advertising system comprising:

a means for receiving an advertisement banner from an advertiser,

a means for incorporating identifying information in to the advertisement banner to produce a modified advertisement banner, and

a means for providing the modified advertisement banner to a display of a mobile device.

21. An apparatus comprising:

a mobile advertisement server for;

receiving an advertisement banner and identifying information from an advertiser,

generating a modified advertisement banner by incorporating the identifying information in to the advertisement banner, and

providing the modified advertisement banner to a mobile device.

22. The apparatus of claim 21, in which the mobile advertisement server is configured to generate the modified advertisement banner as a single image that includes the identifying information and the advertisement banner.

23. The apparatus of claim 21, in which the identifying information comprises at least one of a company'"'"'s uniform resource locator, a company'"'"'s business name, a company'"'"'s business phone number, and a company'"'"'s logo.

24. The apparatus of claim 21, in which the identifying information comprises at least one of information associated with the advertiser, information associated with a service provider that delivers the modified advertisement banner, and information associated with a communications service provider that delivers communications services to the mobile device.

25. The apparatus of claim 21, in which the mobile advertisement server is configured to automatically extract the identifying information from metadata associated with the advertisement banner.

26. The apparatus of claim 23, in which the uniform resource locator links to a mobile landing page of the advertiser.

27. The apparatus of claim 24, in which the information associated with the advertiser includes an identifying mark of the advertiser.

28. The apparatus of claim 21, in which the mobile advertisement server is configured to resize the modified advertisement banner based on a parameter of the mobile device.

29. The apparatus of claim 21, in which the mobile advertisement server is configured to determine whether the advertisement banner is larger than a predetermined size, and incorporate the identifying information into the advertisement banner when the advertisement banner is larger than the predetermined size.

30. The apparatus of claim 21, in which the mobile advertisement server is configured to select an advertisement banner to be placed on a mobile site based on one or more keywords associated with the advertisement banner.

31. The apparatus of claim 21, in which the mobile advertisement server is configured to select an advertisement banner to be placed on a mobile site based on one or more keywords associated with the mobile site.

32. The apparatus of claim 21, in which the mobile advertisement server is configured to select identifying information to be incorporated in to the advertisement banner based on predetermined criteria.

33. The apparatus of claim 32, in which the predetermined criteria includes at least one of a context of the advertisement banner, a context of the mobile page, and characteristics of a target audience.

34. The apparatus of claim 21, in which the mobile advertisement server is configured to generate the modified advertisement banner by appending the identifying information to the advertisement banner.