COMMERCIAL INCENTIVE PRESENTATION SYSTEM AND METHOD
First Claim
1. A method for providing a commercial incentive to a user of a computer, comprising:
- tracking behavior of the user when interacting with an information retrieval system via a user interface of the computer;
selectively presenting a commercial incentive for display to the user via the user interface of the computer based on the tracked behavior, andfacilitating redemption of the commercial incentive on behalf of the user responsive to determining that the user has activated an interactive component of the commercial incentive when displayed via the user interface of the computer.
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Accused Products
Abstract
A system and method is described that tracks the behavior of a user interacting with an information retrieval system, such as an Internet search engine, and selectively determines whether or not to present a commercial incentive to the user based on the tracked behavior. The system and method may limit the number of times that a commercial incentive is presented to an eligible user, thereby creating a strong incentive for the user to utilize the commercial incentive. The system and method may also assess a level of interest of the user in subject matter associated with the commercial incentive based on the tracked behavior and dynamically determine one or more terms of the commercial incentive based on the assessment.
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Citations
24 Claims
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1. A method for providing a commercial incentive to a user of a computer, comprising:
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tracking behavior of the user when interacting with an information retrieval system via a user interface of the computer; selectively presenting a commercial incentive for display to the user via the user interface of the computer based on the tracked behavior, and facilitating redemption of the commercial incentive on behalf of the user responsive to determining that the user has activated an interactive component of the commercial incentive when displayed via the user interface of the computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An information retrieval system, comprising:
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a page server configured to enable a user to interact with the information retrieval system via a user interface of a computer and to track behavior of the user when interacting with the information retrieval system, wherein such interaction includes submitting search requests to the information retrieval system and browsing search results generated by the information retrieval system; a search results generator configured to generate search results based on search requests submitted by the user; and a commercial incentive server configured to select commercial incentives for display to the user based on the tracked behavior; wherein the page server is further configured to present search results generated by the search results generator and commercial incentives selected by the commercial incentive server to the user via the user interface of the computer and to facilitate redemption of at least one commercial incentive on behalf of the user responsive to determining that the user has activated an interactive component of the at least one commercial incentive when displayed via the user interface of the computer. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method for providing a commercial incentive to a user of a computer, comprising:
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determining an interest level of a user based on tracked behavior of the user when interacting with an information retrieval system via a user interface of a computer; determining at least one term of a commercial incentive based on the determined interest level of the user; and presenting the commercial incentive for display to the user via the user interface of the computer.
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24. An information retrieval system, comprising:
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a page server configured to enable a user to interact with the information retrieval system via a user interface of a computer and to track behavior of the user when interacting with the information retrieval system; and a commercial incentive server configured to determine an interest level of the user based on the tracked behavior of the user and to determine at least one term of a commercial incentive based on the determined interest level of the user; wherein the page server is further configured to present the commercial incentive for display to the user via the user interface of the computer.
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Specification