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DIGITAL MARKETING OPTIMIZATION

  • US 20100100419A1
  • Filed: 10/21/2008
  • Published: 04/22/2010
  • Est. Priority Date: 10/21/2008
  • Status: Active Grant
First Claim
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1. A method for conducting an experiment over a data network, the method comprising:

  • determining a first set of treatments to be delivered to at least one control group over the network for the experiment, wherein each treatment includes a combination of content elements;

    delivering the first set of treatments to the at least one control group over the network;

    tracking behavior of each control group as each control group is presented with at least one of the treatments in the first set;

    determining a confidence for each treatment based on the tracked behavior, wherein each confidence is an estimation of an ability of the corresponding treatment or the combination of content elements in the corresponding treatment to be used to satisfy one or more objectives of the experiment; and

    determining a new set of treatments to deliver to the at least one control group based at least on the confidences.

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