METHOD AND SYSTEM FOR TRIGGERING AN AUTOMATED MAILER RESPONSE ACTION
First Claim
Patent Images
1. A method of automatically invoking one or more marketing actions directed toward a mail target, the method comprising:
- receiving, at a response controller over a communications network interface, real-time mail stream event data for one or more mail items intended for the mail target, the event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target;
analyzing, by the response controller, the received real-time mail stream event data to detect when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions; and
issuing a command to execute a marketing action associated with the detected triggering action.
10 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods, and articles of manufacture that automatically invoke one or more marketing actions directed toward a mail target are shown and described. Real time mail stream event data for one or more mail items intended for the mail target are analyzed to determine when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network occurs. When the pre-delivery event corresponds one of a number of pre-assigned triggering actions a command is issued to execute a marketing action associated with the detected triggering action.
26 Citations
30 Claims
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1. A method of automatically invoking one or more marketing actions directed toward a mail target, the method comprising:
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receiving, at a response controller over a communications network interface, real-time mail stream event data for one or more mail items intended for the mail target, the event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target; analyzing, by the response controller, the received real-time mail stream event data to detect when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions; and issuing a command to execute a marketing action associated with the detected triggering action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An article of manufacture comprising:
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a machine readable storage medium; and executable program instructions embodied in the machine readable storage medium that when executed by a programmable system in communication with a mail delivery network causes the system to perform functions that automatically invoke one or more marketing actions associated with a mail target, the functions comprising; receiving, at a response controller over a communications network interface, real time mail stream event data for one or more mail items intended for the mail target, the event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target; analyzing, by the response controller, the received real-time mail stream event data to detect when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions; and issuing a command to execute a marketing action associated with the detected triggering action. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for automatically invoking one or more marketing actions associated with a mail target, the system comprising:
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a database that stores one or more triggering actions, the one or more triggering actions each being associated with one or more mail targets and one or more marketing actions; and a response controller in communication with the database, the response controller comprising; a receiver module that receives real-time mail stream event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target; and a processor that analyzes the received real-time mail stream event data to detect when a pre-delivery event in the processing of a mail item intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions and issues a command to execute the at least one marketing action associated with a respective triggering action. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification