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SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR COMPENSATING WEB USERS FOR VIEWING TARGETED ADS

  • US 20100100440A1
  • Filed: 10/16/2009
  • Published: 04/22/2010
  • Est. Priority Date: 10/16/2008
  • Status: Abandoned Application
First Claim
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1. A method for compensating users for viewing targeted ads, comprising:

  • providing a first database, wherein the first database is accessible locally by a server machine in a computing environment, wherein the first database is accessible over a network by a plurality of advertisers connected to the computing environment, and wherein the first database stores advertising campaigns containing demographic targets defined by the plurality of advertisers;

    providing a second database, wherein the second database is accessible locally by the server machine in the computing environment, wherein the second database is accessible over the network by a plurality of users connected to the computing environment, and wherein the second database stores user files containing traits defined by the plurality of users;

    receiving at the server machine a request for ads, wherein the request for ads contains information identifying a user, wherein the user is one of the plurality of users;

    in response to the request for ads, initiating by the server machine an ad matching algorithm, wherein the ad matching algorithm is translatable by the server machine to perform;

    accessing a user file associated with the user in the second database;

    loading a set of traits from the user file;

    searching the first database for active advertising campaigns having demographic targets that match the set of traits or a portion thereof;

    building a list of ads from the active advertising campaigns; and

    returning the list of ads to the server machine for display to the user, wherein each of the ads is associated with an amount to which the user is entitled for viewing the ad.

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