Methods and Systems for Programmably Generating Electronic Aggregate Creatives for Display on an Electronic Network

• US 20100100442A1
• Filed: 12/20/2009
• Published: 04/22/2010
• Est. Priority Date: 12/03/2003
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Gorsline, Bret Alan, Rothman, Ron Hyman
• Application Number:
  US12/642,850
• Publication Number:
  US 20100100442A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Methods and systems are provided for automatically creating large numbers of aggregate creative forms, in accordance with corresponding definitions, each aggregate creative form containing one or more groupings of zero or more subcreatives. The aggregate creative definition may comprise a template, software program or data file. Rotation is provided at two levels: the subcreatives may change within the aggregate creative forms and the aggregate creative as a whole may share a page location with other advertisements. Constraints may be applied to control which subcreatives appear concurrently. Aggregate creative definitions are reusable, subcreatives may be targeted narrowly or generally, and formatting considerations are applied. Methods and systems are provided for serving aggregate creatives over the Internet which take advantage of the benefits and features of the Internet to deliver those creatives in accordance with the capabilities of a standard advertising system.

Claims

1-45. -45. (canceled)

46. A method for generating electronic advertising, comprising:

receiving, at a server-side computer system, a definition for an aggregate creative that presents a combination of subcreatives to a user on a client-side computer system, the definition programming the aggregate creative to be updated on the client-side computer system in response to user input relative to one or more of the subcreatives;

selecting, at the server-side computer system, a selected combination of subcreatives according to the definition;

assembling, at the server-side computer system, the selected combination of subcreatives into an aggregate creative form according to the definition; and

transmitting, from the server-side computer system, the aggregate creative form over a network to the client-side computer system for presentation on the client-side computer system.

47. The method according to claim 46, wherein the combination of subcreatives includes at least one hyperlink to additional content, and the aggregate creative is updated to present the additional content in response to the user clicking the at least one hyperlink.

48. The method according to claim 47, further comprising transmitting, from the server-side computer system, the additional content to the client-side computer system, the additional content being presented by the aggregate creative.

49. The method according to claim 48, wherein the additional content includes proprietary data stored in a server-side private database.

50. The method according to claim 47, wherein the additional content includes video content, and the user clicks the at least one hyperlink to select the video content.

51. The method according to claim 50, wherein the video content is stored on the server-side system.

52. The method according to claim 46, wherein selecting the selected combination of subcreatives includes selecting from a plurality of possible combinations of stored subcreatives.

53. The method according to claim 46, wherein selecting the selected combination and assembling the selected combination are repeated to generate a plurality of aggregate creative forms according to the definition, and the transmitted aggregate creative form is selected from the plurality of aggregate creative forms.

54. The method according to claim 53, wherein the transmitted aggregate creative form is selected from the plurality of aggregate creative forms according to one or more rules that determine how the plurality of aggregate creative forms are presented on a plurality of client-side computer systems.

55. The method according to claim 54, wherein the transmitted aggregate creative form is selected from the plurality of aggregate creative forms according to a rotation.

56. A method for generating electronic advertising, comprising:

receiving, at a client-side computer system, an aggregate creative form over a network from a server-side computer system, the aggregate creative form presenting a combination of subcreatives to a user on a client-side computer system, the combination of subcreatives being assembled on the server-side computer system according to a definition for an aggregate creative;

displaying, at the client-side computer system, the aggregate creative form;

receiving, at the client-side computer system, an input from the user relative to one or more of the subcreatives; and

updating, on the client-side computer system, the aggregate creative form in response to the input from the user.

57. The method according to claim 56, wherein the combination of subcreatives includes at least one hyperlink to additional content, the input from the user includes clicking the at least one hyperlink, and updating the aggregate creative includes presenting the additional content in response to the input.

58. The method according to claim 57, further comprising receiving, at the client-side computer system, the additional content from the server-side computer system.

59. The method according to claim 58, wherein the additional content includes proprietary data stored in a server-side private database.

60. The method according to claim 57, wherein the additional content includes video content, and the user clicks the at least one hyperlink to select the video content.

61. The method according to claim 60, wherein the video content is stored on the server-side computer system.

62. The method according to claim 56, wherein the combination of subcreatives is selected from a plurality of possible combinations of stored subcreatives.

63. The method according to claim 56, wherein the server-side system generates a plurality of aggregate creative forms according to the definition, and the received aggregate creative form is selected from the plurality of aggregate creative forms.

64. The method according to claim 63, wherein the received aggregate creative form is selected from the plurality of aggregate creative forms according to one or more rules that determine how the plurality of aggregate creative forms are presented on a plurality of client-side computer systems.

65. The method according to claim 64, wherein the received aggregate creative form is selected from the plurality of aggregate creative forms according to a rotation.

66. A method for generating electronic advertising, comprising:

receiving, at a server-side computer system, a definition for an aggregate creative that presents a combination of subcreatives to a user on a client-side computer system, the subcreatives providing hyperlinks to video content, and in response to the selection of one of the subcreatives by the user, the aggregate creative presenting the video content corresponding to the selected subcreative;

selecting, at the server-side computer system, the combination of subcreatives according to the definition;

assembling, at the server-side computer system, the combination of subcreatives into an aggregate creative form according to the definition; and

transmitting, from the server-side computer system, the aggregate creative form over a network to the client-side computer system for presentation on the client-side computer system.

67. A system for generating electronic advertising, comprising:

a computer-readable storage media that stores a definition for an aggregate creative, the definition determining a combination of subcreatives for the aggregate creative and programming the aggregate creative to be updated on a client-side computer system in response to input from a user relative to one or more of the subcreatives; and

a server-side computer that reads the definition from the computer-readable storage media, assembles the combination of subcreatives to form an aggregate creative form, and transmits the aggregate creative form over a network to the client-side computer, the client-side computer displaying the aggregate creative form on a display.

68. The system according to claim 67, wherein the combination of subcreatives includes at least one hyperlink to additional content, and the aggregate creative is updated to present the additional content in response to the user clicking the at least one hyperlink.

69. The system according to claim 68, wherein the additional content is stored on other server-side computer-readable storage media, and the server-side computer transmits the additional content to the client-side computer system in response to the input from the user.

70. The system according to claim 69, wherein the additional content includes proprietary data stored in a private database on the other server-side computer-readable storage media.

71. The system according to claim 68, wherein the additional content includes video content, and the user clicks the at least one hyperlink to select the video content.

72. The system according to claim 71, wherein the video content is stored on other server-side computer-readable storage media.

73. The system according to claim 67, wherein server-side computer selects the combination of subcreatives from a plurality of possible combinations of stored subcreatives stored on other server-side computer-readable storage media.

74. The system according to claim 67, wherein the server-side computer generates a plurality of aggregate creative forms according to the definition, stores the plurality of aggregate creative forms on other server-side computer-readable storage media, and selects the transmitted aggregate creative form from the plurality of aggregate creative forms.

75. The system according to claim 74, wherein the server-side computer selects the transmitted aggregate creative form from the plurality of aggregate creative forms according to one or more rules that determine how the plurality of aggregate creative forms are presented on a plurality of client-side computer systems.

76. The system according to claim 75, wherein the server-side computer selects the transmitted aggregate creative form from the plurality of aggregate creative forms according to a rotation.

77. A system for generating electronic advertising, comprising:

a computer-readable storage media that receives an aggregate creative form received from a server-side computer, the aggregate creative form presenting a combination of subcreatives, the combination of subcreatives being assembled on the server-side computer according to a definition for an aggregate creative; and

a client-side computer that reads the aggregate creative form from the computer-readable storage media, the client-side computer including a display that displays the aggregate creative form and a input-receiving device that receives an input from a user relative to one or more of the subcreatives, and the client-side computer system updating the aggregate creative form in response to the input from the user.

78. The system according to claim 77, wherein the combination of subcreatives includes at least one hyperlink to additional content, the input from the user includes clicking the at least one hyperlink, and the client-side computer updates the aggregate creative by presenting the additional content in response to the input.

79. The system according to claim 78, wherein the additional content is stored in server-side computer-readable storage media, and the client-side computer receives the additional content from the server-side computer.

80. The system according to claim 79, wherein the additional content includes proprietary data stored in a server-side private database on server-side computer-readable storage media.

81. The system according to claim 78, wherein the additional content includes video content, and the user clicks the at least one hyperlink to select the video content.

82. The system according to claim 81, wherein the video content is stored on server-side computer-readable storage media.

83. The system according to claim 77, wherein the combination of subcreatives is selected from a plurality of possible combinations of stored subcreatives.

84. The system according to claim 77, wherein the server-side computer generates a plurality of aggregate creative forms according to the definition and stores the plurality of aggregate creative forms on server-side computer-readable storage media, and the received aggregate creative form is selected from the plurality of aggregate creative forms.

85. The system according to claim 84, wherein the received aggregate creative form is selected from the plurality of aggregate creative forms according to one or more rules that determine how the plurality of aggregate creative forms are presented on a plurality of client-side computer systems.

86. The system according to claim 85, wherein the received aggregate creative form is rotatively selected from the plurality of aggregate creative forms according to a rotation.

87. A system for generating electronic advertising, comprising:

a computer-readable storage media that stores a definition for an aggregate creative, the definition determining a combination of subcreatives for the aggregate creative, the subcreatives providing hyperlinks to video content, the definition programming the aggregate creative to respond to the selection of one of the subcreatives by a user on a client-side computer by presenting the video content corresponding to selected subcreative; and

a server-side computer that reads the definition from the computer-readable storage media, assembles the combination of subcreatives to form an aggregate creative form, and transmits the aggregate creative form over a network to the client-side computer, the client-side computer displaying the aggregate creative form on a display.