INTERNET PROTOCOL-BASED CONTENT DELIVERY TECHNIQUE
First Claim
Patent Images
1. A method for providing remote in-store advertising, comprising the steps of:
- receiving an identifier from at least player located within an in-store environment;
downloading to the at least one player at least one play list identifying at least one collection of advertising clips for streaming to the one player in accordance with the player identifier; and
streaming to the at least one player for replay the at least one collection of advertising clips in response to a request made by the at least one player in accordance with the play list.
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Accused Products
Abstract
To commence streaming of advertising clips to a player (22), the player provides its identity to a play list web site (24). In response, the play list web site downloads to the player at least one play list identifying at least one collection of advertising clips for streaming to the player. Using the play list, the player requests a content delivery network (12) to stream at least one collection of media clips.
23 Citations
12 Claims
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1. A method for providing remote in-store advertising, comprising the steps of:
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receiving an identifier from at least player located within an in-store environment; downloading to the at least one player at least one play list identifying at least one collection of advertising clips for streaming to the one player in accordance with the player identifier; and streaming to the at least one player for replay the at least one collection of advertising clips in response to a request made by the at least one player in accordance with the play list. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for playback of advertising by a player within an in-store environment, comprising the steps of:
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providing an identifier that identifies the player within the in-store environment; receiving at the player at least one play list identifying at least one collection of advertising clips for streaming to the player; and requesting streaming to the player of the at least one collection of advertising clips. - View Dependent Claims (8, 9, 10, 11, 12)
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Specification