REFERRAL SYSTEM AND METHOD

• US 20100100448A1
• Filed: 10/01/2009
• Published: 04/22/2010
• Est. Priority Date: 10/02/2008
• Status: Abandoned Application

• Current Assignee: Fred Heigold, Walter Charnoff
• Original Assignee: Fred Heigold, Walter Charnoff
• Inventors: Heigold, Fred, Charnoff, Walter
• Application Number:
  US12/572,213
• Publication Number:
  US 20100100448A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A professional referral system on a website including a data base and server coupled thereto and further coupled into a publicly available website. The data base including a plurality of vertical business groups stored therein, each vertical business group including a plurality of ad-slots with each ad-slot including information relative to a member of the vertical business group, and each member of the vertical business group being identified by a unique referral code. The data base and server designed to retrieve a member'"'"'s information stored with reference to at least one of the ad-slots in response to entering of the member'"'"'s referral code and any request for information in the remaining ad-slots of the vertical business group.

Claims

1. A professional referral system on a website comprising:

a data base and server coupled thereto, the data base and server coupled into a publicly available website;

the data base including information relative to a plurality of vertical business groups stored therein, each vertical business group including a plurality of ad-slots with at least one ad-slot of the plurality of ad-slots including information relative to a member of a plurality of members of the vertical business group, and each member of the plurality of members of the vertical business group being identified by a unique referral code; and

the data base and server designed to retrieve a member'"'"'s information stored with reference to at least one of the ad-slots in response to entering of the member'"'"'s referral code and any request for information in the remaining ad-slots of the vertical business group.

2. A professional referral system as claimed in claim 1 wherein each of the plurality of ad-slots in each vertical business group of the plurality of vertical business groups includes information relative to one of a sponsor and an advertiser.

3. A professional referral system as claimed in claim 1 wherein each vertical business group of the plurality of vertical business groups is associated with one of commissioned-based or compliance regulated professional service providers.

4. A professional referral system as claimed in claim 3 wherein at least some of the ad-slots in at least some of the vertical business groups include an assortment of industry professionals suited to help complete a real estate transaction.

5. A professional referral system as claimed in claim 4 wherein the assortment of industry professionals include at least one of a 1031 exchange company, a self directed IRA company, Broker/Agents, lenders, property managers, appraisers, inspectors, and attorneys.

6. A professional referral system as claimed in claim 1 wherein the data base and server are designed to retrieve a first member'"'"'s information stored with reference to a first one of the ad-slots in response to entering of the first member'"'"'s referral code and to further retrieve information stored with reference to other of the ad-slots pertaining to any other members that referred the first member to the system.

7. A professional referral system on a website comprising:

a data base and server coupled thereto, the data base and server coupled into a publicly available website;

the data base being designed to store information relative to a plurality of vertical business groups, each vertical business group including a plurality of ad-slots with at least one ad-slot of the plurality of ad-slots including information relative to a member of a plurality of members of the vertical business group; and

marketing information of a first professional of a first vertical business group of the plurality of vertical business groups stored with reference to a first one of the plurality of ad-slots of the first vertical business group in the data base, the server being designed to make the stored marketing information of the first professional available for retrieval by clients in response to entry of a first unique referral code; and

marketing information of a second professional, referred by the first professional, of the first vertical business group stored with reference to a second one of the plurality of ad-slots of the first vertical business group in the data base, the server being designed to make the stored marketing information of the second professional and the stored marketing information of the first professional available for retrieval by clients in response to entry of a second unique referral code.

8. A professional referral system as claimed in claim 7 further including marketing information of a third professional, referred by the second professional, of the first vertical business group stored with reference to a third one of the plurality of ad-slots of the first vertical business group in the data base, the server being designed to make the stored marketing information of the third professional, the stored marketing information of the second professional and the stored marketing information of the first professional available for retrieval by clients in response to entry of a third unique referral code.

9. A method of referring professionals comprising the steps of:

providing a marketing system including a data base and server coupled thereto and further coupled into a publicly available website, the data base including information relative to a plurality of vertical business groups stored therein, each vertical business group including a plurality of ad-slots with at least one ad-slot of the plurality of ad-slots including information relative to a member of the vertical business group, and each member of the vertical business group being identified by a unique referral code, and the data base and server designed to retrieve a member'"'"'s information stored with reference to at least one of the ad-slots in response to entering of the member'"'"'s referral code and any request for information in the remaining ad-slots of the vertical business group;

a sponsor registering on the marketing system as a member to advertise in one of the plurality of ad-slots of one of the plurality of vertical business groups, the sponsor providing marketing information for storage and retrieval in the one of the plurality of ad-slots;

the server generating a unique referral code to the sponsor;

the sponsor distributing the unique referral code to clients; and

the stored marketing information available for retrieval by the clients in response to entry of the unique referral code.

10. A method as claimed in claim 9 wherein the sponsor is a real estate agent.

11. A method as claimed in claim 10 wherein the remaining ad-slots of the plurality of ad-slots of the one of the plurality of vertical business groups include information of at least one of a 1031 exchange company, a self directed IRA company, a Broker/Agent, lenders, property managers, appraisers, inspectors, and attorneys.

12. A method as claimed in claim 9 wherein the one of the plurality of vertical business groups includes a plurality of different professionals, each different professional performing a different function for the one of the plurality of vertical business groups, and the sponsor being a first professional of the plurality of different professionals, the method including the additional steps of:

the sponsor providing the sponsor'"'"'s unique referral code to a second professional of the plurality of different professionals;

the second professional registering on the marketing system as a member and providing marketing information for storage and retrieval in a second one of the plurality of ad-slots;

the server generating a second unique referral code to the second professional;

the second professional distributing the second unique referral code to clients; and

the stored marketing information of the second professional and the sponsor being available for retrieval by the clients in response to entry of the second unique referral code.

13. A method as claimed in claim 12 including the additional steps of:

the second professional providing the second unique referral code to a third professional of the plurality of different professionals;

the third professional registering on the marketing system as a member and providing marketing information for storage and retrieval in a third one of the plurality of ad-slots;

the server generating a third unique referral code to the third professional;

the third professional distributing the third unique referral code to clients; and

the stored marketing information of the third professional, the second professional and the sponsor being available for retrieval by the clients in response to entry of the third unique referral code.

14. A method of referring professionals comprising the steps of:

providing a marketing system including a data base and server coupled thereto and further coupled into a publicly available website, the data base including storage for information relative to a plurality of vertical business groups, each vertical business group including a plurality of ad-slots with each ad-slot of the plurality of ad-slots provided for information relative to each different member of the vertical business group;

a first professional of one vertical business group of the plurality of vertical business groups registering on the marketing system as a member to advertise in a first one of the plurality of ad-slots of the one vertical business group, the first professional providing marketing information for storage and retrieval in the first one of the plurality of ad-slots of the one vertical business group;

the server generating a first unique referral code to the first professional, the stored marketing information of the first professional being available for retrieval by clients in response to entry of the first unique referral code;

the first professional providing the first unique referral code to a second professional of the one vertical business group;

the second professional registering on the marketing system as a member and providing marketing information for storage and retrieval in a second one of the plurality of ad-slots of the one vertical business group; and

the server generating a second unique referral code to the second professional, the stored marketing information of the second professional and the first professional being available for retrieval by clients in response to entry of the second unique referral code.

15. A method as claimed in claim 14 wherein the first professional and the second professional are each a different member of a vertical business group including one of Financial Services, Automotive, and Travel.

16. A method of marketing as claimed in claim 14 and further including the steps of:

the second professional providing the second unique referral code to a third professional of the one vertical business group;

the third professional registering on the marketing system as a member and providing marketing information for storage and retrieval in a third one of the plurality of ad-slots of the one vertical business group; and

the server generating a third unique referral code to the third professional, the stored marketing information of the third professional, the second professional and the first professional being available for retrieval by clients in response to entry of the third unique referral code.

17. A method as claimed in claim 16 wherein the first professional, the second professional and the third professional are each a different member of a vertical business group including at least three of a 1031 exchange company, a self directed IRA company, a Broker/Agent, lenders, property managers, appraisers, inspectors, and attorneys.

18. A method as claimed in claim 16 wherein the first professional, the second professional and the third professional are each a different member of a vertical business group including one of Financial Services, Automotive, and Travel.