Editorial related advertising content delivery system

• US 20100100545A1
• Filed: 10/16/2009
• Published: 04/22/2010
• Est. Priority Date: 04/27/2006
• Status: Active Grant

• Current Assignee: Seekr Technologies Incorporated
• Original Assignee: Vertical Search Works, Inc. (NTENT, Inc.)
• Inventors: Jeavons, Colin
• Granted Patent: US 8,195,666 B2
• Time in Patent Office: Days
• US Class Current: 707/738
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.

Claims

1. A system arranged to deliver access to secondary information content based upon selection of primary information by a user, the system comprising:

a communication port for communicating with a publisher website;

at least one microsite embedded in the system, the microsite having the secondary information content, wherein the secondary information content is classified according to a predetermined taxonomy map;

identifier information associated with primary information accessible through a publisher website that communicates with the system via the communication port, the identifier information including a unique identifier and classification information according to a predetermined taxonomy;

a computer program product adapted to receive the identifier information associated with the primary information upon selection of the primary information by a user on a publisher website, wherein the computer program product determines relevance of the secondary information content with regard to the selected item of primary information content, creates a link to the secondary information content if the determined relevance meets or exceeds a predetermined threshold relevance, and communicates the link through the communication port to the publisher website.

2. A system according to claim 1, further comprising the publisher website wherein the primary information on the publisher website is viewed via a first window, and the link communicated to the publisher website is disposed in a frame in the first window, wherein the link, when selected, serves the secondary information content into a second window without closing the first window.

3. A system according to claim 2, wherein the secondary information content includes content identifying the publisher, so that the second window is visually linked to the publisher.

4. A system according to claim 1, further comprising:

a first memory section for storing the identifier information associated with the primary information, the identifier information further comprising a first set of metadata tags associated with the primary information; and

a second memory section for housing the secondary information content, the secondary information content having a second set of metadata tags associated therewith.

5. A system according to claim 2, wherein the link on the publisher website is displayed in a frame adjacent the primary information wherein the frame includes an interface for communication between the publisher website and the system.

6. A system according to claim 4, further comprising a plurality of said microsites wherein the second database houses the secondary information content for said plurality of microsites.

7. A system according to claim 4, wherein the computer program product determines relevance by comparing the first set of metadata tags and the second set of metadata tags.

8. A system according to claim 7, wherein the computer program product determines relevance by calculating a numerical value based upon comparing the first set of metadata tags to the second set of metadata tags to obtain a matching score for the secondary information content.

9. A system according to claim 8, wherein the primary information content and the secondary information content each have a plurality of tags associated therewith, and the matching score for the secondary information content is calculated in accordance with a total numerical value for matches between the tags associated with the secondary information content and the tags associated with the primary information content.

10. A system according to claim 4, wherein the first set of metadata tags and the second set of metadata tags each identify a predetermined classification of content.

11. A system according to claim 10, wherein the system further comprises a taxonomy map including categories.

12. A system according to claim 4, wherein the first set of metadata tags and the second set of metadata tags describe the primary information content and the secondary information content respectively excludes keywords.

13. A system according to claim 1, wherein the computer program product is configured to determine the relevance of the secondary information content simultaneously upon selection of said primary information content.

14. A method for linking secondary content to related primary content in a web-based system, comprising the steps of:

constructing a taxonomy map for primary information content and secondary information content;

assigning at least one tag to each item of primary information content in accordance with the taxonomy map;

assigning at least one tag to each item of secondary information content in accordance with the taxonomy map;

performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content;

evaluating the comparison against a predetermined threshold; and

providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold.

15. A method according to claim 14, further comprising the step of displaying the selected item of primary information content in accordance with input from a user.

16. A method according to claim 14, further comprising the step of displaying the selected item of secondary information content in accordance with input from a user.

17. A method according to claim 14, wherein the predetermined threshold is a match between the respective tags of the items of primary information content and the items of secondary information content.

18. A method according to claim 14, wherein the taxonomy map is formed from a hierarchical arrangement of predetermined categories of content.

19. A method according to claim 17, wherein the tags reflect the hierarchically arranged categories.

20. A method according to claim 14, wherein the tags are assigned without regard to keywords in the primary information content or the secondary information content.

21. A method according to claim 15, wherein said step of displaying of the selected item is performed simultaneously with said comparison.

22. A method according to claim 14, wherein the result of said comparison is a matching score of the item of secondary information content, and said step of displaying a link to an item of secondary information content further comprises displaying a link to a plurality of items of secondary information content for which the matching score meets or exceeds the predetermined threshold.

23. A method according to claim 16, further comprising displaying a plurality of links adjacent the selected item of primary information wherein the plurality of links are displayed subject to a specified maximum number of links.

24. A method according to claim 14, wherein the result of said comparison is a matching score for the item of secondary information content, and said predetermined threshold is a matching score that corresponds to relative positions on the taxonomy map for the item of primary information content and the item of secondary information content.

25. A method according to claim 14, further comprising the step of assigning at least one tag to each new item of primary information content or a new item of secondary information content as it is added to the web-based system.

26. The method of claim 18 further comprising updating the taxonomy map by adding or deleting categories.

27. The method of claim 18 further comprising updating the taxonomy map by changing the category hierarchy.

28. The method of claim 24 wherein the matching score is determined by an algorithm that evaluates the tag for the primary information content against one or more tags for the secondary information content and determines the matching score by deducting a predetermined value for incomplete tag matches or missing tags.

29. The method of claim 14 further comprising assigning metadata to an item of secondary content that is an indication of geographic applicability.

30. The method of claim 29 further comprising comparing a user IP address to the metadata indicating geographic applicability.

31. The method of claim 30 wherein the step of providing further includes providing only links to secondary content having metadata indicating geographic applicability that matches the user IP address.