APPARATUS AND METHOD FOR MANAGING ADVERTISEMENT APPLICATION

• US 20100100615A1
• Filed: 10/19/2009
• Published: 04/22/2010
• Est. Priority Date: 10/17/2008
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: CHOI, Seok-Hoon, JUN, Hae-Young, LEE, Ji-Hye
• Granted Patent: US 9,406,070 B2
• Time in Patent Office: Days
• US Class Current: 709/223
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and apparatus for managing an advertisement application in a mobile advertising system is provided. When an advertisement application for representing an advertisement is installed in an advertisement-receiving terminal, a registration request for the installed advertisement application is made. The advertisement-receiving terminal assigns an application Identifier (ID) to the advertisement application in response to the registration request, and stores a profile of the advertisement application in association with the assigned application ID.

Claims

1. A method for managing an advertisement application in a mobile advertising system, comprising:

receiving, by an advertising server, a notification indicating execution of an advertisement application from an advertisement-receiving terminal whenever an advertisement application for representing an advertisement is executed in the advertisement-receiving terminal; and

updating, by the advertising server, an executing-advertisement application list corresponding to the advertisement-receiving terminal upon every receipt of the notification.

2. The method of claim 1, further comprising:

determining, by the advertising server, one of a plurality of advertisement applications included in the executing-advertisement application list as a target advertisement application and selecting an advertisement that can be represented by the target advertisement application, when an advertisement needs to be delivered to the advertisement-receiving terminal; and

sending, by the advertising server, an advertisement message including information about the target advertisement application and the selected advertisement, to the advertisement-receiving terminal.

3. The method of claim 2, wherein when the advertisement-receiving terminal receives the advertisement message from the advertising server, the selected advertisement is represented by an advertisement application corresponding to the target advertisement application information included in the advertisement message.

4. The method of claim 1, further comprising:

receiving, by the advertising server, a de-registration notification indicating terminated execution of an arbitrary advertisement application from the advertisement-receiving terminal; and

deleting, by the advertising server, the arbitrary advertisement application from the executing-advertisement application list in response to the de-registration notification.

5. A method for managing an advertisement application in a mobile advertising system, comprising:

sending, by an advertising server, a request for a list of advertisement applications currently being executed in an advertisement-receiving terminal, to the advertisement-receiving terminal; and

receiving, by the advertising server, the list from the advertisement-receiving terminal.

6. The method of claim 5, further comprising:

requesting the list, by the advertising server, determining one of a plurality of advertisement applications included in the list as a target advertisement application based on the list, and selecting an advertisement that can be represented by the target advertisement application, when an advertisement needs to be delivered to the advertisement-receiving terminal; and

sending, by the advertising server, an advertisement message including the selected advertisement and information about the target advertisement application, to the advertisement-receiving terminal.

7. The method of claim 6, wherein when the advertisement-receiving terminal receives the advertisement message from the advertising server, the selected advertisement is represented by an advertisement application corresponding to the target advertisement application information included in the advertisement message.

8. The method of claims 5, wherein the advertisement-receiving terminal updates the list whenever an advertisement application stored in the advertisement-receiving terminal is executed.

9. The method of claims 5, wherein the advertisement-receiving terminal transmits the list when sending a request for an advertisement to the advertising server.

10. The method of claims 5, wherein the advertisement-receiving terminal updates the list whenever execution of the advertisement application is terminated.

11. An apparatus for managing an advertisement application in an advertisement-receiving terminal supporting a mobile advertising service, comprising:

at least one advertisement application for representing an advertisement and requesting registration thereof; and

an advertising client for assigning an application Identifier (ID) to each of the at least one advertisement applications in response to the registration request, and storing a profile of each of the advertisement applications in association with the assigned application ID.

12. The apparatus of claim 11, wherein the advertising client sends an application registration response message to each of the advertisement applications, the application registration response message including the assigned application ID, a registered state, a list of stored advertisements received from the advertising server, and advertisement metadata.

13. The apparatus of claim 12, wherein an arbitrary advertisement application among the at least one advertisement application sends to the advertising client an advertisement request message including a request for an advertisement corresponding to a user input and an application ID assigned to the advertisement application, and the advertising client sends to the advertising server an advertisement request message including a profile corresponding to an application ID included in the advertisement request message and the request for an advertisement, when the advertising client does not store an advertisement included in the advertisement request message.

14. The apparatus of claim 11, wherein upon receipt of a de-registration request for any one of the at least one advertisement applications, the advertising client deletes an application ID assigned to the installed advertisement application and deletes a profile of the advertisement application, which is stored in association with the assigned application ID.

15. An apparatus for managing an advertisement application in an advertising server supporting a mobile advertising service, comprising:

an advertisement application information storage unit; and

an advertisement application information management unit for, upon receipt of a registration request message for an advertisement application stored in an advertisement-receiving terminal from the advertisement-receiving terminal, assigning an application Identifier (ID) to the advertisement application, and storing a profile of the advertisement application included in the registration request message in the advertisement application information storage unit in association with the application ID, thereby storing advertisement application information of the advertisement-receiving terminal.

16. The apparatus of claim 15, further comprising:

an advertisement selection unit for selecting an advertisement optimal for the advertisement-receiving terminal depending on the advertisement application information of the advertisement-receiving terminal when an advertisement needs to be delivered to the advertisement-receiving terminal; and

an advertisement delivery unit for delivering the selected advertisement.

17. The apparatus of claim 15, wherein upon receipt of a de-registration request message from the advertisement-receiving terminal, the advertisement application information management unit deletes an application ID corresponding to an application ID included in the de-registration request message, and deletes a profile of the advertisement application, which is stored in association with the deleted application ID.

18. The apparatus of claim 17, wherein the registration request message is an advertisement request message including an indicator for registration of the advertisement application and a profile of the advertisement application, and the de-registration request message is an advertisement request message including an indicator indicating de-registration of the advertisement application and an application ID of the advertisement application to be de-registered.

19. An apparatus for managing an advertisement application in an advertising server supporting a mobile advertising service, comprising:

an advertisement application information management unit for receiving, whenever an advertisement application for representing an advertisement is executed in an advertisement-receiving terminal, a notification indicating the execution of the advertisement application from the advertisement-receiving terminal, and updating an executing-advertisement application list corresponding to the advertisement-receiving terminal upon every receipt of the notification; and

an advertisement application information storage unit for storing the executing-advertisement application list.

20. The apparatus of claim 19, further comprising an advertisement selection unit for determining, when an advertisement needs to be delivered to the advertisement-receiving terminal, one of a plurality of advertisement applications included in the executing-advertisement application list as a target advertisement application, selecting an advertisement that can be represented by the target advertisement application, and sending an advertisement message including information about the target advertisement application and the selected advertisement to the advertisement-receiving terminal through an advertisement delivery unit.

21. The apparatus of claim 20, wherein upon receipt of the advertisement message from the advertising server, the advertisement-receiving terminal represents the selected advertisement by an advertisement application corresponding to the target advertisement application information included in the advertisement message.

22. The apparatus of claim 20, wherein the advertisement application information management unit deletes an arbitrary advertisement application from the executing-advertisement application list upon receipt of a de-registration notification indicating terminated execution of the arbitrary advertisement application from the advertisement-receiving terminal.

23. An apparatus for managing an advertisement application in an advertising server supporting a mobile advertising service, comprising:

an advertisement application information management unit for sending to the advertisement-receiving terminal a request for a list for advertisement applications currently being executed in an advertisement-receiving terminal, and receiving the list from the advertisement-receiving terminal; and

an advertisement application information storage unit for storing the list.

24. The apparatus of claim 23, wherein the advertisement application information management unit makes a request for the list when an advertisement needs to be delivered to the advertisement-receiving terminal;

and

wherein the apparatus further comprises an advertisement selection unit for determining one of advertisement applications included in the list as a target advertisement application depending on the list, selecting an advertisement that can be represented by the target advertisement application, and sending an advertisement message including information about the target advertisement application and the selected advertisement, to the advertisement-receiving terminal through an advertisement delivery unit.

25. The apparatus of claim 24, wherein the list is delivered to the advertising server using an advertisement request sent by the advertisement-receiving terminal.