METHODS AND APPARATUS TO DETECT CARRYING OF A PORTABLE AUDIENCE MEASUREMENT DEVICE

• US 20100102981A1
• Filed: 10/29/2008
• Published: 04/29/2010
• Est. Priority Date: 10/29/2008
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Nelson, Daniel J., Nielsen, Christen V.
• Granted Patent: US 8,040,237 B2
• Time in Patent Office: Days
• US Class Current: 340/686.600
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/44 for identifying broadcast stations

Abstract

Methods and apparatus to detect carrying of a portable audience measurement device are disclosed herein. An example portable audience measurement device includes a housing; a media detector in the housing to collect media exposure data; a first status sensor to detect a first distance between the housing and an object at a first time, wherein the first status sensor is to detect a second distance between the housing and the object at a second time; and a distance comparator to generate a first signal indicative of a relationship between the first distance and the second distance to enable determination of whether the device is being carried by a person.

Claims

1. A portable audience measurement device, comprising:

a housing;

a media detector in the housing to collect media exposure data;

a first status sensor to detect a first distance between the housing and an object at a first time, wherein the first status sensor is to detect a second distance between the housing and the object at a second time; and

a distance comparator to generate a first signal indicative of a relationship between the first distance and the second distance to enable determination of whether the device is being carried by a person.

2. A portable device as defined in claim 1, wherein the media exposure data comprises at least one of a signature or an identification code to which the device is exposed.

3. A portable device as defined in claim 1, wherein the first signal comprises a magnitude of difference in distance between the first and second distances

4. A portable device as defined in claim 1, wherein the first signal comprises a polarity value associated with a calculated difference in distance between the first and second distances.

5. A portable device as defined in claim 1, further comprising a distance detector to calculate the first distance and the second distance based on first and second outputs of the first status sensor.

6. A portable device as defined in claim 1, further comprising a compliance detector to calculate a likelihood that the portable device is being carried by the person based on the first signal generated by the distance comparator.

7. A portable device as defined in claim 1, wherein the determination of whether the device is being carried by the person is used to validate media exposure data collected by the device.

8. A portable device as defined in claim 1, further comprising a user interface to communicate compliance-related information to the person.

9. A portable device as defined in claim 1, wherein the first status sensor comprises at least one of an infrared sensor, an optical sensor, an emitter and a detector.

10. A portable device as defined in claim 1, wherein the object is at least one of the person, an article of clothing being worn by the person, a belt being worn by the person, and a purse being carried by the person.

11. A portable device as defined in claim 1, further comprising a second status sensor to detect a third distance between the housing and the object at a third time, wherein the second status sensor is to detect a fourth distance between the housing and the object at a fourth time.

12. A portable device as defined in claim 11, wherein the third time is substantially equal to the first time and the fourth time is substantially equal to the second time.

13. A portable device as defined in claim 11, wherein the distance comparator is to generate a second signal indicative of a relationship between the third distance and the fourth distance.

14. A portable device as defined in claim 13, further comprising a compliance detector to calculate a first likelihood that the portable device is being carried by the person based on the first signal and to calculate a second likelihood that the portable device is being carried by the person based on the second signal.

15. A portable device as defined in claim 14, wherein the compliance detector is to combine the first and second likelihoods to calculate a cumulative likelihood that the portable device is being carried by the person.

16. A method of detecting carrying of a portable audience measurement device, comprising:

receiving a first reading from a sensor indicative of a first distance between the portable device and an object at a first time;

receiving a second reading from the sensor indicative of a second distance between the portable device and the object at a second time;

comparing the first and second readings to detect whether the first and second distances are substantially equal; and

interpreting a difference between the first and second distances as an indication that the portable device is being carried by a person.

17. A method as defined in claim 16, wherein receiving the second reading is performed in response to determining that a duration has elapsed.

18. A method as defined in claim 17, further comprising increasing the duration in response to a determination that the first and second distances are substantially equal.

19. A method as defined in claim 17, further comprising resetting the duration to a default value in response to a determination that the first and second distances are not substantially equal.

20. A method as defined in claim 16, further comprising calculating a likelihood that the portable device is being carried by the person based on the difference between the first and second distances.

21. A method as defined in claim 20, further comprising providing a message of non-compliance when the likelihood is less than a threshold.

22. A method as defined in claim 20, further comprising crediting media data collected by the portable device as valid when the likelihood is greater than a threshold.

23. A method of detecting carrying of a portable audience measurement device, comprising:

(a) determining a first distance between the portable device and an object at a first time and a second distance between the portable device and the object at a second time;

(b) determining a difference in distance between the first and second distances;

(c) detecting an indication of whether the portable device is being carried based on the first and second distances;

(d) repeating (a)-(c) a number of times;

(e) calculating a frequency of indications that the portable device is being carried by the person for a period of time; and

(f) calculating a likelihood that the portable device is being carried during the period of time based on the frequency.

24. A method as defined in claim 23, wherein calculating the likelihood that the portable device is being carried during the period of time further comprises analyzing a magnitude of the difference in distance between the first and second distances.

25. A method as defined in claim 24, further comprising credited a reading taken by a media detector as valid when the magnitude exceeds a threshold.

26. A method as defined in claim 23, wherein calculating the likelihood that the portable device is being carried during the period of time further comprises analyzing a polarity of the difference in distance between the first and second distances.

27. A method as defined in claim 26, further comprising determining that the portable device was removed from the object when the polarity is positive and determining that the portable device was attached to the object when the polarity is negative.