Location Blocking Service from a Web Advertiser
First Claim
1. A method of sending an advertisement to a user operating a wireless communication device, comprising:
- receiving first information about the identity of the user;
searching a first database containing a plurality of user-specific advertisements;
selecting one of the plurality of user-specific advertisements; and
sending the one of the plurality of user-specific advertisements to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network.
9 Assignments
0 Petitions
Accused Products
Abstract
Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber'"'"'s identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber'"'"'s identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. However, in the case of the mobile subscriber requesting emergency help, the service promoter may not block identity and/or location information. Instead, the service promoter may send all such information to the emergency service provider (e.g., the police or a hospital).
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Citations
20 Claims
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1. A method of sending an advertisement to a user operating a wireless communication device, comprising:
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receiving first information about the identity of the user; searching a first database containing a plurality of user-specific advertisements; selecting one of the plurality of user-specific advertisements; and sending the one of the plurality of user-specific advertisements to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of sending an advertisement over a communication network to a user operating a wireless communication device, comprising:
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receiving first information about the identity of the user; receiving second information about a location of the user; searching a database containing a plurality of user-specific advertisements; selecting one of the plurality of user-specific advertisements based on one or more criteria pre-selected by the user; and sending the one of the plurality of user-specific advertisements to the wireless communication device over the communication network without transmitting the second information about the location of the user therewith. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification