SYSTEM AND METHOD FOR DISTRIBUTING AND TRACKING INCENTIVES FOR POSITIVE BEHAVIOR
First Claim
1. A method for tracking marketing activities comprising:
- receiving, by a computer, first distribution tracking data from a service provider, wherein the first distribution tracking data is based at least partially upon detection of a first tracking indicator which is associated with a first tracking identifier, wherein the first tracking indicator is configured to be detected and the first tracking identifier is associated with a consumer solicitation;
matching, by the computer, a first tracking dataset with the first distribution tracking data to create matched tracking data, wherein the first tracking dataset is one of a plurality of tracking datasets;
receiving, by the computer, at least a portion of first response tracking data, wherein the first response tracking data is based on detection of a first response tracking indicator and includes the first tracking identifier along with additional information, and wherein the first tracking identifier is encoded in the first response tracking indicator on a consumer response such that the response tracking indicator is configured to be detected, wherein a portion of the consumer solicitation comprises the consumer response;
updating, by the computer, the matched tracking data by matching the first tracking dataset with the first response tracking data;
analyzing, by the computer, at least one of the first distribution tracking data, the first response tracking data or the matched tracking data to determine an incentive;
associating, by the computer, the incentive with the matched tracking data; and
producing, by the computer, output based at least partially upon at least one of the matched tracking data and the incentive.
1 Assignment
0 Petitions
Accused Products
Abstract
The system evaluates a set of incentives based upon a variety of factors and/or predetermined rules and consumers are provided incentives when they satisfy one or more criteria of making payments for their transaction accounts. The one or more criteria include making an early payment, paying more than a minimum amount due, and making the payment through an automatic payment scheme. If a received payment satisfies one or more predefined criteria, one or more incentives are selected for the consumer, tracked, and provided to the consumer. The system analyzes payment information to determine attributes and positive (desirable) behavior and provides incentives to the consumer based on such positive behaviors.
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Citations
20 Claims
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1. A method for tracking marketing activities comprising:
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receiving, by a computer, first distribution tracking data from a service provider, wherein the first distribution tracking data is based at least partially upon detection of a first tracking indicator which is associated with a first tracking identifier, wherein the first tracking indicator is configured to be detected and the first tracking identifier is associated with a consumer solicitation; matching, by the computer, a first tracking dataset with the first distribution tracking data to create matched tracking data, wherein the first tracking dataset is one of a plurality of tracking datasets; receiving, by the computer, at least a portion of first response tracking data, wherein the first response tracking data is based on detection of a first response tracking indicator and includes the first tracking identifier along with additional information, and wherein the first tracking identifier is encoded in the first response tracking indicator on a consumer response such that the response tracking indicator is configured to be detected, wherein a portion of the consumer solicitation comprises the consumer response; updating, by the computer, the matched tracking data by matching the first tracking dataset with the first response tracking data; analyzing, by the computer, at least one of the first distribution tracking data, the first response tracking data or the matched tracking data to determine an incentive; associating, by the computer, the incentive with the matched tracking data; and producing, by the computer, output based at least partially upon at least one of the matched tracking data and the incentive. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A tangible computer-readable medium having computer-executable instructions stored thereon that, if executed by a computer, cause the computer to perform a method comprising:
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receiving, by the computer, first distribution tracking data from a service provider, wherein the first distribution tracking data is based at least partially upon detection of a first tracking indicator which is associated with a first tracking identifier, wherein the first tracking indicator is configured to be detected and the first tracking identifier is associated with a consumer solicitation; matching, by the computer, a first tracking dataset with the first distribution tracking data to create matched tracking data, wherein the first tracking dataset is one of a plurality of tracking datasets; receiving, by the computer, at least a portion of first response tracking data, wherein the first response tracking data is based on detection of a first response tracking indicator and includes the first tracking identifier along with additional information, and wherein the first tracking identifier is encoded in the first response tracking indicator on a consumer response such that the response tracking indicator is configured to be detected, wherein a portion of the consumer solicitation comprises the consumer response; and updating, by the computer, the matched tracking data by matching the first tracking dataset with the first response tracking data; analyzing, by the computer, at least one of the first distribution tracking data, the first response tracking data or the matched tracking data to determine an incentive; associating the incentive with the matched tracking data; and producing, by the computer, output based upon at least one of the matched tracking data and the incentive.
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20. A system comprising:
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a network interface communicating with a memory; the memory communicating with a processor; and the processor, when executing a computer program, is configured to; receive first distribution tracking data from a service provider, wherein the first distribution tracking data is based at least partially upon detection of a first tracking indicator which is associated with a first tracking identifier, wherein the first tracking indicator is configured to be detected and the first tracking identifier is associated with a consumer solicitation; match a first tracking dataset with the first distribution tracking data to create matched tracking data, wherein the first tracking dataset is one of a plurality of tracking datasets; receive at least a portion of first response tracking data, wherein the first response tracking data is based on detection of a first response tracking indicator and includes the first tracking identifier along with additional information, and wherein the first tracking identifier is encoded in the first response tracking indicator on a consumer response such that the response tracking indicator is configured to be detected, wherein a portion of the consumer solicitation comprises the consumer response; and update the matched tracking data by matching the first tracking dataset with the first response tracking data; analyze at least one of the first distribution tracking data, the first response tracking data or the matched tracking data to determine an incentive; associate the incentive with the matched tracking data; and produce output based upon at least one of the matched tracking data and the incentive.
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Specification