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System and Methods for Delivering Targeted Marketing Offers to Consumers Via an Online Portal

  • US 20100106577A1
  • Filed: 06/17/2009
  • Published: 04/29/2010
  • Est. Priority Date: 10/24/2008
  • Status: Active Grant
First Claim
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1. A targeted marketing system operative to deliver a targeted marketing offer to a consumer of a financial institution via an online portal associated with a financial institution computer system, the online portal operative to provide a display of a consumer'"'"'s financial transactions during a viewing session, comprising:

  • an offer management system operative for receiving input from an advertiser corresponding to the terms of a targeted marketing offer to be provided to a consumer of the financial institution in response to the identification of an offer triggering event by the consumer, and for delivering campaign data corresponding to the targeted marketing offer and to the offer triggering event as an output to an offer placement system; and

    an offer placement system operative in cooperation with the financial institution computer system to receive the campaign data from the offer management system, determine the occurrence of an offer triggering event by the consumer, and deliver information corresponding to the targeted marketing offer to the consumer during the online session with the online portal.

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