SYSTEM AND METHOD FOR REWARDING POSITIVE CONSUMER BEHAVIOR USING LOYALTY POINT ADVANCES

• US 20100106583A1
• Filed: 08/24/2009
• Published: 04/29/2010
• Est. Priority Date: 04/17/2007
• Status: Abandoned Application

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Sharnak, Larry, Kapoor, Deepak K., Perry, Denee, Etheredge, Christine C., Kaplan, Jessica A., Leung, Jason K., Koo, E. Bai
• Application Number:
  US12/546,541
• Publication Number:
  US 20100106583A1
• Time in Patent Office: Days
• US Class Current: 705/14.170
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

The system evaluates a set of incentives based upon a variety of factors and/or predetermined rules and consumers are provided incentives when they satisfy one or more criteria of making payments for their transaction accounts. The one or more criteria include making an early payment, paying more than a minimum amount due, and making the payment through an automatic payment scheme. If a received payment satisfies one or more predefined criteria, one or more incentives are selected for the consumer, tracked, and provided to the consumer. The system analyzes payment information to determine attributes and positive (desirable) behavior and provides incentives to the consumer based on such positive behaviors.

Claims

1. A method comprising:

receiving, at a computer, a request from a consumer to exchange loyalty points for purchasing an item;

obtaining, by the computer, consumer information associated with the consumer, wherein the consumer is associated with a loyalty account;

analyzing, by the computer, the consumer information to identify a desired consumer behavior;

determining, by the computer, a first incentive associated with the desired consumer behavior, wherein the first incentive comprises a desired behavior attribute used to determine that the desired consumer behavior is satisfied;

issuing a loyalty point advance to the loyalty account to facilitate the purchase;

determining, by the computer, a positive behavior reward associated with the first incentive and the loyalty point advance;

producing, by the computer, output based at least partially upon the first incentive in order to notify the consumer of the incentive.

2. The method of claim 1, further comprising allowing the consumer a time period to earn loyalty points to offset the loyalty point advance.

3. The method of claim 2, further comprising charging the consumer a currency equivalent of the balance of the advanced loyalty points in response to the time period expiring.

4. The method of claim 2, wherein the positive behavior reward comprises offsetting at least a portion of the loyalty point advance in response to the determining the desired behavior attribute is satisfied.

5. The method of claim 1, further comprising determining a cash value associated with the loyalty point advance.

6. The method of claim 5, wherein the positive behavior reward at least partially determines the cash value.

7. The method of claim 5, further comprising, in response to receiving an authorization request for the purchase, sending an authorization for the purchase, wherein the output comprises charging a transaction account associated with the consumer for the amount of the purchase minus the cash value associated with the loyalty point advance.

8. The method of claim 6, further comprising, in response to determining the desired behavior attribute is satisfied, crediting the transaction account for the cash value associated with the loyalty point advance.

9. The method of claim 1, further comprising retrieving information from a loyalty program system, including an amount of earned loyalty points accumulated by the consumer and advanced loyalty points available to the consumer.

10. The method of claim 1, further comprising, in response to receiving a request to debit the loyalty account, debiting the loyalty account, wherein the debiting reduces an available amount of at least one of said earned loyalty points and advanced loyalty points.

11. The method of claim 1, further comprising determining an available amount of the advanced loyalty points based on at least one of a past consumer behavior associated with the consumer, a loyalty account history, a payback history of advanced loyalty points, a financial account history, an age of the loyalty account, or an age of the financial account.

12. The method of claim 1, wherein the desired consumer behavior is associated with at least one of accumulating loyalty points, depleting the loyalty point account, closing the loyalty account, closing a second loyalty account, transferring loyalty points from a second loyalty account, or redeeming loyalty points.

13. The method of claim 1, wherein the desired consumer behavior is associated with at least one of paying an amount for a bill that is more than a minimum amount due for the bill, paying an amount for the bill more than a percentage of a total outstanding balance indicated on the bill, paying a total amount over several billing cycles, paying the bill through an automatic payment channel, paying a bill earlier than a due date, paying a bill on-time or paying a bill within a predefined timeframe.

14. The method of claim 13, wherein the bill is associated with at least one of a transaction account, a credit account, a line of credit, or a charge account.

15. The method of claim 1, wherein the positive behavior reward comprises at least one of a discount on finance charges for a transaction account, a rebate on finance charges for a transaction account, a discount on fees for a transaction account, or a rebate on fees for a transaction account.

16. The method of claim 1, wherein the positive behavior reward comprises at least one of a cash bonus, a cash-back amount, loyalty points, an increased credit line, an increased spend line, a statement credit, or a gift voucher.

17. The method of claim 1, wherein the positive behavior reward comprises at least one of waiving an annual fee associated with a consumer account, upgrading status of account consumer account, upgrading status of a second consumer account, upgrading the status of a third-party account, providing access to a club, providing access to a website, providing access to discounted products, upgrading a consumer account to a VIP status, providing a preferred bidding status to an item in an auction, providing a preferred access to an item in an auction, providing a loaded smart card, or paying the consumer an interest amount based upon the early payment amount.

18. The method of claim 1, wherein the consumer information comprises at least one of consumer demographic data, consumer profile data, first transaction account history, second transaction account history, a first transaction account type, a payment received for the transaction account or consumer payment history.

19. A tangible computer-readable medium having computer-executable instructions stored thereon that, if executed by a computer, cause the computer to perform a method comprising:

receiving, at the computer, a request from a consumer to exchange loyalty points for a purchase of an item;

obtaining, by the computer, consumer information associated with the consumer, wherein the consumer is associated with a loyalty account;

analyzing, by the computer, the consumer information to identify a desired consumer behavior;

determining, by the computer, a first incentive associated with the desired consumer behavior, wherein the first incentive comprises a desired behavior attribute used to determine that the desired consumer behavior is satisfied;

issuing a loyalty point advance to the loyalty account to facilitate the purchase;

determining, by the computer, a positive behavior reward associated with the first incentive and the loyalty point advance;

producing, by the computer, output based at least partially upon the first incentive in order to notify the consumer of the incentive.

20. A system comprising:

a network interface communicating with a memory;

the memory communicating with a processor; and

the processor, when executing a computer program, is configured to;

receive a request from a consumer to exchange loyalty points for a purchase of an item;

obtain consumer information associated with the consumer, wherein the consumer is associated with a loyalty account;

analyze the consumer information to identify a desired consumer behavior;

determine a first incentive associated with the desired consumer behavior, wherein the first incentive comprises a desired behavior attribute used to determine that the desired consumer behavior is satisfied;

issue a loyalty point advance to the loyalty account to facilitate the purchase;

determine a positive behavior reward associated with the first incentive and the loyalty point advance; and

produce output based at least partially upon the first incentive in order to notify the consumer of the incentive.