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Offer Placement System and Methods for Targeted Marketing Offer Delivery System

  • US 20100106596A1
  • Filed: 06/17/2009
  • Published: 04/29/2010
  • Est. Priority Date: 10/24/2008
  • Status: Active Grant
First Claim
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1. A targeted marketing offer placement system operative in conjunction with a computer system of a financial institution to provide a targeted marketing offer to a consumer via an online banking portal associated with the financial institution, comprising:

  • a database for storing campaign data, the campaign data including one or more targeted marketing offers;

    a component for receiving campaign data associated with an advertiser and storing the campaign data in the database;

    a component for determining the occurrence of an offer triggering event caused by a particular consumer in an online session with the online banking portal;

    a component for identifying a predetermined targeted marketing offer for the particular consumer in response to the offer triggering event; and

    a component for delivering information corresponding to the targeted marketing offer to the particular consumer during the online session via the online banking portal.

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