Offer Placement System and Methods for Targeted Marketing Offer Delivery System
First Claim
1. A targeted marketing offer placement system operative in conjunction with a computer system of a financial institution to provide a targeted marketing offer to a consumer via an online banking portal associated with the financial institution, comprising:
- a database for storing campaign data, the campaign data including one or more targeted marketing offers;
a component for receiving campaign data associated with an advertiser and storing the campaign data in the database;
a component for determining the occurrence of an offer triggering event caused by a particular consumer in an online session with the online banking portal;
a component for identifying a predetermined targeted marketing offer for the particular consumer in response to the offer triggering event; and
a component for delivering information corresponding to the targeted marketing offer to the particular consumer during the online session via the online banking portal.
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Accused Products
Abstract
A system and methods for an offer placement system for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives advertising campaign data from an advertiser including a plurality of targeted marketing offers for delivery to consumers in response to a particular condition (e.g. an offer-triggering event), and stores the campaign data in a database. A component determines the occurrence of an offer-triggering event caused by a consumer during an online session with the online portal, for example, viewing a list of banking transactions. A component identifies a predetermined targeted marketing offer stored in the database that corresponds to the offer-triggering event. A component delivers information corresponding to the targeted marketing offer to the consumer during the online session with the portal.
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Citations
72 Claims
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1. A targeted marketing offer placement system operative in conjunction with a computer system of a financial institution to provide a targeted marketing offer to a consumer via an online banking portal associated with the financial institution, comprising:
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a database for storing campaign data, the campaign data including one or more targeted marketing offers; a component for receiving campaign data associated with an advertiser and storing the campaign data in the database; a component for determining the occurrence of an offer triggering event caused by a particular consumer in an online session with the online banking portal; a component for identifying a predetermined targeted marketing offer for the particular consumer in response to the offer triggering event; and a component for delivering information corresponding to the targeted marketing offer to the particular consumer during the online session via the online banking portal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A computer-implemented method for providing a targeted marketing offer to a consumer via an online banking portal associated with a financial institution, the online portal operative in conjunction with a computer system of the financial institution, comprising the steps of:
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receiving campaign data associated with a targeted marketing campaign of an advertiser, the campaign data including targeted marketing offer information for delivery to consumers during an online session with the online banking portal; determining the occurrence of an offer triggering event by a particular consumer during the online session; identifying a targeted marketing offer for the particular consumer in response to the offer triggering event; and delivering information corresponding to the targeted marketing offer to the particular consumer via the online banking portal during the online session. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72)
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Specification