System and method for distributing text content for use in one or more creatives

• US 20100106601A1
• Filed: 10/08/2009
• Published: 04/29/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/587,535
• Publication Number:
  US 20100106601A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/184 Intellectual property management

Abstract

The present invention includes at least a creative composition engine, system and method. The creative composition engine includes at least one vault having media assets, wherein the media assets include at least one avatar and at least one environment for placement of the at least one avatar, and a receiver for receiving at least one request for a creative. The request for creative may include a composition request for the at least one avatar, and a request for at least one other of the media assets. The at least one avatar may be a composed creative responsive to the at least one request for a creative, and wherein the composed creative further includes the at least one other of the media assets.

Claims

1. An advertising server, comprising:

at least one vault including at least one available endorsement relating to at least one of a trademarked item, a copyrighted item, and a public persona item, and including at least one rule governing the at least one available endorsement, wherein said vault is accessible via at least one network connection;

a plurality of keywords accessible to, and relational with, the at least one of the trademarked item, the copyrighted item, and the public persona item in said vault, wherein ones of said keywords are available for purchase by at least one purveyor of a good or a service;

a server, wherein said server receives one or more requests for an advertisement associated with ones of said keywords of interest by the at least one purveyor of a good or a service;

wherein, upon receipt of the request for the advertisement, said server communicates with said vault to assess available ones of the endorsements for association with the requested keyword in accordance with the rules, and wherein the advertisement is delivered having included therein at least a textual one of the available endorsements comprising text associated with the at least one of the trademarked item, the copyrighted item, and the public persona item related to the keyword of interest.

2. The advertising server of claim 1, wherein the public persona item includes one selected from an avatar, a caricature, a photograph, a silhouette, and a representative symbol.

3. The advertising server of claim 1, wherein the trademarked item includes a registered mark.

4. The advertising server of claim 1, wherein the copyrighted item includes content associated with one selected from the group consisting of drawings, paintings, movie scenes, television shows, video games, music videos, and written content.

5. The advertising server of claim 1, further comprising a cost development engine wherein the price of each of the advertisements is based on content.

6. The advertising server of claim 1, further comprising a cost development engine wherein the price of each of the advertisements is based on purpose.

7. The advertising server of claim 5, wherein the delivered advertisement is reviewed by a requester and accepted, rejected or modified by the requester.

8. The advertising server of claim 1, wherein the plurality of keywords includes at least one proper noun.

9. The advertising server of claim 1, wherein the plurality of keywords includes at least one adjective.

10. The advertising server of claim 1, wherein the plurality of keywords includes at least one verb.

11. The advertising server of claim 1, wherein the plurality of keywords includes at least one charitable organization.

12. The advertising vault of claim 1, further comprising a recommendation engine wherein the at least one available endorsement is assessed based on attributes entered by the requester.

13. The advertising vault of claim 1, wherein the delivered advertisement is delivered to one selected from the group consisting of a cell phone, social networking site, web page, telephone, radio advertising slot, on-demand video service, on-demand audio service, personal music player and a miniaturized recording device.

14. The advertising vault of claim 1, wherein the textual one of the endorsements comprises an upsell of the request for the advertisement.

15. The advertising vault of claim 1, wherein the textual one of the endorsements is associated with a non-textual one of the endorsements.

16. The advertising vault of claim 1, wherein the text comprises MMS.

17. The advertising vault of claim 1, wherein the delivered advertisement is associated with results of a search engine.

18. The advertising vault of claim 1, wherein the textual one of the endorsements is associated with a second textual one of the endorsements.

19. The advertising vault of claim 1, wherein the textual one of the endorsements is available only to ones of the purveyors having a brand affinity with the endorsement.

20. The advertising vault of claim 1, wherein the vault comprises a plurality of servers.