METHOD AND SYSTEM FOR OFFERING BANNER ADVERTISING WITH INDEX FUNCTION, AND COMPUTER READABLE MEDIA FOR RECORDING THE ADVERTISING METHOD PROGRAM

• US 20100106715A1
• Filed: 11/27/2007
• Published: 04/29/2010
• Est. Priority Date: 12/14/2006
• Status: Abandoned Application

• Current Assignee: NHN Business Platform Corp. (Naver Corporation)
• Original Assignee: NHN Corporation
• Inventors: Byun, Eun Ja, Jeon, Youn Kook
• Application Number:
  US12/519,153
• Publication Number:
  US 20100106715A1
• Time in Patent Office: Days
• US Class Current: 707/722
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

Disclosed is a method for offering banner advertisement with a search function. The method for offering banner advertisement with the search function includes loading a search input window with a search function, and exposing the loaded search input window to a banner advertising window including banner advertisement.

Claims

1-19. -19. (canceled)

20. A computer-implemented method for offering banner advertisement with a search function, the method comprising the steps of:

providing a first window frame for location of a search query interface, the search query interface allowing users to input a search query through the search query interface;

providing said first window frame positioned in association with a second window frame for banner advertising wherein a banner advertisement is displayed within the second window frame; and

upon receipt of a search request with a search query including at least one search keyword from a user through said search query interface, providing the user with a search result,

wherein the steps of providing a first window frame and of providing said first window frame are performed by one or more processors.

21. The method of claim 20, wherein said first window frame is positioned adjacent said second window frame.

22. The method of claim 20, wherein said first window frame is attached to said second window frame.

23. The method of claim 20, wherein said first window frame is positioned within said second window frame.

24. The method of claim 20, further comprising the step of displaying a default search keyword in said first window frame to indicate the search query interface.

25. The method of claim 20, wherein the banner advertisement includes a flash banner advertisement, and the keyword inputted through said search query interface is encoded within the flash banner advertisement.

26. The method of claim 20, wherein the search result is displayed on a web page that includes said banner advertisement.

27. The method of claim 20, wherein said search query received from the user is transmitted to a search server over a network and the search result is displayed on a web page operated by the search server.

28. The method of claim 20, further comprising the steps of:

counting a number of search requests received through said search query interface; and

providing the counted number of search requests.

29. The method of claim 20, further comprising the steps of:

exposing an advertiser'"'"'s web site associated with the banner advertisement when the banner advertisement is clicked on;

counting a number of clicks on the banner advertisement; and

providing the counted number of clicks on the banner advertisement.

30. One or more storage media having stored thereon a computer program that, when executed by one or more processors, causes the one or more processors to perform acts including:

providing a first window frame for location of a search query interface, the search query interface allowing users to input a search query through the search query interface;

providing said first window frame positioned in association with a second window frame for banner advertising wherein a banner advertisement is displayed within the second window frame; and

upon receipt of a search request with a search query including at least one search keyword from a user through said search query interface, providing the user with a search result.

31. A system for offering banner advertisement with a search function, the system comprising:

an advertisement exposure server linked with a target web page over a network, the advertisement exposure server comprising;

a processor;

one or more memories communicating to said processor;

a load unit for providing a first window frame for location of a search query interface, the search query interface allowing users to input a search query through the search query interface;

a banner advertisement exposure unit for exposing said first window frame positioned in association with a second window frame for banner advertising wherein a banner advertisement is displayed within the second window frame; and

a keyword transmission unit for transmitting a search query including at least one search keyword from a user through said search query interface.

32. The method of claim 31, wherein said first window frame is positioned adjacent said second window frame.

33. The method of claim 31, wherein said first window frame is attached to said second window frame.

34. The method of claim 31, wherein said first window frame is positioned within said second window frame.

35. The system of claim 31, wherein the load unit provides a User Interface (UI) of a search site providing the search function in the banner advertising window.

36. The system of claim 31, wherein the load unit displays a default search keyword in said first window frame to indicate the search query interface.

37. The system of claim 31, the banner advertisement exposure unit further comprises:

an information retrieval unit for generating a search result in responsive to the search request; and

an information exposure unit for providing the search result.

38. The system of claim 31, wherein the banner advertisement includes a flash banner advertisement, and the keyword inputted through said search query interface is encoded within the flash banner advertisement.

39. The system of claim 31, wherein the advertisement exposure server further comprises a site exposure unit for exposing an advertiser'"'"'s web site associated with the banner advertisement when the banner advertisement is clicked on.