Advertising request and rules-based content provision engine, system and method
First Claim
1. A multi-step approval engine for approving at least one content, comprising:
- a creative generator having a graphical user interface through which a user interacts with said creative generator, wherein the user requests the at least one content not previously associated with the user for inclusion in a creative generated via said creative generator;
a content provision rules engine, including;
a first plurality of rules asserted by an owner of the requested at least one content to govern inclusion of the content in the creative, wherein ones of the first plurality of rules includes a minimum price;
a second plurality of rules asserted by the owner of the requested content to review the creative subsequent to inclusion of the requested content in the creative pursuant to the first plurality of rules;
a content provision interface by which the owner of the requested content interacts to assert at least the second plurality of rules;
wherein said creative generator generates the creative including the requested content in accordance with a satisfaction of the first plurality of rules and the second plurality of rules.
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Accused Products
Abstract
The present invention includes an approval engine for pre-approving media content by which a user can interact with an ad generator and request at least one content item not owned by the user for inclusion in a creative. The approval engine also includes a content provision rules engine that includes a plurality of rules asserted by the owner of the requested content to govern the inclusion of the content in the creative, where ones of the plurality of rules includes a minimum price. The content provision rules engine further includes a content provision interface by which the owner of the requested content can interact with the content rules engine to assert the plurality of rules. The user then receives authorization to include the requested content upon meeting the requirements of each of the plurality of rules asserted by the owner prior to the content request made by the user.
142 Citations
20 Claims
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1. A multi-step approval engine for approving at least one content, comprising:
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a creative generator having a graphical user interface through which a user interacts with said creative generator, wherein the user requests the at least one content not previously associated with the user for inclusion in a creative generated via said creative generator; a content provision rules engine, including; a first plurality of rules asserted by an owner of the requested at least one content to govern inclusion of the content in the creative, wherein ones of the first plurality of rules includes a minimum price; a second plurality of rules asserted by the owner of the requested content to review the creative subsequent to inclusion of the requested content in the creative pursuant to the first plurality of rules; a content provision interface by which the owner of the requested content interacts to assert at least the second plurality of rules; wherein said creative generator generates the creative including the requested content in accordance with a satisfaction of the first plurality of rules and the second plurality of rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification