Barcode advertising

• US 20100107189A1
• Filed: 06/11/2009
• Published: 04/29/2010
• Est. Priority Date: 06/12/2008
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/456,133
• Publication Number:
  US 20100107189A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A display that may be actually or virtually presented at a televised event venue. The display including at least one advertisement, advertising to the in-person attendees at the televised event or virtually inserted into the televised event venue as if advertising to the in-person attendees at the televised event, and at least one identifying marker coupled to the at least one advertisement, wherein the at least one identifying marker is suitable to provide identification of the at least one advertisement when the at least one advertisement is included within the broadcast of the televised event.

Claims

1. A broadcast presented from a televised event venue, comprising:

at least one advertisement for advertising to the in-person attendees at the televised event venue;

at least one identifying marker coupled to said at least one advertisement, wherein said at least one identifying marker is suitable to provide identification of said at least one advertisement whenever said at least one advertisement appears within the broadcast of the televised event.

2. The broadcast of claim 1, wherein said at least one identifying marker suitably avoids disruption of said at least one advertisement to the in-person attendees at the televised event.

3. The broadcast of claim 1, wherein said at least one identifying marker includes a barcode.

4. The broadcast of claim 3, wherein said barcode includes a direct identification of at least one aspect of said at least one advertisement.

5. The broadcast of claim 4, wherein said barcode uniquely identifies said at least one advertisement.

6. The broadcast of claim 5, wherein said unique identification includes at least advertiser, product and identifying features of said at least one advertisement.

7. The broadcast of claim 1, wherein said at least one identifying marker includes a lower resolution scan that effectively retrieves a subset of the overall information included in the at least one identifying marker without requiring the level of resolution to discern all of the information encoded in the at least one identifying marker.

8. The broadcast of claim 1, wherein said at least one identifying marker identifies said at least one advertisement.

9. The broadcast of claim 8, wherein said identification includes at least advertiser, product and identifying features of said at least one advertisement.

10. The broadcast of claim 1, wherein said at least one advertisement is a billboard.

17. The display of claim 1, wherein said at least one identifying marker identifies said at least one advertisement.

18. The display of claim 17, wherein said identification includes at least advertiser, product and identifying features of said at least one advertisement.

11. A display that may be virtually presented at a televised event venue, said display comprising:

at least one advertisement virtually inserted into the televised event venue as if advertising to the in-person attendees at the televised event;

at least one identifying marker coupled to said at least one advertisement, wherein said at least one identifying marker is suitable to provide identification of said at least one advertisement when said at least one advertisement is included within the broadcast of the televised event.

12. The display of claim 11, wherein said at least one identifying marker includes a barcode.

13. The display of claim 12, wherein said barcode includes a direct identification of at least one aspect of said at least one advertisement.

14. The display of claim 13, wherein said barcode uniquely identifies said at least one advertisement.

15. The display of claim 14, wherein said unique identification includes at least advertiser, product and identifying features of said at least one advertisement.

16. The display of claim 11, wherein said at least one identifying marker includes a lower resolution scan that effectively retrieves a subset of the overall information included in the at least one identifying marker without requiring the level of resolution to discern all of the information encoded in the at least one identifying marker.

19. The display of claim 11, wherein said at least one advertisement is a billboard.

20. A method of monitoring displayed at venue advertisements during a broadcast of the venued event, said method comprising:

providing at least one advertisement for advertising to the in-person attendees at the event venue;

marking said at least one advertisement, wherein said at least one identifying marker is suitable to provide identification of said at least one advertisement whenever said at least one advertisement appears within the broadcast of the venued event.