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COMPUTER-IMPLEMENTED, AUTOMATED MEDIA PLANNING METHOD AND SYSTEM

  • US 20100114650A1
  • Filed: 10/31/2008
  • Published: 05/06/2010
  • Est. Priority Date: 10/31/2008
  • Status: Abandoned Application
First Claim
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1. An automated computer system for determining geographically-localized estimated sales data for use in generating media plans and comprising a computer having a central processing unit (CPU) for executing machine instructions and a memory for storing machine instructions that are to be executed by the CPU, the machine instructions when executed by the CPU implement the following functions:

  • receiving sales data from a client for a number of ZIP Codes;

    performing lifestyle cluster analysis on the sales data of the client for the number of ZIP Codes to obtain lifestyle cluster data for each of the number of ZIP Codes;

    receiving information for a number of carrier routes for each of the number of ZIP Codes;

    calculating a lifestyle cluster index for each of the number of ZIP Codes and each of the number of carrier routes for each of the number of ZIP Codes based on the lifestyle cluster data for each of the number of ZIP Codes and the information for the number of carrier routes;

    appending household base counts to each of the number of ZIP Codes and each of the number of carrier routes;

    calculating actual sales per household for each of the number ZIP Code based on the sales data from the client for the number of ZIP Codes and the household base counts for the number of ZIP Codes; and

    calculating estimated total sales per household for each of the number of carrier routes based on the actual sales per household for the ZIP Code associated with the carrier route being considered, the lifestyle cluster index for the carrier route being considered, and the lifestyle cluster index for the ZIP Code associated with the carrier route being considered.

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