Compensation Distribution Using Quality Score

• US 20100114678A1
• Filed: 07/02/2009
• Published: 05/06/2010
• Est. Priority Date: 11/05/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Axe, Brian, Paunikar, Amit, Ho, Ronald, Oestlien, Christian
• Application Number:
  US12/497,120
• Publication Number:
  US 20100114678A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/04 Billing or invoicing

Abstract

Among other disclosed subject matter, a computer-implemented method for compensation distribution includes analyzing first content from a publisher with regard to a quality criterion. The method includes associating the first content with a quality score based on the analysis. The method includes providing second content to the publisher to be published with the first content. The method includes distributing a compensation to the publisher relating to the second content, the compensation based at least in part on the quality score.

Claims

1. A computer-implemented method for compensation distribution, the method comprising:

analyzing first content from a publisher with regard to a quality criterion;

associating the first content with a quality score based on the analysis;

providing second content to the publisher to be published with the first content; and

distributing a compensation to the publisher relating to the second content, the compensation based at least in part on the quality score.

2. The computer-implemented method of claim 1, wherein an advertiser provides the second content for forwarding to the publisher, further comprising:

collecting a fee from the advertiser for publishing the second content, wherein distributing the compensation to the publisher includes sharing a portion of the fee with the publisher based on the quality score.

3. The computer-implemented method of claim 2, further comprising:

determining the fee to be collected from the advertiser, the fee determined based at least in part on the quality score.

4. The computer-implemented method of claim 1, wherein a content distributing entity forwards the second content to the publisher and distributes the compensation, and wherein distributing the compensation includes that the content distributing entity gains a higher sum compared to an equivalent publication by another publisher associated with a higher quality score that the publisher.

5. The computer-implemented method of claim 4, further comprising:

sharing at least part of the higher sum with an advertiser who pays to have the second content published.

6. The computer-implemented method of claim 4, further comprising:

sharing at least part of the higher sum with the other publisher having the higher quality score.

7. The computer-implemented method of claim 1, further comprising:

again analyzing the first content with regard to the quality criterion; and

associating the first content with a new quality score based on again analyzing the first content.

8. The computer-implemented method of claim 7, further comprising:

informing the publisher, before the first content is again analyzed, about a quality of the first content; and

comparing the new quality score with the quality score to determine whether the quality has improved.

9. The computer-implemented method of claim 7, wherein the first content is associated with the new quality score every n time units and wherein the new quality score is based on analyses of the first content over a past N time units, wherein n and N are positive numbers.

10. The computer-implemented method of claim 1, wherein the second content is forwarded to the publisher in real time for publication, further comprising:

recording information about the first content, second content and the quality score in connection with forwarding the second content; and

determining the compensation based on the recorded information, the compensation determined subsequently and substantially not in real time.

11. The computer-implemented method of claim 1, further comprising:

conducting an auction for the publication of the second content with the first content, wherein the compensation is based also on an outcome of the auction.

12. The computer-implemented method of claim 11, wherein the auction is arranged so that a plurality of publishers compete for rights to publish the second content.

13. The computer-implemented method of claim 1, wherein analyzing the first content comprises:

training a classifier module to perform analysis regarding at least the quality criterion; and

identifying the first content to the classifier module to perform the analysis.

14. A computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method for compensation distribution, the method comprising:

analyzing first content from a publisher with regard to a quality criterion;

associating the first content with a quality score based on the analysis;

forwarding second content to the publisher to be published with the first content; and

distributing a compensation to the publisher relating to the second content, the compensation based at least in part on the quality score.

15. A computer system comprising:

a repository including quality scores for respective first contents associated with publishers, the quality scores determined by analyzing the first content with regard to a quality criterion;

a content distribution module that forwards second content to at least a first one of the publishers to be published with at least one of the first contents; and

a compensation distribution module that distributes a compensation to the first publisher relating to the second content, the compensation based at least in part on the quality score of the first publisher.

16. A computer-implemented method for compensation distribution, the method comprising:

analyzing a first page from a publisher with regard to a quality criterion, the publisher having agreed to include at least one advertisement on the page in return for compensation;

associating the first page with a quality score based on the analysis, the quality score indicating a quality of the page as defined by an advertisement serving entity who serves at least the advertisement to the publisher;

obtaining at least the advertisement from an advertiser who has agreed to pay a fee for publication of the advertisement;

forwarding at least the advertisement to the publisher to be published on the first page, the advertisement selected by the advertisement serving entity; and

distributing a payment to the publisher relating to the advertisement, the payment being calculated based at least in part on the fee received from the advertiser and the quality score, wherein a remainder of the fee is at least temporarily kept by the advertisement serving entity.

17. The computer-implemented method of claim 16, further comprising:

sharing at least part of the remainder with the advertiser.

18. The computer-implemented method of claim 16, further comprising:

identifying at least one other publisher having a higher quality score than the publisher; and

sharing at least part of the remainder with the other publisher.

19. A method comprising:

receiving a plurality of bids for presenting content in a publication resource;

selecting at least one of the plurality of bids;

determining a quality score for the publication resource substantially at a time coincident with presentation of the content in the publication resource; and

adjusting the selected bid based on the quality score.

20. A method comprising:

receiving a plurality of bids for presenting content in a publication resource;

selecting at least one of the plurality of bids that indicates a bid amount;

collecting the bid amount for the selected bid;

determining a quality score for the publication resource substantially at a time coincident with presentation of the content in the publication resource; and

generating a refund of a portion of the bid amount based on the quality score.