On-site barcode advertising

• US 20100114680A1
• Filed: 10/01/2009
• Published: 05/06/2010
• Est. Priority Date: 10/01/2008
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/587,080
• Publication Number:
  US 20100114680A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A display that may be actually or virtually presented at a televised event venue. The display including at least one advertisement, advertising to the in-person attendees at the televised event or virtually inserted into the televised event venue as if advertising to the in-person attendees at the televised event, and at least one identifying marker coupled to the at least one advertisement, wherein the at least one identifying marker is suitable to provide identification of the at least one advertisement when the at least one advertisement is included within the broadcast of the televised event.

Claims

1. An advertising system for placement of an advertisement at a geographic location, comprising:

an advertisement creation engine for selection and generation of a tangibly embodied advertisement, the advertisement comprising creative content and at least one traceable marker;

a non-virtual placement of the advertisement at the geographic location correspondent to a scan of the traceable marker; and

a tracking engine that stores ones of the scans of the traceable marker, wherein an advertiser reviews said tracking engine to confirm the geographic location of the advertisement.

2. The system of claim 1, wherein the traceable marker is one selected from the group consisting of a barcode, photograph, watermark, trademark, symbology and text.

3. The system of claim 1, further comprising an advertising image library wherein the traceable marker consists of at least one portion of an image used in the at least one advertisement.

4. The system of claim 1, wherein the non-virtual placement of the at least one advertisement is on one selected from the group consisting of a billboard, a television, a person, a balloon, a blimp, a plane, a vehicle and sporting equipment.

5. The system of claim 1, wherein the non-virtual placement of the at least one advertisement is tracked at least monthly.

6. The system of claim 1, wherein the non-virtual placement of the at least one advertisement is tracked at least daily.

7. The system of claim 1, wherein ones of the scans further comprises at least one photograph of the non-virtual placement of the advertisement.

8. An method for placing an advertisement, comprising the steps of:

creating a tangibly embodied advertisement for selection, the advertisement comprising creative content and at least one traceable marker;

placing, in a non-virtual placement, the advertisement at the geographic location correspondent to a scan of the traceable marker; and

racking and storing ones of the scans of the traceable marker, wherein an advertiser reviews said tracking engine to confirm the geographic location of the advertisement.

9. The method of claim 8, wherein the traceable marker is one selected from the group consisting of a barcode, photograph, watermark, trademark, symbology and text.

10. The method of claim 8, further comprising an advertising image library wherein the traceable marker consists of at least one portion of an image used in the at least one advertisement.

11. The method of claim 8, wherein the non-virtual placement of the at least one advertisement is on one selected from the group consisting of a billboard, a television, a person, a balloon, a blimp, a plane, a vehicle and sporting equipment.

12. The method of claim 8, wherein the non-virtual placement of the at least one advertisement is tracked at least monthly.

13. The method of claim 8, wherein the non-virtual placement of the at least one advertisement is tracked at least daily.

14. The method of claim 8, wherein ones of the scans further comprises at least one photograph of the non-virtual placement of the advertisement.