System and method for brand affinity content distribution and placement

• US 20100114692A1
• Filed: 09/30/2009
• Published: 05/06/2010
• Est. Priority Date: 09/30/2008
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/586,963
• Publication Number:
  US 20100114692A1
• Time in Patent Office: Days
• US Class Current: 705/14.440
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one available placement, and a delivery engine that integrates the available placement with the matched media assets from the vault.

Claims

1. A product placement marketplace software engine for execution by at least one computing processor, comprising:

at least one vault comprising at least one volume computerized data storage unit at least one media asset;

a recommendation engine that matches the at least one media asset from the vault with at least one available placement in at least one of an audio, a visual, and an audiovisual work; and

a delivery engine that integrates the available placement with the matched media asset from the vault.

2. The product placement marketplace software engine of claim 1, wherein the at least one available placement comprises another one of the at least one media asset.

3. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual, and an audiovisual work comprises a television show.

4. The product placement marketplace software engine of claim 1, comprises a movie.

5. The product placement marketplace software engine of claim 4, wherein said delivery engine comprises an in-theater delivery.

6. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual, and an audiovisual work comprises an advertisement.

7. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual, and an audiovisual work comprises a video game.

8. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual and an audiovisual work comprises an application software.

9. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual and an audiovisual work comprises an on-line work.

10. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual and an audiovisual work comprises an off-line event.

11. The product placement marketplace software engine of claim 1, wherein said delivery engine delivers the integration to a plurality of viewers.

12. The product placement marketplace software engine of claim 1, wherein the at least one of an audio, a visual, and an audiovisual work comprises a plurality of the at least one available placement.

13. The product placement marketplace software engine of claim 12, wherein the plurality comprises a correspondent plurality of costs for the integration.

14. The product placement marketplace software engine of claim 13, wherein each of the costs is correspondent to an expected viewership.

15. The product placement marketplace software engine of claim 1, further comprising a review engine for reviewing, by an owner of the matched media asset, of the integration prior to delivery.

16. The product placement marketplace software engine of claim 15, further comprising a tracking engine for tracking performance of ones of the integration correspondent to at least one of the owner.

17. The product placement marketplace software engine of claim 16, further comprising a reporting engine for reporting results of the tracking.

18. The product placement marketplace software engine of claim 16, wherein the tracking is by demographic.

19. The product placement marketplace software engine of claim 16, wherein the tracking is by third party viewership rating.

20. The product placement marketplace software engine of claim 16, wherein the tracking is by syndication rights.