REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT

• US 20100114697A1
• Filed: 11/04/2008
• Published: 05/06/2010
• Est. Priority Date: 11/04/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: O'Sullivan, Joseph, Ott, Edward Stanley IV, Kalaboukis, Chris, Athsani, Athellina, Davis, Marc, Boerries, Marco, Presswala, Irfan, Higgins, Chris W., Paretti, Christopher T.
• Application Number:
  US12/264,520
• Publication Number:
  US 20100114697A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving a request to communicate advertisement or sponsored content information to ad serving devices that match a selection criteria, locating ad serving devices that match the received selection criteria, and serving advertisements or sponsored content information to located ad serving devices. Economic terms associated with the ad serving devices may also be received. Advertisers may be charged and the revenue generated distributed among a carrier network owner, ad serving device owners, and/or the owner of the ad serving system. A request to display the advertisement or sponsored content information and instructions for displaying the advertisement or sponsored content information may be communicated to individuals in control of the ad serving devices and an acceptance of the request to display the advertisement may be received.

Claims

1. A method for serving advertisements or sponsored content, the method comprising:

receiving, from device owners, registration information and economic terms associated with ad serving devices;

receiving a request to communicate advertisement or sponsored content to ad serving devices that match a selection criteria;

locating ad serving devices that match the received selection criteria; and

serving advertisements or sponsored content to located ad serving devices.

2. The method according to claim 1, wherein the selection criteria enables selecting ad serving devices based on at least one of:

ad serving device location, ad serving device hours of availability, ad serving device economic terms, ad serving device traffic amount, and ad serving device type of traffic.

3. The method according to claim 1, wherein the ad serving devices are located, matched, and served in real-time.

4. The method according to claim 2, further comprising charging advertisers and distributing revenue to at least one of:

a carrier network owner, ad serving device owners, and an ad serving network owner based on the economic terms.

5. The method according to claim 1, further comprising communicating a request to display the advertisement or sponsored content and instructions for displaying the advertisement or sponsored content information to the device owners and receiving an acceptance of the request to display the advertisement or sponsored content.

6. A method for serving advertisements or sponsored content information the method comprising:

receiving information including a request to host an advertisement or sponsored content from an ad serving device owner;

receiving economic terms from the ad serving device owner;

matching at least some of the information to advertisements or sponsored content based at least in part on the economic terms;

communicating instructions for displaying the advertisements or sponsored content information to the ad serving device owner;

receiving a confirmation that the communicated instructions have been followed; and

compensating the ad serving device owner according to the economic terms.

7. The method according to claim 6, wherein matching further comprises receiving bid amounts from advertisers, the bid amount corresponding to a money amount that an advertiser is willing to pay for having the advertisement or sponsored content information served.

8. A machine-readable storage medium having stored thereon, a computer program comprising at least one code section for serving advertisements or sponsored content information, the at least one code section being executable by a machine for causing the machine to perform acts of:

receiving, from device owners, registration information and economic terms associated with ad serving devices;

receiving a request to communicate advertisement or sponsored content to ad serving devices that match a selection criteria;

locating ad serving devices that match the received selection criteria; and

serving advertisements or sponsored content to located ad serving devices.

9. The machine-readable storage medium according to claim 8, wherein the selection criteria enables selecting ad serving devices based on at least one of:

ad serving device location, ad serving device hours of availability, ad serving device economic terms, ad serving device traffic amount, and ad serving device type of traffic.

10. The machine-readable storage medium according to claim 8, wherein the ad serving devices are located, matched, and served in real-time.

11. The machine-readable storage medium according to claim 9, wherein the at least one code section comprises code that enables charging advertisers and distributing revenue to at least one of:

a carrier network owner, ad serving device owners, and an ad serving network owner based on the economic terms.

12. The machine-readable storage medium according to claim 8, wherein the at least one code section comprises code that enables communicating a request to display the advertisement or sponsored content and instructions for displaying the advertisement or sponsored content information to the device owners and receiving an acceptance of the request to display the advertisement or sponsored content.

13. A method for serving advertisements or sponsored content information the method comprising:

receiving information including a request to host an advertisement or sponsored content from an ad serving device owner;

receiving economic terms from the ad serving device owner;

matching at least some of the information to advertisements or sponsored content based at least in part on the economic terms;

communicating instructions for displaying the advertisements or sponsored content information to the ad serving device owner;

receiving a confirmation that the communicated instructions have been followed; and

compensating the ad serving device owner according to the economic terms.

14. The method according to claim 13, wherein the at least one code section comprises code that enables receiving bid amounts from advertisers, the bid amount corresponding to a money amount that an advertiser is willing to pay for having the advertisement or sponsored content information served.

15. A system for serving advertisements or sponsored content, the system comprising:

a processor with circuitry operable to receive, from device owners, registration information and economic terms associated with ad serving devices;

receive a request to communicate advertisement or sponsored content to ad serving devices that match a selection criteria;

locate ad serving devices that match the received selection criteria; and

serve advertisements or sponsored content to located ad serving devices.

16. The system according to claim 15, wherein the selection criteria enables selecting ad serving devices based on at least one of:

ad serving device location, ad serving device hours of availability, ad serving device economic terms, ad serving device traffic amount, and ad serving device type of traffic.

17. The system according to claim 15, wherein the ad serving devices are located, matched, and served in real-time.

18. The system according to claim 16, further comprising circuitry operable to charge advertisers and distributing revenue to at least one of:

a carrier network owner, ad serving device owners, and an ad serving network owner based on the economic terms.

19. The system according to claim 15, further comprising circuitry operable to communicate a request to display the advertisement or sponsored content and instructions for displaying the advertisement or sponsored content information to the device owners and receiving an acceptance of the request to display the advertisement or sponsored content.

20. A system for serving advertisements or sponsored content information the system comprising:

a processor with circuitry operable to receive information including a request to host an advertisement or sponsored content from an ad serving device owner;

receive economic terms from the ad serving device owner;

match at least some of the information to advertisements or sponsored content based at least in part on the economic terms;

communicate instructions for displaying the advertisements or sponsored content information to the ad serving device owner;

receive a confirmation that the communicated instructions have been followed; and

compensate the ad serving device owner according to the economic terms.

21. The system according to claim 20, further comprising circuitry operable to receive bid amounts from advertisers, the bid amount corresponding to a money amount that an advertiser is willing to pay for having the advertisement or sponsored content information served.