CONTENT IDENTIFICATION EXPANSION
First Claim
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1. A computer-implemented method performed by a computer system, comprising:
- selecting a plurality of keywords, and for each keyword;
generating a query based on the keyword;
receiving a set web documents that a search engine determines to be responsive to the query;
identifying one or more correlated entities from the set of web documents, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents, the identifying including, for each correlated entity;
determining that one or more terms occurs in multiple web documents in the set of documents; and
identifying the one or more terms as a correlated entity in response to the determination; and
associating the one or more correlated entities with the keyword.
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Abstract
Content of a first type, such as web pages, are identified in response to a query. One or more correlated entities are identified based on the content of the first type. Content of a second type, such as advertisements, are identified based on the one or more of the correlated entities.
21 Citations
18 Claims
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1. A computer-implemented method performed by a computer system, comprising:
selecting a plurality of keywords, and for each keyword; generating a query based on the keyword; receiving a set web documents that a search engine determines to be responsive to the query; identifying one or more correlated entities from the set of web documents, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents, the identifying including, for each correlated entity; determining that one or more terms occurs in multiple web documents in the set of documents; and identifying the one or more terms as a correlated entity in response to the determination; and associating the one or more correlated entities with the keyword. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system, comprising:
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one or more processors; and a memory system in data communication with the one or more processors and storing instructions executable by the one or more processors and that upon such execution the instructions cause the one or more processors to perform operations comprising; selecting a plurality of keywords, and for each keyword; generating a query based on the keyword; receiving a set web documents that a search engine determines to be responsive to the query; identifying one or more correlated entities from the set of web documents, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents, the identifying including, for each correlated entity; determining that one or more terms occurs in multiple web documents in the set of documents; and identifying the one or more terms as a correlated entity in response to the determination; and associating the one or more correlated entities with the keyword. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification