System and method for triggering development and delivery of advertisements

• US 20100114703A1
• Filed: 11/06/2009
• Published: 05/06/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/590,344
• Publication Number:
  US 20100114703A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A creative campaign placement engine for placing at least one creative campaign is described. The engine includes a vault, which includes a plurality of assets correspondent to one or more endorsers, a trigger assessment, where the trigger assessment monitors for occurrence of one or more offline triggers, and a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by the trigger assessment, where the modification includes a variation in at least one of the plurality of assets.

Claims

1. A creative campaign placement software engine for placing at least one creative campaign, comprising:

a vault comprising a plurality of assets correspondent to one or more endorsers;

a trigger assessment, wherein said trigger assessment monitors for occurrence of one or more offline triggers; and

a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by said trigger assessment, wherein the modification comprises a variation in at least one of the plurality of assets.

2. The creative campaign placement software engine of claim 1, wherein said trigger assessment monitors online for the occurrence of the one or more offline triggers.

3. The creative campaign placement software engine of claim 2, wherein the online monitor of said trigger assessment comprises a keyword monitor.

4. The creative campaign placement software engine of claim 3, wherein the keyword monitor comprises a store of a plurality of keywords.

5. The creative campaign placement software engine of claim 4, wherein the online monitor comprises a web search of ones of the endorsers in association with ones of the plurality of keywords.

6. The creative campaign placement software engine of claim 5, wherein the web search comprises a web crawl.

7. The creative campaign placement software engine of claim 4, wherein the plurality of keywords comprise current event terms.

8. The creative campaign placement software engine of claim 4, wherein each of the plurality of keywords comprises a numerical rating.

9. The creative campaign placement software engine of claim 8, wherein the variation comprises a stoppage of use of ones of the plurality of assets associated with the endorser associated with keywords below a predetermined threshold for the numerical rating.

10. The creative campaign placement software engine of claim 8, wherein the variation comprises a usage of alternative ones of the plurality of assets associated with the endorser associated with keywords meeting a predetermined threshold for the numerical rating.

11. The creative campaign placement software engine of claim 8, wherein the numerical rating is cumulative.

12. The creative campaign placement software engine of claim 1, wherein said trigger assessment comprises an inapplicability flag for an occurrence of the one or more offline triggers.

13. The creative campaign placement software engine of claim 12, wherein the inapplicability flag comprises an assessment of source reliability.

14. The creative campaign placement software engine of claim 1, wherein said trigger assessment comprises a monitor at predetermined intervals.

15. The creative campaign placement software engine of claim 14, wherein said trigger assessment comprises a monitor for secondary mentions.

16. The creative campaign placement software engine of claim 1, wherein said vault comprises a computer storage associated with at least one server.

17. The creative campaign placement software engine of claim 1, wherein the creative campaign comprises an advertising campaign.

18. The creative campaign placement software engine of claim 1, wherein at least one endorser comprises a brand.

19. The creative campaign placement software engine of claim 18, wherein the brand comprises a charity.

20. The creative campaign placement software engine of claim 1, wherein said creative campaign generator comprises an advertising server.