System and method for triggering development and delivery of advertisements
First Claim
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1. A creative campaign placement software engine for placing at least one creative campaign, comprising:
- a vault comprising a plurality of assets correspondent to one or more endorsers;
a trigger assessment, wherein said trigger assessment monitors for occurrence of one or more offline triggers; and
a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by said trigger assessment, wherein the modification comprises a variation in at least one of the plurality of assets.
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Abstract
A creative campaign placement engine for placing at least one creative campaign is described. The engine includes a vault, which includes a plurality of assets correspondent to one or more endorsers, a trigger assessment, where the trigger assessment monitors for occurrence of one or more offline triggers, and a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by the trigger assessment, where the modification includes a variation in at least one of the plurality of assets.
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Citations
20 Claims
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1. A creative campaign placement software engine for placing at least one creative campaign, comprising:
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a vault comprising a plurality of assets correspondent to one or more endorsers; a trigger assessment, wherein said trigger assessment monitors for occurrence of one or more offline triggers; and a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by said trigger assessment, wherein the modification comprises a variation in at least one of the plurality of assets. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification